The Ad Tech Blog

APRIL 1, 2024

The Mechanics Behind Google’s Ad Tech Google’s ad tech suite, including Google Ads and Google Ad Manager , leverages sophisticated machine learning algorithms to efficiently match ads with their target audience. Whether it’s brand awareness, lead generation, or sales, your objectives will guide your ad tech strategy.

Ad Tech 100

Ad Tech Machine Learning Ad Click Ad Targeting 100

Martech Series

JULY 22, 2022

Display ads are one of the most reliable ways to create brand awareness. With StackAdapt, marketers have a state-of-the-art platform where they see a unique blend of machine learning and cutting-edge user experience. Brave utilizes local machine learning with the browser profile to place the display ads optimally.

Display Advertising 101

Display Advertising Retargeting Advertising Machine Learning 101

Martech

FEBRUARY 21, 2023

“So, being able to bolster your position in the marketplace is what is going to make your thought leadership resonate and what’s going to make that person on the receiving end feel more comfortable about interacting with your brand and wanting to go on that buying journey process with your brand.”

Marketing 115

Marketing Brand Awareness Machine Learning Communications 115

Martech

MARCH 23, 2022

Let’s talk about brand next — brand awareness and brand strength. This is the layer of marketing where things like awareness spending, brand campaigns, and public relations operate, and it’s the layer that people often say can’t be measured. .”

Marketing 109

Marketing Machine Learning Public Relations Brand Awareness 109

Martech

APRIL 19, 2024

As social media platforms combine their vast collections of first-party data with artificial intelligence and machine learning, they’re enhancing their offerings for marketers looking to connect with those ideal customers in a buying mood. They can choose from brand awareness, driving traffic and collecting leads.

Media 123

Media Marketing Machine Learning MarTech 123

Single Grain

JANUARY 30, 2025

Machine Learning Models Machine learning (ML) models are one of the leading technologies that Google uses to predict and optimize click probability in SEO. Single Grain Marketing can help you increase organic traffic and CTRs, improving brand awareness and more sales. Here’s a closer look into this.

SEO 52

SEO Click Through Rate Machine Learning Communications 52

Single Grain

DECEMBER 18, 2019

Dynamic Formats and Ad Creative : If you're using Dynamic Ads, this machine-learning option delivers a personalized version of the ad to everyone who sees it, based on which ad types they are most likely to respond to. Studio-shot: 97% more effective for brand awareness. 80% more effective for driving intent.

Machine Learning 122

Machine Learning Brand Awareness Video Ads Mobile Ads 122

Martech Series

SEPTEMBER 15, 2022

The Ojamu Intelligence Platform is built for Brands looking to understand and optimize their organic Web3 marketing strategy. Using real-time blockchain data to increase brand awareness, user acquisition, and increased retention in Web3 ecosystems. Key functions include: .

Brand Awareness 73

Brand Awareness Marketing Machine Learning MarTech 73

Martech

OCTOBER 4, 2023

billion yearly Programmatic drawbacks “Programmatic is kind of the shotgun method, where you’re trying to reach a large enough audience to build brand awareness,” said Benediktsson. “It Dig deeper: Bid shading costing advertisers $6.6 It has a much lower level of clicks and also a low level of conversions per click.”

Machine Learning 117

Machine Learning Audience Brand Awareness Conversion 117

Martech

MAY 15, 2024

Define the goals of your marketing and what success looks like Is your primary focus on increasing leads, growing brand awareness or creating customer loyalty? Before signing any contracts, inquire about product roadmaps, the use of AI, machine learning (ML) and automation. Here are a few ways to find your “just right.”

MarTech 110

MarTech ROI Machine Learning Banner 110

Martech Series

JUNE 16, 2022

Now, with the Quantcast Platform, marketers can measure and optimize brand advertising as effectively as their direct response campaigns.

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

Martech

APRIL 13, 2023

Machine learning and AI modeling have been used by various businesses, all taking different approaches to the reading of emotions through human facial expressions. Even a five percent increase in “creative attention” can lead to a 40% increase in brand awareness. Get MarTech! In your inbox.

Machine Learning 108

Machine Learning Impressions Brand Awareness MarTech 108

Martech

MAY 21, 2024

Although Google, Meta and programmatic platforms have been utilizing predictive analytics and machine learning algorithms for years, AI technology is evolving to support marketing teams in various ways. However, direct-response door-buster ads are easily ignored without previously established brand trust.

Audience 111

Audience Conversion Rate Machine Learning Brand Lift 111

Martech

APRIL 5, 2022

It requires measuring things like brand experience and level of awareness based on interaction and engagement, ultimately tying both to sales. Tools like SproutSocial and Brandwatch can be integrated with marketing analytics platforms to understand how marketing impacts brand awareness, which impacts sales.

Marketing 106

Marketing Machine Learning Conversion Cookies 106

Single Grain

JANUARY 9, 2025

This differs from traditional pipelines, which start with brand awareness, and the lead doesn’t develop interest in the brand until the second stage. As the account generates interest, sales teams must nurture relationships with these accounts and promote your brand as a solution to their problems.

Marketing 52

Marketing ROI Brand Awareness Machine Learning 52

Basis

AUGUST 30, 2022

Even still, CTV ad spend has skyrocketed recently, thanks to the powerful brand awareness, leads, and sales the format offers. That said, marketers can use KPIs like video completion rate (VCR), impressions delivered, and cost per completed view (CPCV) to measure and report on the area that CTV ads excel in: brand awareness.

Advertising 96

Advertising Viewability Brand Awareness A/B Testing 96

Basis

DECEMBER 16, 2022

Paid Search and Machine Learning. One of the most recent enhancements is the power of machine learning through expanded bidding strategies, audience-based targeting, and responsive search ad formats. ” And you’re right—they are! Instead, they drive performance with remarketing and look-a-like targeting.

Display Advertising 52

Display Advertising Machine Learning Advertising Search Advertising 52

MNTN

MARCH 7, 2025

Strategies for Top-of-Funnel Marketing Because your goal with top-of-funnel marketing is to generate leads and draw people to your brand, strategies at this stage are primarily aimed at helping people find you and learn more about you.

Marketing 52

Marketing Retargeting Conversion Audience 52

MNTN

MARCH 10, 2025

The marketing funnel would appeal to a broad range of potential customers and build brand awareness. Heres how our platform helps move prospects down the funnel: MNTN Matched : AI-powered audience targeting connects your brand with high-intent consumers at the top of the funnel.

Pop-Up 52

Pop-Up Conversion Impressions Machine Learning 52

Martech Series

NOVEMBER 20, 2022

It is designed to replace human interference and negotiations with AI optimization and machine learning. If the aim is to reach out to a new audience, learn their behavior, and open new opportunities to push brand awareness – an open auction would be a suitable option.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Monetize More

JANUARY 18, 2023

This action could be to make a purchase, build brand awareness, promote an event, etc. In other words using data, machine-learning technology and a set of tools RTB makes sure that ads are delivered to the right audience via programmatic inventory.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. Applications of machine learning and natural language processing (NLP) in advertising have provided marketers with numerous opportunities.

Advertising 115

Advertising Cookies Audience Machine Learning 115

InMobi

MARCH 31, 2021

We have won awards in the following categories: Location Based Services or Targeting: Hajj Pack for Hajj Pack / LifeBuoy / Unilever, Magna, InMobi, Blis, DMS – GOLD Innovation: Axe Chill FOR Axe / Unilever, Magna, InMobi, Anghami – GOLD Innovation: Snickers Hunger Support Campaign for Snickers / Mars, InMobi, Mediacom UAE and Xaxis UAE (..)

Machine Learning 52

Machine Learning Brand Awareness Conversion 52

Single Grain

MAY 1, 2023

As the world’s largest online marketplace, Amazon offers a wide range of advertising options that can be customized to suit your brand’s needs and budget. They specifically needed to target the European market based on their demographics, analytics and the brand’s location in Germany.

Advertising 88

Advertising Machine Learning Pharmaceuticals Conversion 88

Martech

SEPTEMBER 25, 2023

Because marketing’s primary goal is to build brand awareness, shape customer perspectives and cultivate customer relationships, these goals take time to yield tangible results. Customer behavioral patterns Use AI or machine learning to extract from customer data buying patterns, patterns of returns or patterns of usage.

Marketing 117

Marketing A/B Testing Machine Learning Finance 117

Martech

DECEMBER 7, 2022

Platforms might cost more to start up and maintain, but business owners have direct insight into their customers’ behavior, making it easier to establish brand awareness and gain loyalty. Dig deeper: How marketers on Amazon can still launch and grow brands. Trends impacting ecommerce. jump over 2019.

eCommerce 105

eCommerce Retail Shipping Machine Learning 105

Single Grain

JULY 19, 2019

And keep in mind that not only will more companies produce audio content in the hopes of gaining brand awareness (so you should, too), but ads are likely on their way next. The benefits of using social media stories include: Increased brand awareness. Get inspired by some of these brands using social media stories.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Monetize More

MAY 23, 2023

From attracting new players to building brand awareness, evidence suggests that in-game advertising is an essential tool in the publisher’s toolkit. In addition to attracting new players, in-game advertising can also help build brand awareness.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

Adtelligent

JULY 19, 2022

According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it. Machine learning makes this advancement possible and is needed for better ad adjustment and understanding of a natural language constantly evolving.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Single Grain

JULY 19, 2019

And keep in mind that not only will more companies produce audio content in the hopes of gaining brand awareness (so you should, too), but ads are likely on their way next. The benefits of using social media stories include: Increased brand awareness. Get inspired by some of these brands using social media stories.

Marketing 111

Marketing SEO Machine Learning Banner 111

InMobi

JULY 13, 2016

Campaign success is now portrayed as the ability to grow a brand's audience by converting prospects that drive mobile purchases, rather than reaching mobile consumers to reinforce brand awareness and recognition. The living proof of this is the Snapchat Discover feature.

Audience 52

Audience Advertising Machine Learning Ad network 52

Monetize More

JANUARY 12, 2023

Ad optimization techniques to help reduce unfilled impressions Find advertisers that only focus on brand awareness campaigns. Brand awareness campaigns do not entirely require unique users. Their primary focus is to show their ad multiple times to users so that users get familiar with their brand.

Impressions 52

Impressions CPM Brand Awareness Ad Exchange 52

Basis

MARCH 16, 2023

However, there are certain challenges that remain ever-present, and those always-on initiatives are essential to driving brand awareness and customer acquisition. They all contribute to building brand awareness and establishing an active presence in the minds of consumers.

ROI 90

ROI Advertising Brand Awareness Cookies 90

Digiday

JULY 18, 2022

Through technology automation, artificial intelligence and machine learning, we can basically connect the dots between the content and the commerce through that interactive precision. However, new research from ad agency R/GA reveals that brand community initiatives and reward programs aren’t as incentivizing as marketers may think.

Marketing 86

Marketing Education Machine Learning Retail 86

Single Grain

OCTOBER 12, 2023

Obviously, this boosts brand recognition and awareness. This will boost your brand awareness even further. A podcast can boost your brand awareness by 89% , but only if you make an engaging channel. message in response to AI and machine learning. Video content also has exceptional shareability.

Impressions 98

Impressions Audience Machine Learning Brand Awareness 98

InMobi

JANUARY 25, 2022

DSPs are using machine learning algorithms to more effectively determine the best bidding strategies even without device IDs. For many brands, mobile advertising in this environment can more or less continue as normal. These kinds of metrics are largely unimpacted by ATT.

Advertising 52

Advertising Demand Side Platform Mobile Ads Brand Awareness 52

MNTN

MARCH 10, 2025

A marketing funnel maps the customer journey, guided by marketing efforts, from brand awareness to conversion. Automated Optimization : Machine learning automatically adjusts your campaigns in real time to improve performance and maximize return on ad spend (ROAS).

eCommerce 52

eCommerce Conversion Conversion Rate Click Through Rate 52