Martech

DECEMBER 3, 2024

Media mix modeling (MMM) helps brands understand how marketing investments affect the bottom line. It originally focused on high-reach channels such as network television, print and radio to assess brand impact and audience reach. Influencer marketing. Digital video impressions are counted per individual user.

Media 120

Media Impressions Audience Conversion 120

Martech

AUGUST 15, 2024

Marketing ROI. Here’s why: Marketing impact can be a double-edged sword. It fuels future sales and shapes brand perception, both undeniably crucial, but notoriously tricky to measure. Bank: “Engineering builds it, Marketing translates it. A strong brand commands loyalty and advocacy. Perception is everything.

ROI 115

ROI Finance Brand Awareness Conversion 115

Martech

FEBRUARY 6, 2025

Digital marketers are under pressure to prove the impact of campaigns and show how strategies tie into bigger business goals. LinkedIns report, “The Future of B2B Marketing Measurement,” offers ways B2B marketers can improve their tracking and optimization of results.

Machine Learning 78

Machine Learning Brand Lift Marketing Click Through Rate 78

Ad Rants

OCTOBER 28, 2022

Improve Brand Awareness. If your brand gets popularity and awareness among the general public and target audience, you will get more global and local reach. SEO improves brand awareness and enhances digital visibility. Market Analysis. But SEO experts have deep knowledge of the market.

SEO 223

SEO Conversion Rate Brand Awareness Conversion 223

Martech

FEBRUARY 28, 2024

B2B marketing has become overly focused on measurement and attribution, appearing and claiming to be more science than art. Investors, boards and leadership expect marketing growth to be measurable, predictable and projectable. But the truth is that marketing is not a hard science. Now, marketing needs to show ROI quickly.

Marketing 139

Marketing Brand Awareness Viewability Audience 139

MNTN

DECEMBER 4, 2024

The beauty of digital marketing lies in the fact that you can measure just about everything about it. Among the most important marketing metrics to keep an eye on is your click-through rate (CTR) , which gives you valuable insight into how well your ads are engaging your audience. That’s where MNTN Performance TV can help.

Click Through Rate 52

Click Through Rate Brand Awareness Impressions Audience 52

MNTN

FEBRUARY 12, 2024

At MNTN, we understand that brands value tangible results over everything, which is why we pride ourselves on being champions of performance marketing. Nevertheless, we’re also fully aware of the undeniable power of brand awareness and its role in fueling business growth. What Is Brand Awareness?

Brand Awareness 52

Brand Awareness Marketing Audience Public Relations 52

MNTN

MARCH 10, 2025

For a business owner like you, the basic goal of sales and marketing is simple: increase your sales, increase your revenue. In the past, you mightve thought about sales and marketing as separate functions. While sales and marketing are indeed interrelated, they do have different objectives. What Is a Marketing Funnel?

Marketing 52

Marketing Brand Awareness Conversion Impressions 52

AdvertiseMint

DECEMBER 27, 2024

As of 2025, a 30-second advertisement now commands brands and their TV advertising agency an impressive $7 million to $8 million, not accounting for additional production expenses. Despite this hefty price tag, businesses across the globe are eager to invest due to the unmatched reach and marketing potential this event offers.

Brand Awareness 52

Brand Awareness Audience Impressions Agency 52

Single Grain

SEPTEMBER 3, 2022

77% of marketers feel that branding should be a key part of your strategy if you want your business to grow. And as Amazon founder Jeff Bezos rightly said: “Your brand is what other people say about you when you are not in the room.”. Get My Free Brand Building Marketing Plan . What Is Brand Building?

Marketing 145

Marketing Brand Awareness Pop-Up SEO 145

MNTN

MARCH 11, 2025

As a marketer, you know the power of a marketing funnel. But theres a common mistake marketers make that can seriously hurt their overall strategy: only focusing on the bottom of the funnelon sales conversions. The most successful marketing strategies make use of the full funnel. What Is Full-Funnel Marketing?

Marketing 52

Marketing Conversion Conversion Rate Brand Awareness 52

AdvertiseMint

DECEMBER 24, 2023

Would you like to know how to increase brand awareness with Facebook? Learning how to increase brand awareness with Facebook helps build a strong brand presence for your business. This blog post will discuss how you can increase your brand awareness with Facebook ad campaigns. Define your brand voice.

Brand Awareness 52

Brand Awareness A/B Testing Audience Impressions 52

Ad Rants

OCTOBER 10, 2024

Using pictures and videos to tell stories has become a strong way to improve a brand's image and connect with people. By using these methods' attractive and emotional qualities, businesses can make a strong impression and encourage customers to stay loyal. A good logo can quickly show what a brand is about and help people recognize it.

Impressions 184

Impressions Brand Awareness Agency Audience 184

MNTN

NOVEMBER 1, 2024

Connected TV (CTV) has transformed TV advertising into a precision-driven, performance marketing channel, but unlocking its full potential requires understanding the right metrics. Here’s how it works, broadly: Ad Delivery & Data Collection : Ads are served on CTV platforms, capturing metrics like impressions and completion rates.

Viewability 52

Viewability CPA Conversion Rate CPM 52

Martech

DECEMBER 6, 2024

The relationship between marketers and generative AI has been complicated from the start. Many marketers have approached AI-generated content with understandable skepticism, questioning its ability to capture the nuanced voice and creativity that great marketing demands. Marketing emails. Brand guidelines.

SEO 123

SEO Audience Education Machine Learning 123

Martech

JUNE 28, 2024

Its high trackability in digital media has made it a preferred investment for marketers and CMOs alike, looking to drive direct and measurable impact on the top line. Brands are having a moment. Still, savvy CFOs will demand a business case for the dollars invested in driving your brand.

Brand Lift 122

Brand Lift Marketing Brand Awareness Audience 122

illumin

JULY 25, 2024

In this day and age, going digital in the marketing world is the norm. Today, we look at one of today’s biggest trends in digital marketing: digital out-of-home. There are a lot of benefits and purposes for implementing DOOH in one’s marketing strategies. Global digital out-of-home market is projected to reach $58.7

Advertising 96

Advertising Geo targeting Audience Pop-Up 96

MNTN

NOVEMBER 6, 2023

Recently, Severin Nesselhauf joined Metadata for their Demand 2023 event to discuss how B2B brands can harness the power of Connected TV. Let’s take a look at some key points of their conversation: There’s a Better Way To B2B Plenty of — OK, let’s be real, most — B2B marketing teams are running the same plays from the same playbook.

Brand Awareness 52

Brand Awareness Pop-Up Audience Impressions 52

MNTN

DECEMBER 9, 2024

Pay-per-click (PPC) campaigns are a staple of performance marketing. Only paying for when someone interacts with your ad content is a great means of retaining control of your marketing budget and tracking spending. Managing your CPC also ensures youre not overspending to achieve a certain amount of impression and lead-related goals.

CPC 52

CPC Conversion Rate Brand Awareness Conversion 52

Martech

OCTOBER 17, 2023

OK, now picture that warm vibe in the digital marketing scene. We’re swamped with cold ads and meh campaigns from brands that seem to miss the mark. Yet, there’s a light cutting through this online haze: influencer marketing. The evolution of influencer marketing Celebrities were once the golden ticket to product success.

Marketing 119

Marketing Audience Brand Awareness ROI 119

Single Grain

FEBRUARY 27, 2025

But how can Bolt.new revolutionize AI marketing ? Single Grain Marketing CEO’s Eric Siu and Neil Patel discuss Bolt.new, and this guide will cover everything you need to know. Key Highlights on Bolt.new for Marketers Bolt.new is a tool that uses generative AI to develop and prototype apps. What Is Bolt.new?

Marketing 52

Marketing SEO Audience Agency 52

AdvertiseMint

DECEMBER 23, 2024

Display ads** are non-intrusive banners that appear on stream pages, ideal for raising brand awareness. Lastly, **sponsorships** allow brands to partner with streamers, integrating products or services into the content, which can resonate well due to the authentic nature of influencer marketing.

Advertising 52

Advertising Click Through Rate Banner Brand Awareness 52

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Brand ambassadors. Affiliate marketing. Product reviews.

Marketing 132

Marketing Audience Click Through Rate Conversion 132

Single Grain

AUGUST 18, 2023

Finding the right digital marketing agency isn’t easy. But the digital marketing case studies they showcase on their site can offer invaluable insights for businesses looking to hire an agency. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98

ROI Marketing SEO CPA 98

Single Grain

APRIL 6, 2020

For example, referral marketing – a strategy in which brands incentivize loyal customers to promote their products or services via personal referrals (similar to word of mouth, except that WOM is organic) – will have significantly higher rates of success than cold calling potential leads. Book My Free Marketing Consultation .

Marketing 138

Marketing Pop-Up Audience Education 138

Single Grain

SEPTEMBER 13, 2019

This post on video marketing tips, tricks and lots of juicy stats has been updated for 2019. Attention and brand trust are two things that marketers always incorporate in their marketing plans – and video is an efficient way to that happen. They discovered the following: 87% use video in their marketing strategy.

Marketing 112

Marketing SEO Conversion Rate Banner 112

Single Grain

JANUARY 15, 2020

Channels like social media, email, SEO and PPC play a vital role in bringing in a constant flow of prospects, as the following statistics show: 61% of marketers say generating traffic and leads is their top challenge. 27% of marketers have reported below-average CPLs (cost-per-lead) for both social media and email marketing.

Media 132

Media Marketing SEO ROI 132

Martech

MARCH 10, 2022

Because of this it’s essential to have an Account-based marketing (ABM) strategy. This focuses on targeting top potential customers and uses both marketing and sales initiatives to capture the prospect’s interest and nurture them through the buying journey. Get the daily newsletter digital marketers rely on. beforehand.

Marketing 106

Marketing Brand Awareness Click Through Rate Audience 106

Martech Series

JULY 1, 2022

Investing in a well-rounded, multi-channel marketing strategy can help increase brand awareness and visibility, but most small businesses owners know that it all comes down to increasing conversions. Marketing Technology News: Liquid Media Partners with Vuulr in Strategic Content Marketplace Deal to Leverage Liquid’s….

Conversion 70

Conversion Marketing Impressions Brand Awareness 70

MNTN

FEBRUARY 12, 2025

By eliminating manual ad buying, brands can deliver highly relevant messaging across multiple channels. This guide covers key strategies, targeting tactics, and best practices to help marketers maximize their B2B programmatic campaigns in 2025. What Is B2B Programmatic Advertising? How Does B2B Programmatic Advertising Work?

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Martech Series

FEBRUARY 17, 2023

in 2023, it is tempting for marketers to jump on the recessionary bandwagon and slash budgets in order to weather the economic storm. But in fact, this is probably the worst thing brands can do right now. They can then look for bargains such as underpriced inventory that actually reaches a larger share of the market than expected.

Viewability 87

Viewability Impressions Advertising Brand Awareness 87

Martech Series

SEPTEMBER 14, 2022

Johnson takes the helm of CrowdStrike’s industry-defining global marketing team to build on and help power the company’s record growth trajectory. Marketing Technology News: Leading Swiss Private TV Group CH Media Chooses Kaltura for New Streaming Service. CrowdStrike is in a league of its own.

Marketing 82

Marketing Brand Awareness Impressions MarTech 82

Martech

JANUARY 5, 2023

For 2023, my new year’s resolution is to get my Marketing Operations team in better shape by changing the internal perception of the team. Too often the MOps function is thought of as a group of tacticians who are simply cranking out emails at the request of marketers.

Marketing 106

Marketing Education ROI Communications 106

Digiday

APRIL 2, 2024

The approach focused on incremental unique reach and full-funnel CTV measurement, which exemplified Adobe’s commitment to driving impactful digital experiences and empowering marketers with actionable insights. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Brand Awareness 94

Brand Awareness ROI Impressions Audience 94

Single Grain

AUGUST 24, 2023

So understanding how to choose a digital marketing agency is crucial. With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on. Digital marketing agencies promise to navigate these waters on your behalf.

Agency 98

Agency Marketing SEO Brand Awareness 98

Spoton Digital Media

AUGUST 21, 2024

With so much money and messaging competing for attention, it leaves brands and markets in a tricky place. It is a good idea to adjust your marketing strategies because of the 2024 election. If advertising in these areas, brands and marketers should be extra aware of the election’s impact on their marketing strategies.

Marketing 92

Marketing Click Through Rate Audience Brand Awareness 92

Martech Series

DECEMBER 20, 2022

Marketing Technology News: Audigent Integrates Experian Data and Identity Capabilities into SmartPMP Suite. Our PGA TOUR marketing efforts have helped raise DemandScience ’s profile as a global leader that helps B2B companies win in competitive markets.”. “Our We look forward to a great 2023 together.”.

Marketing 92

Marketing Brand Awareness MarTech Cookies 92