Martech

JULY 22, 2024

We just got an ROI of 15% on our last marketing campaign.” What if previous campaigns over the past two years averaged a 25% ROI? However, if the average ROI on campaigns was 10% during that period, then this latest campaign did well. Can they quantify that they increased brand awareness?

Marketing 120

Marketing SEO ROI Brand Awareness 120

Single Grain

MAY 5, 2023

By the end, you will have a better understanding of how a multi-channel marketing approach can help boost your PPC advertising ROI. We monitored every aspect of the campaign, from daily spend to ROI, and were ruthless in replacing underperforming ads and expanding the winning ads.

ROI 52

ROI Advertising Conversion SEO 52

Martech

NOVEMBER 18, 2024

5 strategies to harness project management data In industries beyond marketing, such as tech and manufacturing, companies have long used data to refine their operations and drive efficiency. Dig deeper: 5 ways to use project management data to increase marketing ROI 2.

ROI 82

ROI Audience Manufacturing Brand Awareness 82

Martech Series

JULY 22, 2022

Customer retention delivers better marketing ROI in the short- and long-run.”. Increasing/shifting brand awareness/positioning – 34%. Underscoring Yakuel’s comment, it has been reported that finding a new customer can cost five times more than retaining an existing one. Improving lead quality – 35%.

Retail 92

Retail Marketing Manufacturing Brand Awareness 92

Single Grain

OCTOBER 20, 2020

If a consumer is weighing their options, an interactive calculator might offer the insight into ROI or savings that they need to make the decision to purchase. Below are two examples of successful calculators that delighted users and drove more leads for those who implement them: 1) HubSpot – Ads ROI Calculator.

ROI 145

ROI Conversion Rate Conversion Marketing 145

Single Grain

OCTOBER 14, 2019

Let’s take a closer look at the tactics that Nike uses to build brand awareness and expand globally. Dive Deeper: How to Grow Your Business With Influencer Marketing and Brand Partnerships. All You Need to Know About the ROI of Influencer Marketing [infographic]. And, oh, the swoosh! All that (and, I believe, a lot more!)

Marketing 109

Marketing Fashion Banner Audience 109

Single Grain

JANUARY 6, 2020

ERP/Manufacturing/Supply Chain. Data-driven optimized marketing campaigns: AI can process more data than humans and, combined with ML, AI can optimize marketing campaigns to boost ROI. Run native ads to boost brand awareness without making it too obvious. Procurement/Spending/Sourcing. Management. Business Intelligence.

Marketing 103

Marketing Native Advertising Education Non-Profit 103