Martech

AUGUST 15, 2024

Marketing ROI. Here’s why: Marketing impact can be a double-edged sword. It fuels future sales and shapes brand perception, both undeniably crucial, but notoriously tricky to measure. While ROI provides a common language, the perception of value can differ greatly across functions. Perception is everything.

ROI 117

ROI Finance Brand Awareness Conversion 117

Martech

JULY 16, 2024

Pipeline 360, Integrate’s B2B media business, today launched a purpose-built display advertising platform which will combine with its “write once, publish often” content syndication solution for an integrated “branded demand” offering, where demand generation is wrapped together with building brand awareness.

Display Advertising 99

Display Advertising Advertising Brand Awareness ROI 99

Martech

APRIL 27, 2023

Virtual events are great for education, global outreach and strengthening your brand awareness. Register and attend “Maximize ROI and Lead Gen With This Virtual Events Marketing Formula,” presented by Kaltura. But what they’re especially fantastic at is lead generation.

ROI 113

ROI Brand Awareness Marketing Education 113

MNTN

NOVEMBER 11, 2022

“There will be a move away from brand awareness to activation, performance, measurement and ROI,” said Sir Martin Sorrell , who has experienced multiple recessions in his lifetime—from the economic downturn in the early 1990s through to the global financial crisis in 2008.

Brand Awareness 105

Brand Awareness Advertising Marketing Brand Lift 105

Martech Series

JULY 7, 2022

Beacon Media + Marketing has released a guide on how to measure healthcare marketing ROI. Marketing requires several methods to ensure brand awareness and convert clients. Some marketing strategies, such as digital paid advertising, can boost numbers quickly. Evaluate your marketing agency.

Healthcare 86

Healthcare ROI Brand Awareness Marketing 86

Martech

FEBRUARY 6, 2025

Digital marketers are under pressure to prove the impact of campaigns and show how strategies tie into bigger business goals. LinkedIns report, “The Future of B2B Marketing Measurement,” offers ways B2B marketers can improve their tracking and optimization of results.

Machine Learning 80

Machine Learning Brand Lift Marketing Click Through Rate 80

Martech

MAY 10, 2023

Virtual events are great for education, global outreach and strengthening your brand awareness. Register and attend “Maximize ROI and Lead Gen With This Virtual Events Marketing Formula,” presented by Kaltura. The post Uncover the ultimate strategy to increase ROI and lead gen appeared first on MarTech.

ROI 107

ROI Brand Awareness Education MarTech 107

Ad Rants

FEBRUARY 6, 2024

10 Effective Marketing Tips for Healthcare-based eCommerce Businesses in 2024 Personalized Email Campaigns: Utilize customers data to segment your email list based on demographics, past purchase behaviour, and engagement level. Conduct audience research to understand your target demographic's pain points, interests, and informational needs.

Healthcare 226

Healthcare eCommerce Marketing ROI 226

Martech

FEBRUARY 28, 2024

B2B marketing has become overly focused on measurement and attribution, appearing and claiming to be more science than art. Investors, boards and leadership expect marketing growth to be measurable, predictable and projectable. But the truth is that marketing is not a hard science. Now, marketing needs to show ROI quickly.

Marketing 140

Marketing Brand Awareness Viewability Audience 140

Single Grain

JANUARY 9, 2025

Curious about what account-based marketing is all about? Many businesses notice that generic marketing strategies often fail to achieve KPIs. This is especially true in B2B marketing, which targets key decision-makers. But what is account-based marketing? Leverage technology like CRMs and marketing automation platforms.

Marketing 52

Marketing ROI Brand Awareness Machine Learning 52

Martech

JULY 26, 2024

The proposed Privacy Sandbox, while marketed as a privacy-enhancing tool, likely raises barriers for competitors. This could lead to less competition and more market consolidation in the ad tech industry. “By What a time to work in marketing where no one can decide what will happen tomorrow.”

Cookies 125

Cookies Non-Profit Audience GDPR 125

Martech

NOVEMBER 18, 2024

Project management is more than just a tool to keep your marketing campaigns on track. It’s become a treasure trove of insights that, when used effectively, can help marketing teams anticipate challenges, seize opportunities and optimize resources. Dig deeper: 5 ways to use project management data to increase marketing ROI 2.

ROI 109

ROI Audience Manufacturing Marketing 109

Single Grain

DECEMBER 17, 2024

However, many businesses still rely on one-size-fits-all sales and marketing strategies that may not convert leads the way they should. This is where account-based marketing (ABM) comes in. ABM aims to build relationships with target accounts likelier to engage with your brand.

Marketing 52

Marketing ROI Conversion Rate Brand Awareness 52

illumin

OCTOBER 24, 2024

Effective B2B advertising can increase brand visibility, grow sales volumes, and expand market reach. Building Brand Awareness and Credibility In the B2B sector, trust and credibility are paramount. Meta advertising powers innovation and helps brands increase reach.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Martech

NOVEMBER 29, 2022

Fifty-six percent of media buyers at brands and agencies are investing in metaverse advertising and marketing initiatives or considering it, the IAB reported in their recent 2023 outlook survey. Here are the top reasons why marketers are making this investment: Build brand awareness/recognition (52%). Why we care.

Marketing 114

Marketing Brand Awareness eCommerce ROI 114

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers. How important is personalization in content marketing?

Marketing 135

Marketing SEO ROI Conversion 135

Martech

AUGUST 4, 2022

Despite all the economic turmoil, 74% of B2B marketers expect their budgets to increase in the coming fiscal year, up from 68% last year, according to a new report. However, only 12% expect a large increase compared to 26% last year, according to digital marketing agency Wpromote’s State of B2B Digital Marketing report.

Marketing 120

Marketing Conversion Rate Brand Awareness Display Advertising 120

Single Grain

AUGUST 18, 2023

Finding the right digital marketing agency isn’t easy. But the digital marketing case studies they showcase on their site can offer invaluable insights for businesses looking to hire an agency. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98

ROI Marketing SEO CPA 98

illumin

OCTOBER 24, 2024

Effective B2B advertising can increase brand visibility, grow sales volumes, and expand market reach. Building Brand Awareness and Credibility In the B2B sector, trust and credibility are paramount. Meta advertising powers innovation and helps brands increase reach.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Martech Series

JULY 15, 2022

The reality today is that data is an extremely important component of an overall B2B marketing strategy. It not only allows you to understand the user behavior but also helps to implement tactics to generate more business for the brand. Different brands have different reasons to trust and utilize data. HubSpot Marketing Hub.

Marketing 98

Marketing ROI Brand Awareness Conversion 98

Martech

DECEMBER 6, 2024

The relationship between marketers and generative AI has been complicated from the start. Many marketers have approached AI-generated content with understandable skepticism, questioning its ability to capture the nuanced voice and creativity that great marketing demands. Marketing emails. Brand guidelines.

SEO 125

SEO Audience Education Machine Learning 125

Martech

MAY 3, 2024

It’s a tired cliche that B2B marketing is the “boring” sibling to B2C, but that doesn’t mean it’s not true. Most of the problem is that marketing success is measured by outcomes that have nothing to do with how advertising works. Only about 5% of buyers are in the market at any given moment.

Marketing 127

Marketing Brand Awareness Conversion Advertising 127

Martech

MARCH 11, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer Multi-touch attribution is a marketing strategy that assigns credit to multiple touchpoints or interactions along a customer’s journey that led to a conversion or sale.

Brand Awareness 108

Brand Awareness ROI Click Through Rate Conversion 108

Fuel Lines

APRIL 30, 2019

First-time CMOs are one of the top new business triggers for agency changes, media shifts, and new marketing technology investments, as new hires tend to make changes within 3-12 months following their appointment. This goal has required numerous personnel hires including Jaxie Alt as the brand’s first CMO, effective March.

Agency 196

Agency Brand Awareness MarTech Media 196

Martech

JUNE 28, 2024

Its high trackability in digital media has made it a preferred investment for marketers and CMOs alike, looking to drive direct and measurable impact on the top line. Brands are having a moment. Still, savvy CFOs will demand a business case for the dollars invested in driving your brand.

Brand Lift 124

Brand Lift Marketing Brand Awareness Audience 124

MNTN

MARCH 11, 2025

As a marketer, you know the power of a marketing funnel. But theres a common mistake marketers make that can seriously hurt their overall strategy: only focusing on the bottom of the funnelon sales conversions. The most successful marketing strategies make use of the full funnel. What Is Full-Funnel Marketing?

Marketing 52

Marketing Conversion Conversion Rate Brand Awareness 52

Smarty Ads

OCTOBER 20, 2020

Perhaps every marketer today knows that each target audience persona requires a different strategy and attitude. This way targeted advertising performs well for most business goals, such as increasing ROI or driving brand awareness. In order to make your marketing efforts work it is important to understand.

Advertising 98

Advertising Brand Awareness ROI Audience 98

Single Grain

JANUARY 15, 2020

Channels like social media, email, SEO and PPC play a vital role in bringing in a constant flow of prospects, as the following statistics show: 61% of marketers say generating traffic and leads is their top challenge. 27% of marketers have reported below-average CPLs (cost-per-lead) for both social media and email marketing.

Media 132

Media Marketing SEO ROI 132

Martech

OCTOBER 17, 2023

OK, now picture that warm vibe in the digital marketing scene. We’re swamped with cold ads and meh campaigns from brands that seem to miss the mark. Yet, there’s a light cutting through this online haze: influencer marketing. The evolution of influencer marketing Celebrities were once the golden ticket to product success.

Marketing 120

Marketing Audience Brand Awareness ROI 120

Martech

FEBRUARY 12, 2024

Performance marketing is a crucial tool for growing brands, but over-reliance can backfire as competition intensifies. To build a sustainable business, companies should evolve their strategy by leveraging user data to refine positioning and extend their brand identity across channels.

Marketing 114

Marketing Brand Awareness ROI MarTech 114

Ad Rants

NOVEMBER 6, 2023

As a marketer or business owner, you already know how important it is to catch the attention of potential customers. Remember, the more eyes that land on your billboard, the better the chances of creating brand awareness or enticing potential customers. One way to do that is by using billboards.

Electronics 215

Electronics Audience Brand Awareness Fashion 215

Single Grain

FEBRUARY 14, 2025

There’s a secret to YouTube marketing, and that will result in creating better video content and a stronger strategy. Here’s your YouTube for agencies guide and when YouTube marketing services are a better option. But why is it so difficult for agencies to convert leads on YouTube?

ROI 52

ROI Agency Brand Awareness SEO 52

Single Grain

AUGUST 24, 2023

So understanding how to choose a digital marketing agency is crucial. With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on. Digital marketing agencies promise to navigate these waters on your behalf.

Agency 98

Agency Marketing SEO Brand Awareness 98

Single Grain

SEPTEMBER 13, 2019

This post on video marketing tips, tricks and lots of juicy stats has been updated for 2019. Attention and brand trust are two things that marketers always incorporate in their marketing plans – and video is an efficient way to that happen. They discovered the following: 87% use video in their marketing strategy.

Marketing 112

Marketing SEO Conversion Rate Banner 112

Martech

APRIL 19, 2024

Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Marketers interested in tapping into social have a familiar decision to make regarding tactics.

Media 124

Media Marketing Machine Learning MarTech 124

Spoton Digital Media

OCTOBER 20, 2023

Many businesses pivot or shift when markets get rocky. But in times of change, it’s important to remember not to make impulsive or knee-jerk reactions — especially when it comes to your marketing and advertising. Let’s consider what may happen when you turn down — or turn off — your marketing and advertising. dropped by 13%.

Advertising 90

Advertising Marketing ROI Brand Awareness 90

MNTN

JULY 14, 2023

When asked what is driving them to increase CTV spend, marketers cited several factors: the opportunity to capture declining TV audiences, leverage the benefits of TV with digital capabilities, target precise audiences, and more. The post 65% of CTV Marketers Plan To Increase Spend in 2023 appeared first on MNTN.

Marketing 98

Marketing Brand Awareness ROI Audience 98