Martech

FEBRUARY 7, 2025

Choosing the right paid media channels is key to B2B advertising success. Dig deeper: 2025 predictions for top B2B paid media channels 2. With lower costs and LinkedIns robust targeting, Microsoft Search can be a powerful addition to a B2B paid media strategy. Email: Business email address Sign me up! Processing.

Advertising 78

Advertising Media Conversion Audience 78

Martech

AUGUST 7, 2024

For instance, a marketer might advocate for a specific social media strategy because it worked well for a colleague’s retail startup, disregarding the significant differences in target audience and market conditions to their enterprise brand. But what does the data tell you about the best sources for traffic or leads? Processing.

Brand Awareness 120

Brand Awareness Marketing Media Audience 120

Martech

NOVEMBER 13, 2024

Fran Cassidy, founder of Cassidy Media, discussed the findings of a recent study conducted by the Institute of Practitioners in Advertising (IPA). to understand their perspectives on the importance of brand and marketing investments in assessing organizational performance. and the U.S. Email: Business email address Sign me up!

Marketing 128

Marketing CPL CPA Finance 128

Martech

SEPTEMBER 25, 2024

While enterprise users are becoming a bigger focus, individual users and small teams remain a priority,” Canva’s executive creative director Cat van der Werff told MarTech. She added: “I’m in Canva every single day, whether it’s to make an ad, a logo, a flyer or a social media post,” said Hornstein. “I Processing.

Brand Awareness 108

Brand Awareness MarTech Video Ads Communications 108

Martech

OCTOBER 29, 2024

Marketers relied on traditional tools like brand tracking, trend analysis on sales/revenue, campaign performance metrics, media mix modeling, attribution modeling and incrementality testing for decades. The post Your audience isn’t who you think — AI knows better appeared first on MarTech. You can download it here.

Audience 111

Audience Brand Awareness Marketing Conversion 111

Martech Series

SEPTEMBER 6, 2022

GumGum , a contextual-first global digital advertising platform, has announced that multinational software company, SAP , has become the first brand in EMEA to leverage both GumGum’s high impact desktop skin advertising unit, and its cookieless contextual targeting solution, Verity TM , to significantly boost brand awareness.

Brand Awareness 86

Brand Awareness Audience MarTech Cookies 86

Martech

APRIL 3, 2025

While brand awareness is the essential first step for users on their path to purchase, considering top-of-funnel behavior as conversions is a flawed practice. Users may click on the ad, visit the website or like a social media post, but that doesn’t mean they’ll become paying customers.

Conversion 95

Conversion ROI Brand Awareness Click Through Rate 95

Martech

JANUARY 20, 2025

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Social media platforms (Facebook, Instagram, Twitter): To share posts, images, and videos.

Marketing 105

Marketing Audience MarTech Brand Awareness 105

Martech Series

DECEMBER 19, 2022

Welcome to this MarTech Series chat, Liz, tell us about yourself and your role at Reputation as its new CMO…. Our department is responsible for driving broader brand awareness and advancing the organization’s mission of managing consumer feedback from acquisition to loyalty.

MarTech 99

MarTech Brand Awareness Communications Finance 99

Martech

MAY 3, 2022

Social media is still one of the most powerful marketing channels. Social platforms enable word-of-mouth, brand authenticity, brand trust, community and more. All of this comes with a degree of brand risk because it is very easy to stumble given the speed with which information travels on social media.

Media 144

Media Marketing Brand Awareness Audience 144

Martech

DECEMBER 9, 2024

Brand awareness and sales trends are important and provide useful KPI numbers, but they reflect the entire campaign. Three-quarters of those in the Plus Company survey say that still rely on methods like lift studies, media mix and attribution modeling, and incrementality testings. Is it the copy, the images, the audio?

A/B Testing 117

A/B Testing Brand Awareness Communications Marketing 117

Martech Series

OCTOBER 14, 2022

For example, to stay ahead of the curve, Tesco started its bold Christmas social media campaign in July. Consumers heavily rely on email, social media and eCommerce for convenience. Marketing Technology News: MarTech Interview with Zohar Gilad, Co-Founder and CEO at Fast Simon. People Buy From People.

Brand Awareness 87

Brand Awareness Marketing Communications Retail 87

Martech

DECEMBER 11, 2023

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. How can technology be used to improve the effectiveness of social media marketing?

MarTech 114

MarTech Marketing Conversion Rate Brand Awareness 114

Martech

MAY 15, 2024

” This famous fairy tale starring Goldilocks searching for the perfect bowl of porridge is remarkably similar to assembling the perfect martech stack for your organization. With more than 14,000 martech options available to industry professionals, it’s not surprising marketing leaders are struggling with the Goldilocks principle.

MarTech 109

MarTech ROI Machine Learning Banner 109

Martech

AUGUST 29, 2024

Conferences can drain your budget, but with the right strategy, you can turn every event into a profitable trip — be it The MarTech Conference or INBOUND. Identify your goals before attending the conference, such as capturing leads or increasing brand awareness. Email: Business email address Sign me up! Processing.

ROI 119

ROI Conversion Brand Awareness MarTech 119

Fuel Lines

APRIL 30, 2019

First-time CMOs are one of the top new business triggers for agency changes, media shifts, and new marketing technology investments, as new hires tend to make changes within 3-12 months following their appointment. Digital, media and creative opps may be available as well. Under new leadership, media spend is expected to rise as well.

Agency 196

Agency Brand Awareness MarTech Media 196

Martech

APRIL 19, 2024

Even with new channels and new tactics entering the fray on a regular basis, the debate around how to do lead gen rages on, including on social media channels. And social media is a good place to start if you’re looking for consumers who are thinking about researching and buying products. Meta saw 16.6% There were more than 1.1

Media 122

Media Marketing Machine Learning MarTech 122

Martech

DECEMBER 18, 2024

Gen Z relies heavily on social media platforms like Instagram, YouTube and TikTok for research and shopping. Key takeaway: 62% of Gen Z buyers prefer sustainable brands and 73% will pay more for sustainable products. Community over competition Gen Z views brands as community facilitators. Animal welfare. Mental health.

Marketing 103

Marketing Entertainment Manufacturing Brand Awareness 103

Martech Series

JULY 7, 2022

Beacon Media + Marketing has released a guide on how to measure healthcare marketing ROI. Marketing requires several methods to ensure brand awareness and convert clients. Marketing Technology News: Countable Launches Enterprise ESG Portal to Bring Brand Impact to Life. Comparing the marketing efficiency to competitors.

Healthcare 86

Healthcare ROI Brand Awareness Marketing 86

Martech

AUGUST 31, 2023

The ongoing strike by writers and actors against Hollywood studios isn’t a top issue in the martech community. But, could martech solve it? Chris Kelly, CEO of Upwave, an analytics platform for brand advertising, thinks it’s possible. Did you get an incremental change in some brand awareness?

MarTech 110

MarTech Agency Banner Brand Awareness 110

Martech

JULY 26, 2024

Sophie Fell , director of paid media, Two Trees PPC, said this is good news for advertisers because so many still don’t have a decent grasp on their first party data and this was proving to be a big hurdle for them to overcome. It’s about building trust, brand awareness, and thinking outside the box. So not all bad.”

Cookies 123

Cookies Non-Profit Audience GDPR 123

Martech

MARCH 26, 2025

A campaign with survey-based content drives brand awareness, community engagement and even pipeline all year. Run social media campaigns featuring qualitative survey responses. Share findings with industry media. An event-first approach to marketing can spark a year’s worth of content people want.

ROI 112

ROI Marketing Conversion Brand Awareness 112

Martech Series

FEBRUARY 6, 2023

Oktopost , the leading social media management solution for B2B companies, has announced its integration with TikTok as a fully supported network in its platform. Oktopost is now a part of the TikTok Marketing Partner Program, enabling marketers to leverage the power of TikTok to drive brand awareness and affinity.

Media 91

Media Brand Awareness MarTech Conversion 91

Basis

AUGUST 14, 2023

Even in the face of persistent inflation and economic uncertainty , businesses are prioritizing their martech and adtech stack(s). If you want to accomplish more with less budget, investing in martech and adtech can help you accomplish just that. The second area is data management. The third area is project management.

MarTech 98

MarTech Pop-Up Brand Awareness Fashion 98

Martech Series

JANUARY 5, 2023

The partnership is focused at extending the both companies active Web3 communities via increased brand awareness, engagement and vertical data intelligence using Plato’s content distribution and syndication network. Marketing Technology News: MarTech Interview with Rachel Dillon, EVP Sales and Marketing at Strategus.

Brand Awareness 99

Brand Awareness SEO Entertainment MarTech 99

Martech

DECEMBER 6, 2024

Developing effective social media content. Guidelines for maintaining brand voice. Upload approximately ten content pieces that demonstrate your brand voice and style. Social media content. Brand guidelines. Here are some examples of the kind of social media posts I like. Creating engaging imagery.

SEO 123

SEO Audience Education Machine Learning 123

Martech

OCTOBER 1, 2021

said Megan Sangha, Senior Product Marketing Manager for workflow management company Wrike, in her talk at our recent MarTech conference. The psychology of brand awareness. The first psychological insight to put into practice is brand awareness amid all this digital noise and clutter.

Brand Awareness 131

Brand Awareness Pop-Up MarTech Communications 131

Martech

FEBRUARY 6, 2025

Moving beyond media metrics: Vivek Khandelwal from ServiceNow, said, “You can talk about click-through rate, cost per click and cost per impression all day long, but what eventually matters to the business are the revenue metrics.” Dig deeper: What do C-level execs think of their GTM strategies? The full report can be found here.

Machine Learning 81

Machine Learning Brand Lift Marketing Click Through Rate 81

Martech Series

JUNE 23, 2022

Larger Audience – Not many other kinds of media channels allow you to reach as many people with a single commercial as television advertising can. However, because consumers usually trust television more than other media, the investment is usually always justified. Advantages Of TV Advertising.

Advertising 99

Advertising Media Marketing Audience 99

Martech

APRIL 9, 2024

Social media management company Hootsuite announced it will acquire Talkwalker, an AI-powered social analytics platform. The combined offering includes: Building brand awareness by discovering and responding to trends across social media. Social media performance. Why we care. In your inbox.

Brand Awareness 112

Brand Awareness MarTech Media Audience 112

Martech Series

OCTOBER 7, 2022

StackAdapt, the leading self-serve programmatic advertising platform, announced the offering of a new digital out-of-home (DOOH) channel at a global level through their partnership with Vistar Media, the leading global provider of software for DOOH. Private marketplace capabilities with priority access to high-demand inventory.

Media 92

Media Advertising Brand Awareness Entertainment 92

Martech

MARCH 5, 2025

Stores are as much about driving brand awareness, loyalty and advocacy as they are about sales. How many people visit, participate in in-store experiences, share their visits on social media and return after their first visit? Thats why CMOs must rethink what success looks like for physical stores.

eCommerce 77

eCommerce Retail Brand Awareness Food 77

Martech

NOVEMBER 29, 2022

Fifty-six percent of media buyers at brands and agencies are investing in metaverse advertising and marketing initiatives or considering it, the IAB reported in their recent 2023 outlook survey. Here are the top reasons why marketers are making this investment: Build brand awareness/recognition (52%). Get MarTech!

Marketing 112

Marketing Brand Awareness eCommerce ROI 112

Martech

MARCH 11, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. I’m a brand manager for a new organic juice brand. Understood?

Brand Awareness 107

Brand Awareness ROI Click Through Rate Conversion 107

Martech

JANUARY 21, 2022

“Marketers are expected to deliver campaigns that cultivate rich customer experience and drive brand awareness, all within a quick turnaround time,” said Megan Sangha, Senior Product Marketing Manager at Wrike, in her presentation at our MarTech conference. The large circle is exposure or brand awareness,” she said.

Marketing 139

Marketing Brand Awareness Pop-Up Communications 139

Fuel Lines

FEBRUARY 21, 2019

Keep in mind that emerging companies typically look for outside PR work in order to build brand awareness before reviewing creative/media agencies. A new media AOR appointment can be followed by a creative hire, a PR hire, digital appointment and more. Lime will have to compete with others like Lyft, Spin, Bird and Uber.

Agency 203

Agency Brand Awareness ROI Media 203

Martech Series

OCTOBER 21, 2022

Brand Awareness: Undoubtedly, content syndication helps to generate massive brand awareness. Brand Credibility: Well, new backlinks, content on authoritative websites, social media mentions will take your brand credibility to new heights. Optimizing content for social media.

Brand Awareness 106

Brand Awareness Marketing Audience SEO 106