Martech

JANUARY 14, 2025

While mass marketing has its benefits, not every brand is for everyone. Brand awareness is a vital component of the marketing funnel, but it can be the most significant drain on your budget. Your ad dollars are better spent raising brand awareness in more targeted ways. Processing.

Marketing 116

Marketing Brand Awareness ROI Conversion 116

Martech

AUGUST 15, 2024

Within marketing, there should be more focus on brand awareness versus driving immediate conversions. Take our brief 2024 MarTech Replacement Survey The post Measuring marketing’s impact: From metrics to growth appeared first on MarTech. Email: Business email address Sign me up! Processing.

ROI 117

ROI Finance Brand Awareness Conversion 117

Martech

JULY 30, 2024

Initially, most startups concentrate on building brand awareness in local markets and attracting early adopters with limited budgets. Platforms such as Facebook, Instagram, LinkedIn and X offer valuable opportunities to engage with audiences, build brand awareness and foster customer loyalty. Processing.

Marketing 110

Marketing Brand Awareness Machine Learning GDPR 110

Martech

AUGUST 14, 2024

Engagement: Messages are sent frequently to build brand awareness. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! The post Email marketers sharpen deliverability tactics at MailCon appeared first on MarTech. Onboarding: New customers receive a welcome message about the company.

Marketing 117

Marketing Machine Learning Brand Awareness MarTech 117

Martech Series

SEPTEMBER 6, 2022

GumGum , a contextual-first global digital advertising platform, has announced that multinational software company, SAP , has become the first brand in EMEA to leverage both GumGum’s high impact desktop skin advertising unit, and its cookieless contextual targeting solution, Verity TM , to significantly boost brand awareness.

Brand Awareness 86

Brand Awareness Audience MarTech Cookies 86

Martech

SEPTEMBER 17, 2024

Improved brand awareness. Dig deeper: Unifying projects and products: The power of program management in martech 4. The post 5 ways to use project management data to increase marketing ROI appeared first on MarTech. Increased conversion rates. Targeted return on campaign spend. Processing.

ROI 112

ROI Marketing Conversion Rate Brand Awareness 112

Martech

JULY 22, 2024

Can they quantify that they increased brand awareness? Maybe yes, but did the increase in brand awareness result in more sales? The post How to put marketing data into meaningful context appeared first on MarTech. Do they quantify the success of their efforts? Typically not. Processing.

Marketing 117

Marketing SEO ROI Brand Awareness 117

Martech Series

DECEMBER 19, 2022

Welcome to this MarTech Series chat, Liz, tell us about yourself and your role at Reputation as its new CMO…. Our department is responsible for driving broader brand awareness and advancing the organization’s mission of managing consumer feedback from acquisition to loyalty.

MarTech 99

MarTech Brand Awareness Communications Finance 99

Martech

NOVEMBER 13, 2024

As Rudman pointed out, CEOs actively search for marketing leaders who can transcend traditional boundaries, translating brand awareness, demand generation and growth strategies into tangible financial results. The post How marketing leaders can transform marketing from a support function to a growth driver appeared first on MarTech.

Marketing 129

Marketing CPL CPA Finance 129

Martech

MAY 15, 2024

” This famous fairy tale starring Goldilocks searching for the perfect bowl of porridge is remarkably similar to assembling the perfect martech stack for your organization. With more than 14,000 martech options available to industry professionals, it’s not surprising marketing leaders are struggling with the Goldilocks principle.

MarTech 110

MarTech ROI Machine Learning Banner 110

Martech

DECEMBER 11, 2023

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Get MarTech! Here’s something somebody asked me! In your inbox.

MarTech 115

MarTech Marketing Conversion Rate Brand Awareness 115

Martech

JANUARY 18, 2024

Here are this week’s AI-powered martech releases: Generaitiv creates AI image generator bots customized for digital communities. The bots generate and share unique images based on simple text prompts, increasing online engagement and brand awareness. Get MarTech! The post AI-powered martech releases and news: Jan.

MarTech 109

MarTech Retail Brand Awareness Affiliates 109

Martech Series

OCTOBER 14, 2022

Marketing Technology News: MarTech Interview with Zohar Gilad, Co-Founder and CEO at Fast Simon. Products are made in a factory but brands are created in the mind. One of the greatest methods to encourage customer engagement with your business is by building a strong brand.

Brand Awareness 87

Brand Awareness Marketing Communications Retail 87

Martech

OCTOBER 29, 2024

This analysis refines messaging by measuring emotional responses, recall, and brand awareness, ensuring the creative contributes to overall campaign success. To stay competitive, brands must move beyond resistance and invest in AI tools that unlock deeper insights, provide actionable recommendations, and streamline processes.

Audience 112

Audience Brand Awareness Marketing Conversion 112

Martech

AUGUST 7, 2024

For example, a lack of clear objectives manifests as a general aim to “increase brand awareness” without specifying what that looks like or how it will be measured. The post Mastering data-driven decision-making in the strategy phase appeared first on MarTech. Processing.

Brand Awareness 121

Brand Awareness Marketing Media Audience 121

Martech

DECEMBER 9, 2024

Brand awareness and sales trends are important and provide useful KPI numbers, but they reflect the entire campaign. The post How AI can revolutionize creative impact measurement appeared first on MarTech. When measuring the impact of creatives, marketers typically rely on circumstantial evidence. Processing.

A/B Testing 118

A/B Testing Brand Awareness Communications Marketing 118

Martech

MARCH 7, 2023

Hopefully, I’m not the only martech or marketing operations (MOps) practitioner who sometimes feels disconnected from our companies’ products. Wyndham manages the overall portfolio of brands, provides guidance and support to franchisors, builds overall brand awareness and offers other services. Get MarTech!

MarTech 101

MarTech A/B Testing Finance Brand Awareness 101

Martech

JANUARY 20, 2025

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here. Heres something somebody asked me!

Marketing 106

Marketing Audience MarTech Brand Awareness 106

Martech

MARCH 11, 2024

Martech has exploded in recent years, with over 11,000 solutions available to help marketers automate and optimize operations. However, much of this martech stack is designed to convert prospects into leads and track them through the marketing funnel. Brand association. Brand affinity. Get MarTech! In your inbox.

MarTech 105

MarTech Conversion Cookies Brand Awareness 105

Martech

AUGUST 31, 2023

The ongoing strike by writers and actors against Hollywood studios isn’t a top issue in the martech community. But, could martech solve it? Chris Kelly, CEO of Upwave, an analytics platform for brand advertising, thinks it’s possible. Did you get an incremental change in some brand awareness?

MarTech 111

MarTech Agency Banner Brand Awareness 111

Martech

AUGUST 29, 2024

Conferences can drain your budget, but with the right strategy, you can turn every event into a profitable trip — be it The MarTech Conference or INBOUND. Identify your goals before attending the conference, such as capturing leads or increasing brand awareness. Email: Business email address Sign me up! Processing.

ROI 119

ROI Conversion Brand Awareness MarTech 119

Martech

DECEMBER 3, 2024

It originally focused on high-reach channels such as network television, print and radio to assess brand impact and audience reach. Valued for being reliable and easy to measure, these legacy channels were key drivers for brand awareness and conversions. However, the modern consumer journey is now more complex and fragmented.

Media 121

Media Impressions Audience Conversion 121

Basis

AUGUST 14, 2023

Even in the face of persistent inflation and economic uncertainty , businesses are prioritizing their martech and adtech stack(s). If you want to accomplish more with less budget, investing in martech and adtech can help you accomplish just that.

MarTech 98

MarTech Pop-Up Brand Awareness Fashion 98

Fuel Lines

APRIL 30, 2019

Agency and martech readers are encouraged to pursue work, particularly those with heavy PR capabilities since Stryve’s main goal is to increase brand awareness. When pitching, focus on differentiating the brand from competitors such as Kalahari Bitlong, Brooklyn Bitlong and Bull & Cleaver.

Agency 196

Agency Brand Awareness MarTech Media 196

Martech

DECEMBER 18, 2024

Those that do are likely to achieve better brand awareness and recall. Financial alignment Gen Z tends to spend the most on food, drink and entertainment , but brands outside those categories can still reach them. The post How Gen Z values are changing marketing appeared first on MarTech. Processing.

Marketing 103

Marketing Entertainment Manufacturing Brand Awareness 103

Martech

APRIL 27, 2023

Virtual events are great for education, global outreach and strengthening your brand awareness. Click here to view more MarTech webinars. The post Discover the ultimate marketing strategy for increased ROI and lead generation appeared first on MarTech. But what they’re especially fantastic at is lead generation.

ROI 113

ROI Brand Awareness Marketing Education 113

Martech

MARCH 5, 2025

Dig deeper: How to build trust and loyalty in retail with reception marketing Moving beyond revenue-focused KPIs If retail is a brand ambassador, businesses must consider how they measure success. Stores are as much about driving brand awareness, loyalty and advocacy as they are about sales.

eCommerce 79

eCommerce Retail Brand Awareness Food 79

Martech

MARCH 26, 2025

A campaign with survey-based content drives brand awareness, community engagement and even pipeline all year. Dig deeper: 3 tips to maximize your ROI at events The post How the event-first approach to marketing can maximize research ROI appeared first on MarTech.

ROI 112

ROI Marketing Conversion Brand Awareness 112

Martech

FEBRUARY 28, 2024

This process of gathering leads at the top and moving them to the bottom is mechanical and ignores how brand awareness develops into active demand. The stages are as follows: Brand recognition. Brand understanding. Dig deeper: From efficiency to efficacy: 2024’s B2B marketing revolution Get MarTech! In your inbox.

Marketing 139

Marketing Brand Awareness Viewability Audience 139

Martech Series

JANUARY 5, 2023

The partnership is focused at extending the both companies active Web3 communities via increased brand awareness, engagement and vertical data intelligence using Plato’s content distribution and syndication network. Marketing Technology News: MarTech Interview with Rachel Dillon, EVP Sales and Marketing at Strategus.

Brand Awareness 99

Brand Awareness SEO Entertainment MarTech 99

Martech

OCTOBER 1, 2021

said Megan Sangha, Senior Product Marketing Manager for workflow management company Wrike, in her talk at our recent MarTech conference. The psychology of brand awareness. The first psychological insight to put into practice is brand awareness amid all this digital noise and clutter.

Brand Awareness 132

Brand Awareness Pop-Up MarTech Communications 132

Martech

MAY 10, 2023

Virtual events are great for education, global outreach and strengthening your brand awareness. Click here to view more MarTech webinars. The post Uncover the ultimate strategy to increase ROI and lead gen appeared first on MarTech. But what they’re especially fantastic at is lead generation.

ROI 106

ROI Brand Awareness Education MarTech 106

Martech

JULY 26, 2024

It’s about building trust, brand awareness, and thinking outside the box. But: More people are data and privacy aware and I hope more PPC specialists have started thinking beyond Google Ads, treating it as the part of a whole strategy that it is. We shouldn’t expect data to be handed to us on a silver platter. So not all bad.”

Cookies 124

Cookies Non-Profit Audience GDPR 124

Martech

JANUARY 21, 2022

“Marketers are expected to deliver campaigns that cultivate rich customer experience and drive brand awareness, all within a quick turnaround time,” said Megan Sangha, Senior Product Marketing Manager at Wrike, in her presentation at our MarTech conference. The large circle is exposure or brand awareness,” she said.

Marketing 139

Marketing Brand Awareness Pop-Up Communications 139

Martech

NOVEMBER 29, 2022

Those surveyed said they were investing in a metaverse presence to boost brand awareness and perception, and to reach customers where they are. Here are the top reasons why marketers are making this investment: Build brand awareness/recognition (52%). Boost brand perception (46%). Get MarTech! Why we care.

Marketing 113

Marketing Brand Awareness eCommerce ROI 113

Martech

MARCH 11, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. I’m a brand manager for a new organic juice brand. Get MarTech!

Brand Awareness 108

Brand Awareness ROI Click Through Rate Conversion 108

Martech

SEPTEMBER 21, 2021

And for good reason; BIMI offers capabilities that provide higher levels of customer trust and engagement with brands. BIMI is a brand-supported logo within supporting email clients,” said Danielle Gallant, Email Strategist at Validity, speaking at MarTech. Recent data reinforces the importance of brand recognition.

MarTech 125

MarTech Brand Awareness Conversion Marketing 125