MNTN

NOVEMBER 6, 2023

Recently, Severin Nesselhauf joined Metadata for their Demand 2023 event to discuss how B2B brands can harness the power of Connected TV. Let’s take a look at some key points of their conversation: There’s a Better Way To B2B Plenty of — OK, let’s be real, most — B2B marketing teams are running the same plays from the same playbook.

Brand Awareness 52

Brand Awareness Pop-Up Audience Impressions 52

Single Grain

SEPTEMBER 13, 2019

This post on video marketing tips, tricks and lots of juicy stats has been updated for 2019. Including a video within a brief email and delivering content in multimedia formats can help drive response rates, improve information retention, and make your company or offer more memorable”. ~ Andy Zimmerman. 10% said video blogs.

Marketing 112

Marketing SEO Conversion Rate Banner 112

Martech

APRIL 19, 2024

Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Marketers interested in tapping into social have a familiar decision to make regarding tactics.

Media 124

Media Marketing Machine Learning MarTech 124

Brid.tv

JUNE 30, 2023

As a result, the primary focus of online marketing has seen a shift toward digital video advertising. Nowadays, advertisers are willing to invest much more in video ads. However, it’s a rather challenging task to make a video ad that will fully serve its purpose.

Video Ads 52

Video Ads Marketing Native Advertising Audience 52

Brid.tv

JUNE 30, 2023

As a result, the primary focus of online marketing has seen a shift toward digital video advertising. Nowadays, advertisers are willing to invest much more in video ads. However, it’s a rather challenging task to make a video ad that will fully serve its purpose.

Video Ads 52

Video Ads Marketing Native Advertising Audience 52

Digiday

DECEMBER 6, 2022

This week’s Future of TV Briefing looks at how IAB Tech Lab’s recent definition of in-stream video advertising affects the online video advertising marketplace. WTF is the difference between in-stream and out-stream video ads? A negligibly small portion of the [online video] landscape meets this new industry standard.

Video Ads 70

Video Ads Demand Side Platform Impressions Brand Awareness 70

Digiday

NOVEMBER 20, 2022

Direct-to-consumer reproductive brand Natalist is beefing up its media mix and layering in more video advertising than ever before. The company, founded in 2019, is looking to boost brand awareness, get in front of more customers and scale the business after being acquired by Everly Health last October.

Video Ads 67

Video Ads Brand Awareness Audience Entertainment 67

Martech

MAY 18, 2022

Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Clearly, having a video ad strategy is highly beneficial.

Advertising 109

Advertising Video Ads CPM Viewability 109

Single Grain

FEBRUARY 25, 2025

Creative execution : Effective video ads need engaging, persuasive, and visually appealing content. Tracking and attribution : Measuring conversions and tracking performance on YouTube is more complex than with search ads. Still, investing in YouTube ads is worth it. Have a clear and compelling call to action (CTA).

Agency 52

Agency Video Ads Audience Search Advertising 52

AdvertiseMint

DECEMBER 9, 2023

Would you like to know how to create video ads for Facebook? Creating compelling video ads for Facebook is the way to go if you want to make your mark and capture your audience’s attention. This blog post will discuss the easy steps and tips to create a successful Facebook video ad. Know your audience.

Video Ads 52

Video Ads A/B Testing Audience Brand Awareness 52

Single Grain

MAY 9, 2023

With the rise of social media and video-sharing platforms, video marketing has proven to be a valuable tool for businesses to build brand awareness, connect with their target audience and increase sales. Video ads can ensure that your content is shown to more users faster than educational videos.

Video Ads 52

Video Ads Advertising SEO Brand Awareness 52

InMobi

SEPTEMBER 7, 2016

After “Mobile is Eating our World” it’s time for “Video is the new HTML”, and building on these thoughts of Benedict Evans, we at InMobi are proud to introduce the #WinWithVideo series which we kickstarted last week with a webinar (Download: Presentation , Video Recording ) on the mobile video ads.

Video Ads 52

Video Ads Brand Awareness CPA Advertising 52

Digiday

DECEMBER 22, 2022

While video marketing might be most often associated with consumer-facing efforts, B2B brands and marketers are increasingly employing video campaigns to generate leads and build connections with clients. B2B brands are investing in video and seeing where these videos can work on different platforms.”.

Marketing 76

Marketing Advertising Brand Awareness Video Ads 76

Adtelligent

JULY 19, 2022

Search advertising is a process of placing ads on all sorts of search engines such as Google, Yahoo, AOL, Baidu, Duckduckgo, or Bing in response to the relevant inquiry. It is also often called paid search, pay-per-click (PPC), or part of search engine marketing. Paid search ads appear as the top results on search engines.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Spoton Digital Media

AUGUST 21, 2024

With so much money and messaging competing for attention, it leaves brands and markets in a tricky place. It is a good idea to adjust your marketing strategies because of the 2024 election. If advertising in these areas, brands and marketers should be extra aware of the election’s impact on their marketing strategies.

Marketing 92

Marketing Click Through Rate Audience Brand Awareness 92

Single Grain

JULY 29, 2021

Audio advertising is an excellent marketing strategy because it lets you reach prospects who are ready to listen. As an advertising platform, Spotify offers dual benefits: First, it enables you to reach a large audience base via different audio ads. Second, you can run video ads that play unmuted. Let's start!

Video Ads 59

Video Ads Impressions Audience Advertising 59

Digiday

SEPTEMBER 25, 2024

In today’s dynamic media landscape, marketers have more opportunities than ever to engage audiences across a variety of platforms, including streaming TV services, online video and linear TV. consumers spend nearly seven hours a day watching video, including digital video and traditional TV. Research shows that U.S.

Brand Awareness 78

Brand Awareness Video Ads Conversion Audience 78

AdvertiseMint

JANUARY 12, 2025

From promoted posts that naturally appear in a users feed to display ads, which offer prominent placement, there are numerous ways to capture attention. Image ads allow you to present a single image to Reddit users. Video ads allow you to display videos to targeted Reddit users.

ROI 52

ROI Conversion Conversion Rate Brand Awareness 52

Ad Beat

OCTOBER 22, 2024

percent of respondents admitted they always skip in-app video ads if there’s the option to do so after a certain time period, while just 19.7 percent said they don’t skip ads that are relevant to them. That way, even if the viewer skips your ad, they’ll still remember your brand name. Makes sense, right?

Video Ads 59

Video Ads Audience Brand Awareness Impressions 59

Martech Series

JULY 26, 2022

Report Revealed Half of the 90 Million Unique Users Exposed to Video Ads with Commerce Capabilities Engaged with Ads From KERV’s Platform Within a Six Month Period. Last year was really the first time consumers saw shoppable video ads.

Brand Awareness 77

Brand Awareness Food Video Ads Fashion 77

Single Grain

MAY 24, 2023

In this piece, we’ve curated thirty of the most important data points to help you form your social media marketing strategy. If you’re just starting off with digital marketing, it’s very important to realize the approximate usage of social media. YouTube still reigns supreme as the primary ad space for video ads.

Media 98

Media Advertising Video Ads Brand Awareness 98

Digiday

JANUARY 29, 2023

Growing revenue in a down market is always difficult. She pointed to 97% attention paid and 80% ad recall to the ad, with a 38% increase in unaided brand awareness vs control, and the same percent increase on likelihood to interact with the brand within two weeks of seeing the ad. “We’re

Video Ads 69

Video Ads Media Advertising Brand Awareness 69

Single Grain

AUGUST 27, 2020

If you own a business or work as a marketer for any industry with strict regulatory considerations – such as cannabis, which we'll use as our example, alcohol and tobacco – you are painfully aware of the limitations in how these companies can be marketed. Marketing Consultation . No unsolicited internet pop-up ads.

Marketing 94

Marketing Audience Pop-Up Pharmaceuticals 94

Digital Remedy

JUNE 17, 2024

Navigating the complexities of performance marketing channels is complicated enough throughout the rest of the year. Gathering data on evolving holiday shopping consumer behavior to enact strategic multi-channel campaigns using impactful ad formats will allow brands to reach high-propensity holiday audiences effortlessly in 2024.

Marketing 98

Marketing Retail Conversion Conversion Rate 98

Digiday

OCTOBER 5, 2022

As the end of the year approaches and marketing teams look to finalize their 2023 budgets, many are wondering how to ensure their ads are set up for success in the months ahead, appealing to unique audiences whose media consumption habits continue to evolve. Making video ads actionable. Keep branding front and center.

Audience 68

Audience Marketing Video Ads Entertainment 68

Digiday

NOVEMBER 16, 2022

Birdies, a direct-to-consumer shoe brand, is ramping up its brand awareness efforts, investing more than 20% of ad spend for television ads, a first-time investment for the brand, to reach a broader audience. There’s only so much emotion you can communicate through a search ad or social carousel.”.

Brand Awareness 78

Brand Awareness Video Ads Communications Media 78

Martech

APRIL 12, 2023

With marketers looking for ad channels that they can consider both reliable and effective, this is where connected TV can enter the scene and support an already successful search strategy. CaaS offers regular video refreshes, which deliver better results over time. Why is this important?

Conversion Rate 107

Conversion Rate Brand Awareness SEO Conversion 107

Digital Turbine

MAY 25, 2023

Community Marketing Not everyone has the skills to be a DJ. With a limited, niche market, Beat Maker Pro will never have the brand power of Amazon Music or Spotify. But by building buzz (and beats) within their community of DJs, Beat Maker Pro was able to elevate their brand awareness and convert users quickly.

Brand Awareness 98

Brand Awareness Impressions Video Ads Marketing 98

Single Grain

AUGUST 13, 2019

: In fact, from 2015 to 2018, Amazon rapidly outpaced Google as the #1 search destination for products and now owns 54% of all product searches and over 80% of all e-commerce market share. Then marketers can set a daily budget that works for the length of that campaign. Video Ads Cost. Get A Free Consultation.

Video Ads 110

Video Ads Conversion CPC Banner 110

Digital Remedy

OCTOBER 2, 2023

The age-old maxim of “think globally, act locally” isn’t just embraced by marketers for local mom-and-pop businesses. Today, massive multi-location brands and franchises are taking a local-first approach to their performance marketing strategies, helping them better resonate with their target audience.

Agency 105

Agency Retargeting Real Estate Brand Awareness 105

AdvertiseMint

FEBRUARY 2, 2025

Unlike static or video ads, AR invites users to actively engage, creating stronger, more memorable impressions. This active participation translates into measurable outcomes like increased ad and brand awareness, as well as positive brand association.

Marketing 52

Marketing Impressions Brand Awareness Video Ads 52

Martech

MAY 21, 2024

For years, marketers have chased delivering “the right message to the right audience at the right time and on the right channel.” Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this kind of brand interaction more than a cliché. What is hyper-precision targeting?

Audience 111

Audience Conversion Rate Machine Learning Brand Lift 111

Single Grain

OCTOBER 25, 2022

With the explosion of social media, user-generated content has quickly become an integral part of influencer marketing. In this article, we will discuss 7 reasons why UGC must be part of your content marketing campaigns, with examples of how brands have done it themselves. Get My Free Content Marketing Plan .

Marketing 94

Marketing Audience Media Retail 94

Basis

AUGUST 30, 2022

And while TV’s gotten complicated for everyone, the impact on marketers has been even more pronounced. Even still, CTV ad spend has skyrocketed recently, thanks to the powerful brand awareness, leads, and sales the format offers. Ad spend on the channel is projected to hit $29.5 of total digital media ad spend.

Advertising 93

Advertising Viewability Brand Awareness A/B Testing 93

MNTN

MARCH 7, 2025

It makes sense, then, that techniques have evolved to make marketing as targeted and effective as possible. Breaking down the steps of your marketing and sales efforts can help you evaluate whether your campaign is achieving the results you’re looking for. There are benefits to both funnel types.

Conversion Rate 52

Conversion Rate Conversion Audience Marketing 52

Ad Wisey

OCTOBER 16, 2023

Just in time for the holidays, we are happy to present the Promo campaign – a short-term advertising campaign that tells all of your current and potential customers about the limited-time offers in your store and drives 2x-3x ROAS compared to all the regular ads you run.

Retargeting 105

Retargeting Brand Awareness Video Ads Advertising 105

Ad Wisey

MAY 13, 2022

Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more. 33% of marketers turn to paid advertising to boost their brand awareness. Facebook Ads Manager.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98