Remove Brand Awareness Remove Impressions Remove Real Estate
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5 Facebook Ads Trends You Can’t Ignore in 2020

Single Grain

Consider these stats : Although the average price for an ad had a 2% decrease, ad impressions grew by 34%. You also have less real estate to work with on mobile before the “see more” prompt, so you need to hook the user in right away, like in this example: Another must for Facebook mobile ads is a call-to-action (CTA) button.

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100+ LinkedIn Advertising Statistics to Improve Your B2B Marketing Campaign

Single Grain

Influencer Marketing Hub ) LinkedIn has better brand awareness in the UK than in the U.S. DataPortal ) Businesses with an active LinkedIn page receive 7x more impressions, 5X more page views, and 11x more clicks per follower. TheB2BHouse ) Brand and acquisition messages are 6X more likely to convert. Demand Sage ) 2.7

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How brands are using the Olympics in display ads (feat. Gillette, Intel, Toyota & more)

Ad Beat

All of which is music to the ears of advertisers looking to use the Games to boost brand awareness and sales. With that in mind, we used Adbeat’s exclusive competitive advertising intelligence data to analyze how brands like Gillette, Intel, and Toyota are leveraging the Olympics as part of their US display ad strategies.

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What Is CPM for Publishers?

SODP

Under CPM advertisers pay publishers, website owners or video monetization platforms for every 1,000 impressions a display ad receives. Cost per mille (CPM), or cost per thousand, refers to the amount an advertiser pays for every 1,000 ad impressions their ad receives. Advertisers pay for every 1,000 impressions their ads receive.

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Twitter Advertising Help: How to Set Up a Twitter Ads Campaign

Single Grain

With Follower Ads, you have the ability to promote your accounts to a specific and targeted audience, driving brand awareness and attracting new followers to grow your Twitter community. Here’s what your campaign dashboard tracks: Impressions: This metric shows the number of times your ads have been displayed to Twitter users.

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12 Best Programmatic Advertising Platforms (Reviewed)

Brid.tv

When a publisher joins a supply-side platform , this platform collects data on the publisher’s ad real estate. Every time a user visits the publisher’s website or plays a video, this real estate is offered on an ad exchange. Google ADX uses real-time bidding to ensure all inventory is sold to the right bidders.

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Programmatic Advertising Trends to Know for 2023

Basis

While undoubtedly a nascent medium, DOOH is gaining traction through its versatility and ability to successfully drive brand awareness—solidifying itself as a fixture in marketers’ omnichannel media mix. #5. There’s a new privacy landscape. The time to act is today! #6. Retail media is shaking things up!