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How to put marketing data into meaningful context

Martech

Can they quantify that they increased brand awareness? Maybe yes, but did the increase in brand awareness result in more sales? They manufactured and sold men’s brushless shaving cream and got creative. The Burma-Shave company was doing it in the 1930s. This company started in the mid-1920s.

Marketing 117
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How Gen Z values are changing marketing

Martech

While there are nuances, three core values consistently influence their choices: Authenticity over polish Gen Z can spot manufactured authenticity from miles away. Those that do are likely to achieve better brand awareness and recall. They prefer raw, unfiltered content over highly produced marketing materials.

Marketing 102
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Front Signs Reveals Top Trends Shaping the Signage Industry in 2022

Martech Series

Looking back at 2022, Front Signs noticed that branded exterior displays topped the list of signage trends. Businesses opted for different outdoor solutions to level up their brand awareness. Working with over 50,000 businesses and renowned brands, they have a rich portfolio of custom projects.

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Welch’s Might Be A Tradition-Rich Company, But Its Marketing Strategy Is All Digital

AdExchanger

Juice manufacturer Welchs founded 156 years ago in 1869 barely spends any of its marketing budget on traditional media, including linear TV. The post Welchs Might Be A Tradition-Rich Company, But Its Marketing Strategy Is All Digital appeared first on AdExchanger.

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5 ways to use project management data to enhance operational best practices

Martech

5 strategies to harness project management data In industries beyond marketing, such as tech and manufacturing, companies have long used data to refine their operations and drive efficiency. With real-time data, you can quickly adjust strategies and ensure every move aligns with your business goals.

ROI 108
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60% Believe Shopping in the Metaverse as the Fastest Picking Up Trend in the Fashion Industry – GoodFirms Survey

Martech Series

Cost, product quality, brand awareness, and ongoing discounts are the four prime influencing factors indicated by the surveyees. GoodFirms concludes that the tremendous use of technology will be the most effective and productive in fashion manufacturing, distribution, or retailing.

Fashion 84
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ChainGuardians Commits One Million Dollars to Fund Entrepreneurial Efforts in the Web3 Metaverse

Martech Series

The goal of the program is to create awareness of the unlimited opportunities Web3 offers entrepreneurs in terms of new revenue streams, brand awareness and untapped consumer audiences. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze.