Martech

JULY 22, 2024

To business executives and marketing professionals, everything is numbers. We just got an ROI of 15% on our last marketing campaign.” This sounds impressive, but is it? This applies to everyone on the marketing team and anyone reporting to the C-level executives. The same rules apply to offline marketing efforts.

Marketing 120

Marketing SEO ROI Brand Awareness 120

Ad Rants

OCTOBER 10, 2024

Using pictures and videos to tell stories has become a strong way to improve a brand's image and connect with people. By using these methods' attractive and emotional qualities, businesses can make a strong impression and encourage customers to stay loyal. A good logo can quickly show what a brand is about and help people recognize it.

Impressions 178

Impressions Brand Awareness Agency Audience 178

Martech

JUNE 28, 2024

Its high trackability in digital media has made it a preferred investment for marketers and CMOs alike, looking to drive direct and measurable impact on the top line. Brands are having a moment. Still, savvy CFOs will demand a business case for the dollars invested in driving your brand.

Brand Lift 125

Brand Lift Marketing Brand Awareness Audience 125

Ad Rants

OCTOBER 28, 2022

Improve Brand Awareness. If your brand gets popularity and awareness among the general public and target audience, you will get more global and local reach. SEO improves brand awareness and enhances digital visibility. Market Analysis. But SEO experts have deep knowledge of the market.

SEO 227

SEO Conversion Rate Brand Awareness Conversion 227

MNTN

JUNE 10, 2024

All marketing has the same goal: to make your target audience aware of your product and, once aware, move them into and down the sales funnel. However, there are a variety of ways to do this from high-level brand marketing to data-focused performance marketing. What Is Performance Marketing?

Marketing 52

Marketing Brand Awareness Click Through Rate Conversion 52

Basis

DECEMBER 1, 2023

The cannabis market is forecast to reach a whopping $50.7 To both navigate these challenges and capitalize on the market’s potential, cannabis marketing teams will need to prioritize brand awareness, crafting targeted strategies that make the most of the spaces where cannabis can be advertised and where their target audiences spend time.

Marketing 61

Marketing Brand Awareness Education Audience 61

Martech

OCTOBER 17, 2023

OK, now picture that warm vibe in the digital marketing scene. We’re swamped with cold ads and meh campaigns from brands that seem to miss the mark. Yet, there’s a light cutting through this online haze: influencer marketing. The evolution of influencer marketing Celebrities were once the golden ticket to product success.

Marketing 123

Marketing Audience Brand Awareness ROI 123

Single Grain

AUGUST 18, 2023

Finding the right digital marketing agency isn’t easy. But the digital marketing case studies they showcase on their site can offer invaluable insights for businesses looking to hire an agency. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98

ROI Marketing SEO CPA 98

Martech Series

JULY 1, 2022

Investing in a well-rounded, multi-channel marketing strategy can help increase brand awareness and visibility, but most small businesses owners know that it all comes down to increasing conversions. Marketing Technology News: Liquid Media Partners with Vuulr in Strategic Content Marketplace Deal to Leverage Liquid’s….

Conversion 70

Conversion Marketing Impressions Brand Awareness 70

MNTN

JULY 2, 2024

As a marketer, you want to build as much awareness for your product as possible. Or the effectiveness of your marketing spend and sales campaigns? This article presents you with 15 digital marketing metrics and KPIs you can use to measure performance in your advertising campaigns. What Are Digital Marketing KPIs?

CPL 52

CPL CPC CPA Marketing 52

MNTN

OCTOBER 14, 2022

As a marketer, you want to build as much awareness for your product as possible. Or the effectiveness of your marketing spend and sales campaigns? This article presents you with 15 digital marketing metrics and KPIs you can use to measure performance in your lead generation and demand generation campaigns.

CPL 52

CPL CPA Brand Awareness Marketing 52

MNTN

OCTOBER 14, 2022

As a marketer, you want to build as much awareness for your product as possible. Or the effectiveness of your marketing spend and sales campaigns? This article presents you with 15 digital marketing metrics and KPIs you can use to measure performance. What Are KPIs in Marketing? Brand Awareness.

CPL 52

CPL CPA Brand Awareness Marketing 52

Spoton Digital Media

AUGUST 21, 2024

With so much money and messaging competing for attention, it leaves brands and markets in a tricky place. It is a good idea to adjust your marketing strategies because of the 2024 election. If advertising in these areas, brands and marketers should be extra aware of the election’s impact on their marketing strategies.

Marketing 80

Marketing Click Through Rate Audience Brand Awareness 80

Martech Series

FEBRUARY 17, 2023

in 2023, it is tempting for marketers to jump on the recessionary bandwagon and slash budgets in order to weather the economic storm. But in fact, this is probably the worst thing brands can do right now. They can then look for bargains such as underpriced inventory that actually reaches a larger share of the market than expected.

Viewability 87

Viewability Impressions Advertising Brand Awareness 87

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Brand ambassadors. Affiliate marketing. Product reviews.

Marketing 135

Marketing Audience Click Through Rate Conversion 135

Single Grain

SEPTEMBER 3, 2022

77% of marketers feel that branding should be a key part of your strategy if you want your business to grow. And as Amazon founder Jeff Bezos rightly said: “Your brand is what other people say about you when you are not in the room.”. Get My Free Brand Building Marketing Plan . What Is Brand Building?

Marketing 145

Marketing Brand Awareness Pop-Up SEO 145

Martech Series

SEPTEMBER 14, 2022

Johnson takes the helm of CrowdStrike’s industry-defining global marketing team to build on and help power the company’s record growth trajectory. Marketing Technology News: Leading Swiss Private TV Group CH Media Chooses Kaltura for New Streaming Service. CrowdStrike is in a league of its own.

Marketing 82

Marketing Brand Awareness Impressions MarTech 82

Single Grain

JUNE 21, 2023

As a B2B business, how do you create an effective LinkedIn marketing strategy? Many advertisers start by reading LinkedIn advertising statistics to know which tactics will benefit their marketing efforts. Demand Sage ) As of 2022, LinkedIn is the seventh-fastest growing brand in the globe–they have an annual brand growth of 63%.

Advertising 98

Advertising Marketing CPC ROI 98

MNTN

APRIL 9, 2024

Marketing is one of the most important steps in growing any business. Making use of effective marketing touchpoints requires the right blend of digital and offline advertising campaigns to build awareness and strengthen your brand. What Are Touchpoints in Marketing? What Are Touchpoints in Marketing?

Marketing 52

Marketing Brand Awareness Communications Impressions 52

MNTN

NOVEMBER 1, 2024

Connected TV (CTV) has transformed TV advertising into a precision-driven, performance marketing channel, but unlocking its full potential requires understanding the right metrics. Here’s how it works, broadly: Ad Delivery & Data Collection : Ads are served on CTV platforms, capturing metrics like impressions and completion rates.

Viewability 52

Viewability CPA Conversion Rate CPM 52

Single Grain

AUGUST 24, 2023

So understanding how to choose a digital marketing agency is crucial. With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on. Digital marketing agencies promise to navigate these waters on your behalf.

Agency 98

Agency Marketing SEO Brand Awareness 98

Digiday

APRIL 2, 2024

The approach focused on incremental unique reach and full-funnel CTV measurement, which exemplified Adobe’s commitment to driving impactful digital experiences and empowering marketers with actionable insights. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Brand Awareness 90

Brand Awareness ROI Impressions Audience 90

Martech

AUGUST 15, 2024

Marketing ROI. Here’s why: Marketing impact can be a double-edged sword. It fuels future sales and shapes brand perception, both undeniably crucial, but notoriously tricky to measure. Bank: “Engineering builds it, Marketing translates it. A strong brand commands loyalty and advocacy. Perception is everything.

ROI 115

ROI Finance Brand Awareness Conversion 115

MNTN

FEBRUARY 14, 2024

The advertising world can be complicated—and for a B2B marketer even more so. One of the ways that B2B brands can effectively reach their audiences is through programmatic advertising. But what is B2B programmatic advertising and how does it work? What Is B2B Programmatic Advertising? How Does B2B Programmatic Advertising Work?

Advertising 52

Advertising Ad Exchange Marketing Ad Space 52

MNTN

DECEMBER 1, 2022

All marketing has the same goal: to make your target audience aware of your product and, once aware, move them into and down the sales funnel. However, there are a variety of ways to do this from high-level brand marketing to data-focused performance marketing. What Is Performance Marketing?

Marketing 52

Marketing Brand Awareness Impressions Conversion 52

Martech Series

DECEMBER 20, 2022

Marketing Technology News: Audigent Integrates Experian Data and Identity Capabilities into SmartPMP Suite. Our PGA TOUR marketing efforts have helped raise DemandScience ’s profile as a global leader that helps B2B companies win in competitive markets.”. “Our We look forward to a great 2023 together.”.

Marketing 92

Marketing Brand Awareness MarTech Cookies 92

MNTN

SEPTEMBER 30, 2024

It’s a prime opportunity to make an impression. You can monitor various marketing metrics , such as impressions, click-through rates, and viewer engagement. brand awareness or lead generation) and choose the duration. The post Netflix Advertising in 2024: The Complete Guide for Marketers appeared first on MNTN.

Advertising 52

Advertising Marketing CPM Audience 52

MNTN

SEPTEMBER 30, 2024

It’s a prime opportunity to make an impression. You can monitor various marketing metrics , such as impressions, click-through rates, and viewer engagement. brand awareness or lead generation) and choose the duration. The post Netflix Advertising in 2024: The Complete Guide for Marketers appeared first on MNTN.

Advertising 52

Advertising Marketing CPM Audience 52

Digiday

APRIL 2, 2024

The approach focused on incremental unique reach and full-funnel CTV measurement, which exemplified Adobe’s commitment to driving impactful digital experiences and empowering marketers with actionable insights. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Brand Awareness 77

Brand Awareness ROI Impressions Audience 77

MNTN

AUGUST 27, 2024

Marketing attribution models are essential for understanding how your marketing efforts contribute to conversions and sales. Accurately attributing credit to different marketing touchpoints allows you to make more informed decisions about where to allocate your resources. What Are Marketing Attribution Models?

Marketing 52

Marketing Conversion ROI Brand Awareness 52

Martech Series

JULY 14, 2022

“Advertisers have embraced CTV and they’re shifting bigger budgets to the medium as an essential buy for driving brand awareness and performance marketing,” said Tom Cox, President of Premion. Marketing Technology News: ShowHeroes Group Announces New Senior Appointments Amid Rapid Expansion.

Advertising 76

Advertising Brand Awareness Brand Lift Impressions 76

illumin

NOVEMBER 29, 2023

Purpose-based ads can be effective at drawing in new audiences, not only do they draw attention to brand values, but they engage audiences in conversations – expanding brand awareness beyond the run-time. Also, by focussing on engagement levels, marketers can better assess the effectiveness of their advertising campaigns.

Brand Awareness 94

Brand Awareness Viewability Conversion Audience 94

Martech

MARCH 10, 2022

Because of this it’s essential to have an Account-based marketing (ABM) strategy. This focuses on targeting top potential customers and uses both marketing and sales initiatives to capture the prospect’s interest and nurture them through the buying journey. Get the daily newsletter digital marketers rely on. beforehand.

Marketing 108

Marketing Brand Awareness Click Through Rate Audience 108

AdvertiseMint

JANUARY 20, 2024

Do you get overwhelmed trying to maximize your digital marketing efforts? Well, some people live and breathe digital marketing. Enter – Marketing Consultants and digital marketing consulting services! Digital Marketing Consultants are specialized pros. Digital Marketing Consultants are specialized pros.

Marketing 52

Marketing SEO ROI Conversion Rate 52

Martech

JANUARY 5, 2023

For 2023, my new year’s resolution is to get my Marketing Operations team in better shape by changing the internal perception of the team. Too often the MOps function is thought of as a group of tacticians who are simply cranking out emails at the request of marketers.

Marketing 107

Marketing Education ROI Communications 107

MNTN

OCTOBER 9, 2024

An over-the-top (OTT) advertising strategy allows marketers to deliver dynamic television ads to their target audience via streaming platforms. Impresssions Impressions are the fundamental building block of any OTT campaign. Tracking impressions helps you understand the scale of your ad’s exposure.

CPA 52

CPA Conversion Rate Viewability CPM 52

MNTN

OCTOBER 9, 2024

An over-the-top (OTT) advertising strategy allows marketers to deliver dynamic television ads to their target audience via streaming platforms. Impresssions Impressions are the fundamental building block of any OTT campaign. Tracking impressions helps you understand the scale of your ad’s exposure.

CPA 52

CPA Conversion Rate Viewability CPM 52