Brand Awareness, Manufacturing and ROI

How to put marketing data into meaningful context

Martech

JULY 22, 2024

We just got an ROI of 15% on our last marketing campaign.” What if previous campaigns over the past two years averaged a 25% ROI? However, if the average ROI on campaigns was 10% during that period, then this latest campaign did well. Can they quantify that they increased brand awareness?

Marketing

Marketing SEO ROI Brand Awareness

5 ways to use project management data to enhance operational best practices

Martech

NOVEMBER 18, 2024

5 strategies to harness project management data In industries beyond marketing, such as tech and manufacturing, companies have long used data to refine their operations and drive efficiency. Dig deeper: 5 ways to use project management data to increase marketing ROI 2.

ROI

ROI Audience Manufacturing Marketing

Multi-Channel PPC Advertising Case Study: Boosting Your ROI

Single Grain

MAY 5, 2023

By the end, you will have a better understanding of how a multi-channel marketing approach can help boost your PPC advertising ROI. We monitored every aspect of the campaign, from daily spend to ROI, and were ruthless in replacing underperforming ads and expanding the winning ads.

ROI

ROI Advertising Conversion SEO

According to Optimove: Retail Marketing Executives Allocate Most of their 2022 Budget to Costly Acquisition Versus Retention as Recession Looms

Martech Series

JULY 22, 2022

Customer retention delivers better marketing ROI in the short- and long-run.”. Increasing/shifting brand awareness/positioning – 34%. Underscoring Yakuel’s comment, it has been reported that finding a new customer can cost five times more than retaining an existing one. Improving lead quality – 35%.

Retail

Retail Marketing Manufacturing Brand Awareness

12 Types of Interactive Content to Drive Better Engagement

Single Grain

OCTOBER 20, 2020

If a consumer is weighing their options, an interactive calculator might offer the insight into ROI or savings that they need to make the decision to purchase. Below are two examples of successful calculators that delighted users and drove more leads for those who implement them: 1) HubSpot – Ads ROI Calculator.

ROI

ROI Conversion Rate Conversion Marketing

How Does Attention Affect Revenue? Real Data Findings

Single Grain

MARCH 14, 2025

We at Single Grain Marketing understand that increasing brand awareness is a significant part of building revenue. They struggled to build brand awareness on Google, so we invested in a TOFU Meta video campaign. This led to increased brand awareness, more qualified leads, and a decreased CPL.

SEO

SEO Brand Awareness Manufacturing Conversion

How Does Attention Affect Revenue? Real Data Findings

Single Grain

MARCH 14, 2025

We at Single Grain Marketing understand that increasing brand awareness is a significant part of building revenue. They struggled to build brand awareness on Google, so we invested in a TOFU Meta video campaign. This led to increased brand awareness, more qualified leads, and a decreased CPL.

SEO

SEO Brand Awareness Manufacturing Conversion

Just Do It: What We Can Learn from Nike’s $39B Marketing Strategy

Single Grain

OCTOBER 14, 2019

Let’s take a closer look at the tactics that Nike uses to build brand awareness and expand globally. Dive Deeper: How to Grow Your Business With Influencer Marketing and Brand Partnerships. All You Need to Know About the ROI of Influencer Marketing [infographic]. And, oh, the swoosh! All that (and, I believe, a lot more!)

Marketing

Marketing Fashion Banner Audience

8 SaaS Marketing Trends You Can’t Ignore in 2020

Single Grain

JANUARY 6, 2020

ERP/Manufacturing/Supply Chain. Data-driven optimized marketing campaigns: AI can process more data than humans and, combined with ML, AI can optimize marketing campaigns to boost ROI. Run native ads to boost brand awareness without making it too obvious. Procurement/Spending/Sourcing. Management. Business Intelligence.

Marketing

Marketing Native Advertising Education Non-Profit

Top 18 Magento SEO Plugins for Your E-commerce Site

Single Grain

DECEMBER 11, 2019

Allows users to set filters by product, manufacturer, color, material and price (you can do this with the help of checkboxes). Improves brand awareness with business details like website name, logo, social media profiles and contact information in search results. Price: Open Source Community Edition of this extension costs $99.

SEO

SEO GDPR Conversion Media

How to Start an Affiliate Program for the First Time in 2022 (Advertiser’s Step-By-Step Guide)

Lemonads

MARCH 15, 2021

Improve Brand Awareness It’s no secret that consumers love companies that have clear branding. Not only this, but people tend to be more receptive to marketing messages that come from brands they know, even if this means paying a slightly higher price.

Affiliates

Affiliates Conversion SEO Healthcare

31 Best Digital Marketing Campaigns You Can Swipe

Single Grain

APRIL 28, 2020

Digital marketing campaigns are one of the most successful ways to reach potential customers at scale – but producing a campaign is costly and time-consuming, and there’s no guarantee that it will net you a positive ROI. 31 Top Digital Marketing Campaign Examples. 1) Mobile Monkey. 3) Anheuser-Busch. pic.twitter.com/nqImcE5WJP.

Marketing

Marketing Audience Media ROI

6 Inbound Marketing Case Studies to Inspire Your Own Strategy

Single Grain

APRIL 20, 2023

The whole goal encompassing inbound marketing is to maximize ROI from digital media, and it’s made up of the following components: Attract – Capture the attention of your target audience by providing them with valuable and high-quality content that meets their specific needs.

Marketing

Marketing SEO ROI Conversion Rate

AdTech Trends

How to put marketing data into meaningful context

5 ways to use project management data to enhance operational best practices

Trending Sources

Multi-Channel PPC Advertising Case Study: Boosting Your ROI

According to Optimove: Retail Marketing Executives Allocate Most of their 2022 Budget to Costly Acquisition Versus Retention as Recession Looms

12 Types of Interactive Content to Drive Better Engagement

How Does Attention Affect Revenue? Real Data Findings

How Does Attention Affect Revenue? Real Data Findings

Just Do It: What We Can Learn from Nike’s $39B Marketing Strategy

8 SaaS Marketing Trends You Can’t Ignore in 2020

Top 18 Magento SEO Plugins for Your E-commerce Site

How to Start an Affiliate Program for the First Time in 2022 (Advertiser’s Step-By-Step Guide)

31 Best Digital Marketing Campaigns You Can Swipe

6 Inbound Marketing Case Studies to Inspire Your Own Strategy

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