Brand Awareness Machine Learning Native Advertising Rich Media 
Adtelligent
JULY 19, 2022
Paid search advertising shows high levels of efficiency, mainly because the ad is for people already searching for this service or product. According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it.
Single Grain
APRIL 25, 2023
Google uses machine learning to segment users based on their online activity and uses this information to serve ads that are relevant to the individual. Having all these eyeballs on your ads will greatly increase your brand awareness. The more people know about your products, the more sales you will make.
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