Brand Awareness MarTech Pop-Up 
Basis
AUGUST 14, 2023
Even in the face of persistent inflation and economic uncertainty , businesses are prioritizing their martech and adtech stack(s). If you want to accomplish more with less budget, investing in martech and adtech can help you accomplish just that. The second area is data management. The third area is project management.
Martech
OCTOBER 1, 2021
said Megan Sangha, Senior Product Marketing Manager for workflow management company Wrike, in her talk at our recent MarTech conference. The psychology of brand awareness. The first psychological insight to put into practice is brand awareness amid all this digital noise and clutter. Category heuristics.
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Martech
JANUARY 21, 2022
“Marketers are expected to deliver campaigns that cultivate rich customer experience and drive brand awareness, all within a quick turnaround time,” said Megan Sangha, Senior Product Marketing Manager at Wrike, in her presentation at our MarTech conference. The large circle is exposure or brand awareness,” she said.
Martech
OCTOBER 4, 2021
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and how many more independent CDPs will be gobbled up?
Martech
FEBRUARY 9, 2023
Super Bowl LVII kicks off this Sunday, and brands are finding new ways to gain exposure and drive up sales through digital channels like CTV. Brands advertising around the game this year are adapting to changes in media consumption and shopping with new digital partnerships and campaign strategies.
Martech
MARCH 23, 2022
This week Acura opened a virtual showroom on the 3D platform Decentraland to promote the 2023 Acura Integra and raise brand awareness among new customers using a multi-tiered NFT strategy. According to Acura, the goal for their metaverse presence is brand awareness. Who’s showing up to the showroom? Image: Acura.
Martech
SEPTEMBER 22, 2021
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, is the NFT the next CDP? Read more here.
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