Martech

MAY 17, 2024

You’ve got a solid business plan and secured funding, and you are eager to introduce your brand to the media. When discussing public relations with startups, the misconception that PR only involves press releases frequently surfaces. The post Why startups need more than just press releases appeared first on MarTech.

Communications 116

Communications Public Relations Media Brand Awareness 116

Martech

MARCH 23, 2022

There’s no way to measure branding, the impact of public relations or any more complex forms of measurement.” Everything in marketing is measurable , from top to bottom, from brand to customer satisfaction to purchases — you can measure 100% of marketing. It’s intangible.

Marketing 109

Marketing Machine Learning Public Relations Brand Awareness 109

Martech Series

OCTOBER 10, 2022

Most recently, as the VP of Marketing at SOC Prime, he oversaw all aspects of their global marketing efforts including product marketing, global brand development, content creation, and demand generation. Marketing Technology News: MarTech Interview with Alexa Kilroy, Head of Brand at Triple Whale.

Marketing 90

Marketing Public Relations MarTech Brand Awareness 90

Martech Series

DECEMBER 26, 2022

Senior B2B marketers report that public relations (PR) contributes to or is responsible for 74% of all new business opportunities, according to an independent study – “ B2B PR for Growth ” – commissioned by Champion Communications. Generating brand awareness (54%). Nurturing sales conversations (54%).

Public Relations 97

Public Relations Communications Brand Awareness Fashion 97

Martech Series

JANUARY 17, 2023

Marketing Technology News: MarTech Interview with Anand Akela, CMO at Acalvio Technologies. To make this as concrete as possible, let’s dive into use cases that demonstrate how consumer closeness can be a major growth driver for brands. Public relations and communications. That’s much easier said than done.

Pharmaceuticals 84

Pharmaceuticals Public Relations Communications Conversion 84