MNTN

JANUARY 31, 2024

Figuring out how to increase brand awareness is a persistent challenge for every business decision-maker. Overcoming that hurdle means devising and executing an exemplary brand awareness strategy that leverages multiple touchpoints and complementary channels. When your brand does good, people are going to take notice.

Brand Awareness 52

Brand Awareness SEO Public Relations Audience 52

Smarty Ads

MARCH 6, 2023

Brand awareness is an important part of any company's business. Marketers are constantly concerned with how consumers respond to a brand's services and products and whether consumers are sufficiently aware of the availability of these very services.

Brand Awareness 52

Brand Awareness Marketing 52

Adweek

APRIL 17, 2023

The marketing world's interest is intensely focused on the promise of artificial intelligence. But marketers are also looking at the tried and true workhorses of brand awareness: social media platforms. The Global Social.

Brand Awareness 309

Brand Awareness Marketing Media 309

Digiday

NOVEMBER 26, 2023

The Children’s Place, a kids clothing brand, is overhauling its marketing strategy to become less dependent on in-store window ads and shifting those dollars to invest more in digital marketing, thus boosting brand awareness. Those stores were important marketing vehicles for us.

Brand Awareness 93

Brand Awareness Retail Marketing Media 93

Adweek

NOVEMBER 14, 2023

Six-year-old cryptocurrency exchange OKX has made significant changes to its marketing strategy over the last year, swapping programmatic ads for strategic brand awareness partnerships and focusing on changing consumer sentiment rather than tying marketing efforts to sales. "[In

Brand Awareness 264

Brand Awareness Marketing Ad Tech 264

Adweek

MAY 13, 2024

It's well known that springing for a celebrity endorsement can do wonders for brand awareness. But beauty brand The Ordinary challenges this advertising truism in an intentionally star-free campaign. Opting for the minimalist route, The Ordinary launched a global out-of-home campaign by agency Uncommon Creative Studio.

Brand Awareness 296

Brand Awareness Marketing Agency Advertising 296

Digiday

JUNE 6, 2022

Some marketers are retooling the way they think about ads on Meta-owned Facebook and Instagram, aiming for brand awareness rather than immediate sales. While those same marketers are still diversifying their social media ad spending, they’re also rethinking what their ad dollars on Facebook and Instagram can do.

Brand Awareness 80

Brand Awareness Marketing Advertising CPM 80

Martech

JUNE 30, 2022

Still a potent source of brand impact for marketers. Get the daily newsletter digital marketers rely on. The post Native video tops social media in brand awareness study appeared first on MarTech. Social media is where consumers receive word-of-mouth recommendations from family and friends. Processing.Please wait.

Brand Awareness 94

Brand Awareness Media Video Ads Control Group 94

Martech Series

OCTOBER 14, 2022

In this new era of commerce, many marketing strategies place a significant emphasis on digital channels. The benefit of face-to-face marketing cannot be underestimated, especially during the holiday season when daylight-deprived consumers seek out experiences beyond usual shopping trips.

Brand Awareness 87

Brand Awareness Marketing Communications Retail 87

MNTN

NOVEMBER 6, 2023

Recently, Severin Nesselhauf joined Metadata for their Demand 2023 event to discuss how B2B brands can harness the power of Connected TV. Let’s take a look at some key points of their conversation: There’s a Better Way To B2B Plenty of — OK, let’s be real, most — B2B marketing teams are running the same plays from the same playbook.

Brand Awareness 52

Brand Awareness Pop-Up Audience Impressions 52

Smarty Ads

AUGUST 4, 2020

Brand awareness KPI should be on every marketer’s agenda in 2020. Brand awareness is the number one objective for 89% of companies, however, only 48% of those measure metrics related to branding. Brand awareness is a top of the mind concern because most consumers will buy from.

Brand Awareness 98

Brand Awareness Marketing 98

Smarty Ads

OCTOBER 13, 2021

Performance marketing made its way into the online space relatively recently. Prior to the time when digital advertising started using metrics to measure performance, the brand could only use hunches to define whether the ad campaign was successful enough to increase the sales, generate brand awareness, or trigger the desired.

Brand Awareness 52

Brand Awareness Marketing Advertising 52

Martech Series

SEPTEMBER 6, 2022

GumGum , a contextual-first global digital advertising platform, has announced that multinational software company, SAP , has become the first brand in EMEA to leverage both GumGum’s high impact desktop skin advertising unit, and its cookieless contextual targeting solution, Verity TM , to significantly boost brand awareness.

Brand Awareness 86

Brand Awareness Audience MarTech Cookies 86

Ad Rants

SEPTEMBER 27, 2022

Like most startups, you probably think that content marketing is a luxury you can't afford. The truth is that content marketing is essential for any business, especially a startup. And one of the best ways to build that trust is through content marketing. It's an Affordable Marketing Strategy.

Brand Awareness 178

Brand Awareness Marketing Audience Media 178

Martech

NOVEMBER 13, 2024

The decline of marketing as an influential business function is well documented. Among C-suite roles, chief marketing officers (CMOs) are the least likely to advance to the CEO spot and the most likely to be dismissed. The changing mandate for marketing leaders At the B2B Marcom Summit in Washington, D.C., and the U.S.

Marketing 108

Marketing CPL CPA Finance 108

Ad Rants

NOVEMBER 14, 2022

No matter what stage your business is in, it's important to have a solid marketing strategy in place. Whether you're looking to increase brand awareness or drive more sales, these tactics will help you achieve your goals. Email Marketing. The concept of e-mail marketing is very simple. SEO Marketing.

Marketing 212

Marketing SEO Brand Awareness Audience 212

Digiday

SEPTEMBER 5, 2022

Working with OKCupid is part of an overall partnership strategy to reach new audiences and boost brand awareness. Sweatcoin has already worked with a number of brands such as Headspace, Audible, Tidal and wants to continue bringing new brands to its roster. Sweatcoin currently has over 100 million users per Butcher.

Brand Awareness 69

Brand Awareness Audience Conversion Marketing 69

Smarty Ads

SEPTEMBER 21, 2022

In order to stand out from the competition, every brand needs to achieve brand awareness. In the world of constantly evolving digital commerce, competing for your customers has never been more important. The best and most cost-effective way to do this is through targeting, to ensure that your ads are.

Brand Awareness 52

Brand Awareness Marketing 52

Martech

FEBRUARY 28, 2024

B2B marketing has become overly focused on measurement and attribution, appearing and claiming to be more science than art. Investors, boards and leadership expect marketing growth to be measurable, predictable and projectable. But the truth is that marketing is not a hard science. Now, marketing needs to show ROI quickly.

Marketing 137

Marketing Brand Awareness Viewability Audience 137

Digiday

JUNE 23, 2022

Rent-to-own retailer Aaron’s is looking to boost brand awareness through bilingual TV spots as well as out-of-home and print ads — all with a little help from Mr. T. T, the campaign, created by Reckon Branding, also features in-store and out-of-home advertising to complete the full-funnel approach.

Brand Awareness 71

Brand Awareness Electronics Audience Education 71

Adweek

FEBRUARY 1, 2024

The British newspaper that focuses on current affairs and international business launched its newest campaign in New York with the goal of increasing brand awareness, recognition and preference among U.S. The Economist is making moves, specifically into the U.S.

Brand Awareness 274

Brand Awareness Audience Marketing 274

Digiday

JUNE 28, 2022

Packed Bowls is one of over 20 food brands that Nextbite has partnered with, including Lucky Dragon, The Big Melt and Monster Mac. As Nextbite boosts its own brand awareness it also helps get the word out for the delivery-only brands that use its services which may make partnership more attractive to these brands.

Brand Awareness 71

Brand Awareness Pop-Up Food Media 71

Marketing Dive

APRIL 17, 2023

The chain has recently expressed a desire to increase visibility on delivery platforms that have been key to its growth streak.

Brand Awareness 76

Brand Awareness 76

Ad Rants

FEBRUARY 6, 2024

10 Effective Marketing Tips for Healthcare-based eCommerce Businesses in 2024 Personalized Email Campaigns: Utilize customers data to segment your email list based on demographics, past purchase behaviour, and engagement level. Conduct audience research to understand your target demographic's pain points, interests, and informational needs.

Healthcare 230

Healthcare eCommerce Marketing ROI 230

EGC Group

DECEMBER 10, 2021

Have you ever considered sponsorship opportunities, whether it is to promote your own brand or to help another? Essentially, two or more brands are noticed by select targeted audiences, which could mean a win-win for all.

Brand Awareness 52

Brand Awareness Audience Marketing 52

Digiday

JUNE 28, 2022

Packed Bowls is one of over 20 food brands that Nextbite has partnered with, including Lucky Dragon, The Big Melt and Monster Mac. As Nextbite boosts its own brand awareness it also helps get the word out for the delivery-only brands that use its services which may make partnership more attractive to these brands.

Brand Awareness 65

Brand Awareness Pop-Up Food Media 65

Martech Series

JULY 7, 2022

Beacon Media + Marketing has released a guide on how to measure healthcare marketing ROI. Marketing requires several methods to ensure brand awareness and convert clients. Some marketing strategies, such as digital paid advertising, can boost numbers quickly.

Healthcare 86

Healthcare ROI Brand Awareness Marketing 86

Adweek

JULY 7, 2022

Marketers typically use the platform as a place to raise brand awareness, but not as a place to drive lower-funnel conversions like web traffic or purchases, known as performance marketing, which has helped competitors Amazon, Meta and.

Brand Awareness 293

Brand Awareness Agency Conversion Marketing 293

Digiday

OCTOBER 4, 2023

Several months ago, BeReal began losing steam with users, marketers and creators. But the young-demo skewing, photo-sharing social media app hopes to sling itself back in the cultural zeitgeist with its first ever global brand marketing campaign. Continue reading this article on digiday.com.

Marketing 97

Marketing Brand Awareness Media 97

Digiday

SEPTEMBER 20, 2023

“The reality is anyone can do an influencer campaign, but it’s really hard to do one that feels really authentic and creates the right [moments] that can create that connectivity and value for a marketer.” Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Brand Awareness 89

Brand Awareness Communications Marketing Media 89

Ad Rants

FEBRUARY 28, 2023

Public relations and marketing used to be like oil and water, two separate entities that didn't mix. There was a set PR team and a set marketing team, and brands needed both to succeed. PR and marketing firms had two sets of goals and thus two separate ways of reaching and achieving said goals.

Marketing 205

Marketing SEO Food Public Relations 205

Digiday

JUNE 5, 2022

Over the last year, direct-to-consumer period care brand Viv has focused marketing efforts on TikTok, using the platform to boost brand awareness and educate consumers about how to use their menstrual cup. Kelly Donohue, digital marketing and design director, Viv. “Viv has a strong presence on TikTok.

Brand Awareness 67

Brand Awareness Conversion Education Affiliates 67

Martech

JULY 22, 2024

To business executives and marketing professionals, everything is numbers. We just got an ROI of 15% on our last marketing campaign.” This applies to everyone on the marketing team and anyone reporting to the C-level executives. The same rules apply to offline marketing efforts. Reading, seeing or hearing numbers is easy.

Marketing 112

Marketing SEO ROI Brand Awareness 112

Martech

JULY 30, 2024

Achieving success, especially when competing against large corporations, hinges on implementing effective marketing strategies that provide a competitive advantage. Transitioning marketing as the business grows As your business expands, your marketing strategies must keep pace. Every startup begins with the goal of growth.

Marketing 86

Marketing Brand Awareness Machine Learning GDPR 86

Exchange Wire

OCTOBER 12, 2023

Ogury, the global leader in personified advertising, announced the nomination of Samir Chabab as vice president of marketing. In his new remit, Chabab will be in charge of elevating Ogury’s local and regional presence by driving brand awareness, recognition, and [.]

Brand Awareness 111

Brand Awareness Marketing Advertising Ad Tech 111

Adweek

AUGUST 2, 2022

Influencer marketing has outgrown its reputation as a brand awareness one-trick pony. Increasingly, brands are looking to influencers to produce user-generated content to enhance the buyer journey and using affiliate links to generate and measure sales.

Affiliates 258

Affiliates Brand Awareness Media Marketing 258

Digiday

MAY 7, 2024

This year’s Digiday Content Marketing Awards successfully leveraged video content and personalization to craft compelling narratives that resonated with audiences. User-generated content and content collaboration also emerged as priorities as brands looked to expand reach and audience engagement.

Brand Awareness 92

Brand Awareness Fashion Marketing Audience 92