Martech

APRIL 3, 2025

The marketing report looks impressive, but the sales report tells a different story. While brand awareness is the essential first step for users on their path to purchase, considering top-of-funnel behavior as conversions is a flawed practice. But then comes the fundamental question: What’s the actual return on ad spend?

Conversion 98

Conversion ROI Brand Awareness Click Through Rate 98

Martech

FEBRUARY 6, 2025

Connect marketing measurement to revenue Traditional cost-based metrics like impressions and clicks aren’t cutting it. ” Brand lift studies: Incorporate brand lift studies into your measurement strategy to gauge the impact of brand campaigns. Dig deeper: What do C-level execs think of their GTM strategies?

Machine Learning 84

Machine Learning Brand Lift Marketing Click Through Rate 84

Martech

FEBRUARY 28, 2024

This process of gathering leads at the top and moving them to the bottom is mechanical and ignores how brand awareness develops into active demand. The stages are as follows: Brand recognition. Brand understanding. Dig deeper: From efficiency to efficacy: 2024’s B2B marketing revolution Get MarTech! In your inbox.

Marketing 139

Marketing Brand Awareness Viewability Audience 139

Martech

JUNE 15, 2023

With better segmentation comes fewer wasted impressions and ad dollars. Eliminating wasted impressions in DOOH advertising primarily involves improving the precision of your audience targeting,” said Beeyond Media’s cofounder and CEO Alejandro Donzis. “By Take our brief 2023 MarTech Replacement Survey Engagement and conversions.

Ad Targeting 117

Ad Targeting Demand Side Platform Impressions Audience 117

Martech Series

FEBRUARY 17, 2023

Marketing Technology News: MarTech Interview with Sterling Jackson, Head of Marketing at Aspire Therefore, now is the time to hold strong with advertising. If marketers can achieve more viewable impressions – and also more engagement from those impressions – they may even be able to reduce their ad spend over time.

Viewability 87

Viewability Impressions Advertising Brand Awareness 87

Martech

DECEMBER 6, 2024

Example 1: “Outside of maybe Steve Jobs, Jensen Huang of Nvidia is the most impressive CEO Ive ever heard speak. By creating these posts, I aim to increase engagement and educate my audience, which is crucial for building brand awareness and attracting new clients. His presence and approachability. His humility.

SEO 124

SEO Audience Education Machine Learning 124

Martech Series

JULY 14, 2022

Advertisers have embraced CTV and they’re shifting bigger budgets to the medium as an essential buy for driving brand awareness and performance marketing,” said Tom Cox, President of Premion. Achieving Brand Awareness and Performance Marketing Goals Seen as Significant Advantages. The study fielded in March 2022.

Advertising 76

Advertising Brand Awareness Brand Lift Impressions 76

Martech

APRIL 13, 2023

What are they seeing, second by second, and is that creating a positive or negative impression? Here validating visual data gets a four-question follow-up, testing for brand recognition, ad recall, trust in the brand and likability of an ad. Still Realeyes is aware there is room for improvement. Get MarTech!

Machine Learning 108

Machine Learning Impressions Brand Awareness MarTech 108

Martech Series

JULY 18, 2022

TVision, the company measuring every second of TV and CTV viewer engagement, and Upwave, the leading analytics platform for brand advertising, today announced a preferred partnership and unveiled their joint study “The Impact of Attention on Brand Lift.” So this partnership will make TV advertisers quite pleased.

Brand Lift 83

Brand Lift Brand Awareness Impressions Finance 83

Martech Series

JULY 1, 2022

Investing in a well-rounded, multi-channel marketing strategy can help increase brand awareness and visibility, but most small businesses owners know that it all comes down to increasing conversions. These impressive results were achieved by focusing their marketing efforts on organic traffic. increase in organic conversions.

Conversion 70

Conversion Marketing Impressions Brand Awareness 70

Martech

MARCH 6, 2023

CTV advertising ad impressions increased by 31% quarter over quarter in Q4 2020, according to Conviva’s State of Streaming report. Impressions This is the number of times your ad has been viewed overall and does not account for unique viewers. Determining impressions is simple — add up the number of times the ad has been shown.

Viewability 98

Viewability Conversion Rate Impressions Conversion 98

Martech

MARCH 22, 2023

Do it well, and you can generate leads and increase brand awareness. MarTech’s Periodic Table of Email Optimization and Deliverability: Content elements Best practices for long-form B2B content You now know the “what” and “why” of long-form content. Get MarTech! In your inbox.

Click Through Rate 123

Click Through Rate SEO Brand Awareness MarTech 123

Martech

MARCH 15, 2022

DSPs automate the ad-buying process by deciding how much to bid on an ad impression in real-time. This decision is made the instant an ad impression is available on a publisher’s website or app, depending on the advertiser’s requirements. In other words, adtech is for media buys, and martech is for customer personalization.

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

Martech Series

NOVEMBER 20, 2022

On the other hand, ad exchanges automate the buying and selling process on an impression-by-impression basis through real-time bidding (RTB). Marketing Technology News: MarTech Interview with Assaf Baciu, Chief Operating Officer and Co-founder of Persado. It is supposed to help both publishers and advertisers.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Martech Series

DECEMBER 20, 2022

Marketing Technology News: MarTech Interview With Don White, CEO and Co-founder at Satisfi Labs. As someone who relies on B2B data every day to do my job, I was very impressed with how DemandScience represented our industry and the ways they communicated that quality data can be a game changer for marketers.”.

Marketing 92

Marketing Brand Awareness MarTech Cookies 92

Martech

OCTOBER 17, 2023

Why influencers are B2B gold So, why the mad scramble for influencers, especially among B2B brands? Picture this: a respected voice in the room, who has already made friends with the very folks you’re trying to impress, raves about your brand. More reach generally equates to more brand awareness.

Marketing 119

Marketing Audience Brand Awareness ROI 119

Martech

JUNE 28, 2024

Quantifying impact across the funnel: The goal is to validate the direct impact of brand investments and understand their influence on other marketing channels. For example, a successful brand campaign might increase brand awareness and improve the efficiency of performance marketing tactics like brand search or social retargeting.

Brand Lift 123

Brand Lift Marketing Brand Awareness Audience 123

Martech Series

SEPTEMBER 14, 2022

Jennifer’s impressive track record has earned her a strong reputation for her expertise and skills in redefining markets, building bold new narratives and creating new categories at both high-growth startups and publicly traded companies,” said George Kurtz, co-founder and chief executive officer at CrowdStrike. “As

Marketing 82

Marketing Brand Awareness Impressions MarTech 82

Martech Series

JULY 26, 2022

Designed for both brand awareness and demand generation, SAP created a two-day, global hybrid event with both virtual and in-person sessions. Marketing Technology News: MarTech Interview With Regina Soller-Gould, VP of Revenue Marketing at Ada. Their virtual event is still generating leads more than six months later.

Audience 87

Audience Healthcare Manufacturing Brand Awareness 87

Martech

JULY 20, 2021

Busy customers may appear to make quick decisions about which brand to trust and purchase—or discard. Each interaction, no matter how fleeting, leaves an impression that leads to action or inaction. The post Brands today are thinking like seasoned news publishers. appeared first on MarTech. Here’s why.

Pop-Up 125

Pop-Up Audience Brand Awareness Marketing 125

Martech

JANUARY 9, 2024

Let’s explore some tips and strategies to tap into the creator economy, enhance brand visibility, forge strong creator partnerships and authentically engage with communities. Also, set reasonable benchmarks to measure performance — impressions, click-through rates, conversions, etc. Don’t forget the legal bits. In your inbox.

Marketing 133

Marketing Audience Click Through Rate Conversion 133

Martech

MAY 21, 2024

Like our hypothetical case example, CPG brands can also benefit from hyper-targeting when measuring brand lift or ad recall. However, they require a substantial commitment to meet the spend and impression threshold. However, direct-response door-buster ads are easily ignored without previously established brand trust.

Audience 111

Audience Conversion Rate Machine Learning Brand Lift 111

Martech

FEBRUARY 16, 2023

Is it leaning with brand and brand awareness or is it leaning with really more targeted sales messaging to the accounts that we know we want to win or that we know are in the market for our services?” We were able to deliver impressions for 98%.” Get MarTech! Last year, the company launched two campaigns. “We

Ad network 123

Ad network Brand Awareness Ad Space MarTech 123

Martech

JANUARY 5, 2023

Increasing brand awareness? When a sales manager mentions a Marketing Ops team member’s name to the CMO, it’s going to make an impression. Get MarTech! The post Position marketing ops as a strategic partner: A New Year’s resolution appeared first on MarTech. Identify target audience. In your inbox.

Marketing 106

Marketing Education ROI Communications 106

Martech

MAY 18, 2022

When buying on a CPM basis, an impression is counted when one pixel of the video ad comes into view. The video ads on Pinterest are used to generate brand awareness and conversions campaign objectives. Take the 2022 MarTech Replacement Survey today! Video is an engaging tool for marketing and creating brand awareness.

Advertising 108

Advertising Video Ads CPM Viewability 108

Martech Series

NOVEMBER 15, 2022

Because most webinars are free, organizers often use the event to raise brand awareness and demonstrate thought leadership. As an organizer, approach your webinar audience as a group of event attendees you have the opportunity to educate, entertain, and impress. Know your personas. Set attainable, measurable goals.

Audience 88

Audience Education Impressions Conversion 88

Martech

NOVEMBER 7, 2023

It’s estimated that one digital ad campaign delivering 1 million impressions has the same carbon footprint as a round-trip flight from Boston to London. There has been research showing we can reduce the quality of the video without impacting brand awareness. Get MarTech! Q: Is there anything else? In your inbox.

Banner 109

Banner Video Ads Viewability Brand Awareness 109

Martech

JUNE 4, 2024

Podcast transcript Mike Pastore, MarTech I’m here with Canberk Beker from HockeyStack, which is a very popular company. And it was able to take from the first impression on LinkedIn and on until the revenue. Even though we cannot prove that in this spreadsheet, we need to take into consideration the impact of brand.

Conversion Rate 115

Conversion Rate Education Conversion Impressions 115

Martech

MARCH 10, 2022

Specifically: Translate ABM brand awareness from target accounts into website traffic. It is time to move away from tracking traditional (and at times, vanity) metrics like impressions, CPMs, click-through rates, web traffic, etc. The post Drive growth with account-based marketing appeared first on MarTech.

Marketing 106

Marketing Brand Awareness Click Through Rate Audience 106

Martech Series

JANUARY 5, 2023

Marketing Technology News: MarTech Interview with Rachel Dillon, EVP Sales and Marketing at Strategus. Its essential significance, however, is in the fact that it puts your company one step closer to generating more income and raising brand awareness at a reduced expense. Is location based marketing effective?

Geo targeting 100

Geo targeting Marketing Brand Awareness Retail 100

Clearcode

MARCH 2, 2023

Blending and integrating ad content into the games allows for a non-interruptive and seamless gaming experience which can leave users with a positive and long-lasting impression of brands. Build brand awareness — using different mediums means getting a brand message in front of audiences across various channels.

Advertising 52

Advertising Banner Geo targeting Brand Awareness 52

Automatad Inc.

NOVEMBER 23, 2023

Ad exchange (AdX): This platform allows publishers to list their ad space and conducts a real-time auction to let advertisers bid on impressions. It conducts the real-time auction by letting the advertisers bid on the available impressions. From there, ad exchange makes the impressions available to the potential buyers.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Clearcode

AUGUST 13, 2023

Brands and advertisers run ad campaigns across multiple mobile apps to increase brand awareness and conversions, just like they do with other digital advertising channels, such as web advertising. The highest bid will win the impression, and the ad will be shown to the user.

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

AdvertiseMint

JANUARY 20, 2024

Keeping track of the ever-changing Google algorithms, new social platforms, and martech tools could be exhausting. Consultants fine-tune your online presence and boost brand awareness. Remember to balance with qualitative impressions when assessing consultant contribution. And they can help guide you to actual results.

Marketing 52

Marketing SEO ROI Conversion Rate 52

Martech

OCTOBER 18, 2024

Companies can showcase products and services, generate leads, build brand awareness and establish “thought leadership” within their industry. New campaign objectives are being added — including brand awareness, engagement, website conversions and video views.

Click Through Rate 137

Click Through Rate Brand Awareness Audience Conversion 137

Clearcode

APRIL 26, 2022

AdTech & MarTech Glossary. AdTech and MarTech Predictions and Trends in 2022. The last set of terms that we’ll look at are AdTech and MarTech. Marketing technology, or MarTech for short, is software that’s used to create and manage digital marketing activities. An advertiser is a brand or company (e.g.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Single Grain

DECEMBER 6, 2019

Upload the raw video with the transcription as subtitles to Facebook (native Facebook videos get a much higher impression share and engagement than shared YouTube videos). Optimizing for voice search is a great way to spread brand awareness, but how is that going to convert into sales? Constant engagement with followers.

Marketing 145

Marketing SEO Conversion Audience 145