MNTN

FEBRUARY 12, 2025

By leveraging AI, real-time bidding, and audience targeting, brands can optimize ad placements across CTV, display, mobile, and other digital channels for maximum efficiency and ROI. Benefits of B2B Programmatic Marketing There are many advantages to utilizing B2B programmatic advertising, including: 1.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Martech

FEBRUARY 28, 2024

Now, marketing needs to show ROI quickly. This process of gathering leads at the top and moving them to the bottom is mechanical and ignores how brand awareness develops into active demand. The stages are as follows: Brand recognition. Brand understanding. Few reach here, but those who do dominate the category.

Marketing 139

Marketing Brand Awareness Viewability Audience 139

Single Grain

FEBRUARY 14, 2025

YouTube marketing is still beneficial for agencies because it can improve brand awareness, grow organic traffic, attract a global audience , and it’s easy to r epurpose video content on multiple platforms. These businesses can track ROI more precisely, while YouTube requires a more holistic view of attribution and engagement.

ROI 52

ROI Agency Brand Awareness SEO 52

Digiday

APRIL 2, 2024

This year’s Digiday Video and TV Awards finalists focused on measuring results and proving ROI, crafting successful partnerships and collaborations, curating content experiences and utilizing emerging technologies. The shortlist entries showcase creativity, engagement and results, using audience understanding to produce impactful campaigns.

Brand Awareness 95

Brand Awareness ROI Impressions Audience 95

Single Grain

AUGUST 18, 2023

In this post, we’ll cover nine of our latest digital marketing case studies to dive deep into real-world scenarios in which we walk through the successes, challenges, and ROI that our clients experienced. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98

ROI Marketing SEO CPA 98

Digiday

APRIL 2, 2024

This year’s Digiday Video and TV Awards finalists focused on measuring results and proving ROI, crafting successful partnerships and collaborations, curating content experiences and utilizing emerging technologies. The shortlist entries showcase creativity, engagement and results, using audience understanding to produce impactful campaigns.

Brand Awareness 85

Brand Awareness ROI Impressions Audience 85

AdvertiseMint

OCTOBER 19, 2023

One such term that often captures the attention of those in the industry is “impression.” What is the definition of an impression in the context of digital marketing? How do impressions differ from clicks? Why are impressions considered vital in marketing strategies? ” 1.

Impressions 40

Impressions Click Through Rate CPM Viewability 40

Martech

JUNE 15, 2023

With better segmentation comes fewer wasted impressions and ad dollars. Eliminating wasted impressions in DOOH advertising primarily involves improving the precision of your audience targeting,” said Beeyond Media’s cofounder and CEO Alejandro Donzis. “By Donzis offered some examples of how brands can engage with DOOH.

Ad Targeting 117

Ad Targeting Demand Side Platform Impressions Audience 117

Martech

DECEMBER 6, 2024

Prime : Gauge the AI’s knowledge and establish context: What do you know about applying AI to marketing analytics and enhancing campaign ROI? Example 1: “Outside of maybe Steve Jobs, Jensen Huang of Nvidia is the most impressive CEO Ive ever heard speak. What are current SEO best practices for Google and Bing? His humility.

SEO 123

SEO Audience Education Machine Learning 123

Martech

MARCH 15, 2022

It streamlines the increasingly complex processes of buying and selling digital advertisements and enables brands to make the best use of their budget, maximizing their ROI. As users see more relevant ads, click-through rates improve, leading to a better ROI. This entire process takes just a few milliseconds.

First-Party Cookies 120

First-Party Cookies Cookies Impressions Ad Exchange 120

Martech

MARCH 6, 2023

It provides significantly better targeting capabilities than traditional TV, boosting efficiency and amplifying ROI. CTV advertising ad impressions increased by 31% quarter over quarter in Q4 2020, according to Conviva’s State of Streaming report. You can track viewer conversion rate or track brand awareness or purchase intent.

Viewability 98

Viewability Conversion Rate Impressions Conversion 98

Martech Series

JULY 14, 2022

Advertisers have embraced CTV and they’re shifting bigger budgets to the medium as an essential buy for driving brand awareness and performance marketing,” said Tom Cox, President of Premion. Achieving Brand Awareness and Performance Marketing Goals Seen as Significant Advantages.

Advertising 76

Advertising Brand Awareness Brand Lift Impressions 76

Single Grain

MAY 5, 2023

By the end, you will have a better understanding of how a multi-channel marketing approach can help boost your PPC advertising ROI. We monitored every aspect of the campaign, from daily spend to ROI, and were ruthless in replacing underperforming ads and expanding the winning ads.

ROI 52

ROI Advertising Conversion SEO 52

Martech

OCTOBER 17, 2023

Why influencers are B2B gold So, why the mad scramble for influencers, especially among B2B brands? Picture this: a respected voice in the room, who has already made friends with the very folks you’re trying to impress, raves about your brand. More reach generally equates to more brand awareness.

Marketing 119

Marketing Audience Brand Awareness ROI 119

Single Grain

JULY 20, 2023

Or maybe your existing campaign isn’t converting the leads you need to make your ROI. For a better chance of increasing brand awareness and CTRs, consider leveraging these Google Ads strategies. That way, you’ll still make your ROI while maximizing your revenue. But what if you’re new to Google Ads strategies?

ROI 52

ROI Conversion CPC Food 52

Single Grain

JUNE 21, 2023

Influencer Marketing Hub ) LinkedIn has better brand awareness in the UK than in the U.S. DataPortal ) Businesses with an active LinkedIn page receive 7x more impressions, 5X more page views, and 11x more clicks per follower. TheB2BHouse ) Brand and acquisition messages are 6X more likely to convert. Demand Sage ) 2.7

Advertising 98

Advertising Marketing CPC ROI 98

MNTN

MARCH 11, 2025

Well, there are several benefits of a sales funnel that you might not be aware of: 1. Increased Brand Awareness A full-funnel strategy ensures your brand stays top of mind by delivering the right message at the right time. This has the highest ROI of any marketing strategy, at$36 for every $1 spent.

Marketing 52

Marketing Conversion Conversion Rate Brand Awareness 52

MNTN

OCTOBER 14, 2022

Brand Awareness. Brand awareness refers to how well-acquainted consumers are with your brand and its values. A big part of marketing aims to increase brand awareness and create positive associations. How is Brand Awareness Measured? Impressions and Clicks. How is ROI Calculated?

CPL 52

CPL CPA Brand Awareness Marketing 52

MNTN

OCTOBER 14, 2022

Here are a few you may be aware of, and a few you may not. Brand Awareness. Brand awareness refers to how well acquainted consumers are with your brand and its values. A big part of marketing aims to increase brand awareness and create positive associations. How is Brand Awareness Measured?

CPL 52

CPL CPA Brand Awareness Marketing 52

MNTN

MARCH 19, 2024

It allows for real-time bidding, meaning advertisers can bid on ad impressions in real-time, ensuring that they reach the right audience at the right time. Cost-effectiveness : Programmatic ads are cost-effective, as advertisers only pay for the impressions that their ads receive. Reach : The number of unique viewers exposed to the ad.

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97

Martech

JUNE 28, 2024

Quantifying impact across the funnel: The goal is to validate the direct impact of brand investments and understand their influence on other marketing channels. For example, a successful brand campaign might increase brand awareness and improve the efficiency of performance marketing tactics like brand search or social retargeting.

Brand Lift 122

Brand Lift Marketing Brand Awareness Audience 122

Martech

MARCH 22, 2023

Do it well, and you can generate leads and increase brand awareness. Boosting your search rankings is one of the best ways to increase organic traffic and ROI. Assert your authority on the topic Credibility is a brand owner’s dream. Nearly 80% said it helped them build credibility with their target audience.

Click Through Rate 121

Click Through Rate SEO Brand Awareness MarTech 121

Single Grain

AUGUST 24, 2023

Getting your articles to rank high in search isn’t just about building brand awareness or getting more page views. billion social media users worldwide, this is one of the core strategies that digital marketers use to increase brand awareness and sales. Social Media Marketing With 4.8 Consider these numbers: 81.6%

Agency 98

Agency Marketing SEO Brand Awareness 98

Single Grain

OCTOBER 20, 2020

Pretty impressive. If a consumer is weighing their options, an interactive calculator might offer the insight into ROI or savings that they need to make the decision to purchase. Thanks to HubSpot, you can get clear projections on what kind of ROI to expect from your efforts. 3) Single Grain's Marketing ROI Calculator.

ROI 145

ROI Conversion Rate Conversion Marketing 145

Single Grain

DECEMBER 18, 2019

Consider these stats : Although the average price for an ad had a 2% decrease, ad impressions grew by 34%. Not all of the tools are there yet, but they are worth testing to see if they improve your ROI. Studio-shot: 97% more effective for brand awareness. There are 7 million advertisers on Facebook.

Machine Learning 122

Machine Learning Brand Awareness Video Ads Mobile Ads 122

Single Grain

OCTOBER 11, 2019

Dive Deeper: What’s the ROI of Throwing a Live Event? When it comes to driving awareness of and exposure to a brand, word-of-mouth marketing still reigns supreme. At the end of the day, simply hosting a branded event isn’t going to be enough. How to Grow Your Business With Influencer Marketing and Brand Partnerships.

Pop-Up 101

Pop-Up Marketing ROI Banner 101

Martech

JANUARY 5, 2023

Key Result #2: Track the ROI of campaigns that Marketing Ops was included up front versus campaigns where they were not. Reporting on the difference in ROI between these two situations will demonstrate the tangible value Marketing Ops brings as a strategic partner. Increasing brand awareness? Identify target audience.

Marketing 106

Marketing Education ROI Communications 106

Single Grain

SEPTEMBER 13, 2019

83% of marketers claimed to have gotten a good ROI from video. Video is one of the easiest ways to boost your revenue, gain more brand awareness, and grow your company. One of the reasons for this is the Rule of Seven: People need to see your brand seven times before they decide to take an action.

Marketing 112

Marketing SEO Conversion Rate Banner 112

Single Grain

FEBRUARY 27, 2025

This tool has experienced impressive growth. The Power of YouTube For personal branding, YouTube is becoming the most powerful platform. Since YouTube boasts 96% brand awareness, it’s excellent at building a large audience and credibility.

Marketing 52

Marketing SEO Audience Agency 52

MNTN

JANUARY 7, 2025

Sales funnel KPIs are measurable values that help you assess the effectiveness of your sales funnel at every stage, from brand awareness to customer retention. Brand Awareness Brand awareness is how well people know your brand and understand its value proposition. How Is Brand Awareness Measured?

CPL 52

CPL CPA CPC Brand Awareness 52

MNTN

JANUARY 7, 2025

Sales funnel KPIs are measurable values that help you assess the effectiveness of your sales funnel at every stage, from brand awareness to customer retention. Brand Awareness Brand awareness is how well people know your brand and understand its value proposition. How Is Brand Awareness Measured?

CPL 52

CPL CPA CPC Brand Awareness 52

Monetize More

JUNE 26, 2023

You can increase the frequency that these users see your ads to boost brand awareness and increase the chance of a conversion. Analyze how CMP data affects key ad metrics like impressions, clicks, conversions, and revenue. Optimize ad frequency. CMP data shows which users have consented to receive more ads. Improve ad relevance.

ROI 52

ROI Ad network Ad Tech Conversion 52

Martech

JANUARY 9, 2024

Let’s explore some tips and strategies to tap into the creator economy, enhance brand visibility, forge strong creator partnerships and authentically engage with communities. One thing to be aware of: Agencies will cost more due to added services, so consider whether or not the cost aligns with your ultimate budget and expected ROI.

Marketing 132

Marketing Audience Click Through Rate Conversion 132

InMobi

APRIL 15, 2015

This research examines the effectiveness of cross channel marketing to present findings that point to an optimized level of mobile spend that is proven to increase campaign ROI without increasing overall marketing budgets. The MMA reviewed AT&T’s media budget based on their goal to build brand awareness for the new device.

Brand Lift 52

Brand Lift Rich Media Brand Awareness Impressions 52

Martech

MAY 18, 2022

When buying on a CPM basis, an impression is counted when one pixel of the video ad comes into view. The video ads on Pinterest are used to generate brand awareness and conversions campaign objectives. Video is an engaging tool for marketing and creating brand awareness. Learn more about video advertising.

Advertising 108

Advertising Video Ads CPM Viewability 108

Ad Wisey

MAY 13, 2022

Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more. 33% of marketers turn to paid advertising to boost their brand awareness. Want to see some proof? Why HubSpot? User analysis.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

Single Grain

JANUARY 15, 2020

Marketers who prioritize blogging efforts are 13x more likely to see positive ROI. Not only would 70% of people rather learn about products through content, but content marketing delivers a higher ROI than paid ads. Here are some tips to help generate leads via content marketing at a better ROI.

Media 132

Media Marketing SEO ROI 132