illumin

NOVEMBER 29, 2023

Purpose-based ads can be effective at drawing in new audiences, not only do they draw attention to brand values, but they engage audiences in conversations – expanding brand awareness beyond the run-time. By connecting with audiences through topical content, Skittles builds ongoing, meaningful engagement.

Brand Awareness 94

Brand Awareness Viewability Conversion Audience 94

Basis

FEBRUARY 21, 2025

Humor can also be a powerful differentiator for brands, as its prevalence in advertising has declined over the past two decades (despite its proven effectiveness ). Emotion: Ads that make an emotional impact on viewers also generate more brand awareness and lift action intent. Notheres a balance, says Johnson.

Audience 52

Audience Viewability Pop-Up Advertising 52

Martech Series

NOVEMBER 20, 2022

On the other hand, ad exchanges automate the buying and selling process on an impression-by-impression basis through real-time bidding (RTB). Viewability Tracking. If the aim is to reach out to a new audience, learn their behavior, and open new opportunities to push brand awareness – an open auction would be a suitable option.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Basis

NOVEMBER 12, 2024

DOOH enhances the customer journey and has a strong impact on consumers DOOH offers brands an opportunity to connect with consumers in real-world moments—including those in which they’re unreachable (or less reachable) on their personal devices. Even more, people tend to view DOOH ads favorably.

Advertising 52

Advertising Pop-Up Brand Awareness Impressions 52

Basis

AUGUST 30, 2022

Even still, CTV ad spend has skyrocketed recently, thanks to the powerful brand awareness, leads, and sales the format offers. CTV ads are high-quality, non-skippable, and 100% viewable. Remember when we mentioned that standout CTV ads tell a compelling story about your brand?

Advertising 98

Advertising Viewability Brand Awareness A/B Testing 98

Martech

MAY 18, 2022

The Media Rating Council (MRC) and Interactive Advertising Bureau (IAB) define a video ad as viewable when at least 50% of an ad is in view for a minimum of one second (for display ads) or two seconds (for video ads). When buying on a CPM basis, an impression is counted when one pixel of the video ad comes into view.

Advertising 108

Advertising Video Ads CPM Viewability 108

MNTN

OCTOBER 9, 2024

Impresssions Impressions are the fundamental building block of any OTT campaign. Tracking impressions helps you understand the scale of your ad’s exposure. A high number of impressions indicates that your ad is being seen by more people, which is crucial for brand awareness.

CPA 52

CPA Conversion Rate Viewability CPM 52

MNTN

OCTOBER 9, 2024

Impresssions Impressions are the fundamental building block of any OTT campaign. Tracking impressions helps you understand the scale of your ad’s exposure. A high number of impressions indicates that your ad is being seen by more people, which is crucial for brand awareness.

CPA 52

CPA Conversion Rate Viewability CPM 52

Martech

MARCH 15, 2022

Zero percent viewability caused by invisible ads, arbitrage, domain spoofing, site bundling, click farms, etc. DSPs automate the ad-buying process by deciding how much to bid on an ad impression in real-time. DSPs analyze the best ad impressions as well as the price at which they should be bought through real-time bidding (RTB).

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

Single Grain

AUGUST 10, 2023

Work With Us Target Impression Share Suppose a new software company wants to gain a significant market presence by ensuring its ads are visible to a large portion of the target audience. Using this bidding strategy, they can set a target impression share , such as 80%.

CPC 52

CPC CPM Viewability Impressions 52

Brid.tv

SEPTEMBER 25, 2024

CPM (cost-per-mille) measures the price advertisers and brands pay or bid for every 1,000 ad impressions. CPM is ideal for campaigns focused on brand awareness and reaching a wider audience since it’s most commonly used for high-traffic websites. Why Use CPM? Approximately 70-80% of publishers use the CPM pricing model.

CPM 52

CPM CPC Advertising CPA 52

Digiday

OCTOBER 11, 2022

This type of inventory is known as “on-platform” and is what most people associate with retail media because it represents the majority of impressions and spending within this ecosystem today. A last-minute marketing message can be the difference between one brand’s product being added to the shopping cart or not.

Retail 76

Retail Media Viewability Brand Awareness 76

Digiday

DECEMBER 7, 2022

Advertisers receive campaign metrics based on Amazon’s first-party signals, including insights on audience size and the frequency with which an ad is surfaced to an audience through KPIs like viewable impressions and view-through rate. “By its very nature, brand awareness is cross-channel,” Thatte said.

Brand Lift 69

Brand Lift Brand Awareness Viewability Audience 69

SODP

JUNE 8, 2023

Under CPM advertisers pay publishers, website owners or video monetization platforms for every 1,000 impressions a display ad receives. Cost per mille (CPM), or cost per thousand, refers to the amount an advertiser pays for every 1,000 ad impressions their ad receives. Advertisers pay for every 1,000 impressions their ads receive.

CPM 52

CPM CPA CPC Real Estate 52

InMobi

FEBRUARY 18, 2016

This allows marketers to track the effectiveness of their campaigns in terms of direct response as well as down the funnel metrics such as brand awareness, recall and in-store footfalls. Targeted primarily at mobile websites and browsers, ad blocking has serious impact on ad impressions on the mobile web.

Viewability 52

Viewability Cookies Rich Media Impressions 52

Martech

NOVEMBER 7, 2023

It’s estimated that one digital ad campaign delivering 1 million impressions has the same carbon footprint as a round-trip flight from Boston to London. There has been research showing we can reduce the quality of the video without impacting brand awareness. Q: Is there anything else?

Banner 109

Banner Video Ads Viewability Brand Awareness 109

Monetize More

AUGUST 18, 2022

This blog post breaks down the best ad placement strategies tried and tested by MonetizeMore’s publishers that will help you get maximum ad impressions and crush your ad revenue goals. We all know that ad viewability is a key metric you need to look into to optimize ad earnings. What is an Ad Placement? Ad Refreshes.

Header Bidding 52

Header Bidding Viewability Video Ads Banner 52

Basis

MARCH 14, 2023

Once you’ve identified your KPIs and planned for optimizations, consider the following when planning an effective CTV campaign: All eyes are on you : Since CTV ads are 100% viewable, full-screen, and almost always non-skippable, it’s important to design ads that captivate your audience and elevate your unique brand voice.

Advertising 98

Advertising A/B Testing Audience Viewability 98

SpotX

MAY 24, 2021

4: OTT only works for top-of-funnel branding. While OTT’s strength is often seen as driving brand awareness at a level rivaling that of TV, research proves that OTT is also effective at activating sales. 5: Consistent, quality OTT measurement is impossible. Yet, comprehensive cross-screen measurement is possible.

Viewability 52

Viewability Click Through Rate Impressions Brand Awareness 52

Automatad Inc.

JANUARY 13, 2023

Share Tweet Share Digital advertising works wonders when it comes to influencing the buyer’s purchase decision or increasing brand awareness. As per TechTarget, 84% of buyers are more likely to engage with the brand if they come across its banner online. It is important to note that CPM only accounts for viewability.

CPM 52

CPM Ad Inventory Impressions CPL 52

Basis

NOVEMBER 5, 2024

Once teams have identified KPIs and planned for optimizations, they should consider the following when planning an effective CTV campaign: All eyes are on the brand : Since CTV ads are 100% viewable, full-screen, and almost always non-skippable, it’s important to design ads that captivate audiences and prioritize brand voice.

Advertising 102

Advertising Audience A/B Testing Viewability 102

Monetize More

JANUARY 18, 2023

This action could be to make a purchase, build brand awareness, promote an event, etc. Originally advertisers would buy impressions in bulk, but it was hard to differentiate one particular type of audience from another. Real-time bidding (RTB) RTB is an integral ingredient within the programmatic industry.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Basis

MARCH 7, 2023

DOOH enhances the customer journey and has a strong impact on consumers DOOH offers brands an opportunity to connect with consumers in real-world moments—including those in which they’re unreachable (or less reachable) on their personal devices. Case in point: 98% of consumers have visited a DOOH venue in the last 30 days.

Advertising 98

Advertising Pop-Up Impressions Demand Side Platform 98

Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. 27% of all ad impressions is this medium banner. Decent viewability.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Digiday

SEPTEMBER 15, 2022

Blavity Inc has added more than 50 new advertisers to its client roster this year, increasing its ad revenue by 56% in the first half of 2022, but as the year has progressed, delivering on some clients’ key performance indicators (KPIs), like total impressions, has gotten difficult, if not impossible.

Media 68

Media Advertising Cookies Impressions 68

InMobi

DECEMBER 21, 2020

Why digital video advertising, including pre-roll and in-stream ads, is often better than both word of mouth and other ad formats for brand awareness. After all, videos are inherently much more visible than smaller ad formats like banners, which ensures both improved viewability and engagement.

Advertising 52

Advertising Video Ads Viewability Click Through Rate 52

InMobi

NOVEMBER 7, 2022

In our report on mobile game advertising in India, 2022 , we found that 98% gaming advertisers increased their spends on mobile game apps last year because they were so impressed by the results that advertising on gaming apps got them. You’d be surprised at how engaged gamers can be.

Advertising 52

Advertising Marketing Viewability Brand Awareness 52

Brid.tv

MARCH 21, 2023

Display advertising is a form of online advertising that uses text-based or visual ads that usually include a CTA (in some form) to prompt a specific action or increase brand awareness. Monetize with outstream ad units for maximum ad viewability. and up per 1000 impressions. How much does display advertising pay?

Display Advertising 52

Display Advertising Rich Media Banner Advertising 52

InMobi

JULY 26, 2021

With the pandemic restrictions being eased across the globe and businesses gradually re-opening, advertisers and their demand-side platforms (DSPs) have started planning ad campaigns to improve their brand awareness among the back-to-school consumers and office shoppers, to boost their overall annual sales.

Header Bidding 52

Header Bidding Click Through Rate Demand Side Platform Fill rate 52

Clearcode

AUGUST 13, 2023

Brands and advertisers run ad campaigns across multiple mobile apps to increase brand awareness and conversions, just like they do with other digital advertising channels, such as web advertising. The highest bid will win the impression, and the ad will be shown to the user.

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

MobileAds

JANUARY 25, 2021

Client-side monitoring of key metrics i.e. clicks and impression for billing purpose. So you’d probably need to ensure that the third-party vendor you work with has done the necessary groundwork, such as ad impression disparity checks and ad tags testing, on the platforms you wish to run your ads. This facilitates.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

AdvertiseMint

OCTOBER 22, 2023

At its essence, the GRP measures the total advertising impressions an ad campaign achieves relative to the target audience. Thus, GRP emerges as a product of these elements: Impressions as a percentage of the target audience multiplied by the ad’s frequency. Enter the digital age.

Viewability 40

Viewability Audience Impressions Media 40

Digital Remedy

JANUARY 31, 2022

Not only does this medium present new opportunities for brands to promote their products and services, but because it can be targeted and tracked, it also creates new avenues to measure the effectiveness of audio ad campaigns. Basic digital audio ad metrics include: • Impressions – Total number of ads served.

Advertising 52

Advertising Click Through Rate Audience Ad Space 52

Single Grain

JULY 18, 2023

These are the basic features of programmatic advertising: Real-Time Bidding (RTB): This is one of the most common types of programmatic advertising, where advertising inventory is bought and sold on a per-impression basis in real-time on the ad exchange. The primary advantage of programmatic advertising is efficiency.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Smart-Hub

APRIL 29, 2024

Early adopters can establish a strong foothold in this space, driving brand awareness and building meaningful connections with their target audience. With blockchain technology in place, advertisers can be sure that they reach real users, not bots (every impression is authentic), while publishers can validate their traffic.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

VideoWeek

OCTOBER 20, 2023

News UK says Nucleus Plan will create planning insights using its first-party data, backed by third-party measurement partners including Adelaide and Brand Metrics. These insights will help advertisers optimise their campaigns based on one of six KPIs: viewability, CTR, brand awareness, consideration, purchase intent and attention.

Ad Tech 52

Ad Tech Media Agency Retail 52

Smart-Hub

MARCH 19, 2024

For the same reason, native ads help marketers drive brand awareness. In terms of use cases, display ads can be effective when the company has low brand awareness (for instance, when only entering the market). When designed properly, they can give a strong first impression.

ROI 64

ROI Native Advertising Ad Exchange Banner 64