Brand Awareness, MarTech and Retargeting

Why full-funnel marketing is key to profitability

Martech

JANUARY 14, 2025

While mass marketing has its benefits, not every brand is for everyone. Brand awareness is a vital component of the marketing funnel, but it can be the most significant drain on your budget. Your ad dollars are better spent raising brand awareness in more targeted ways. Processing.

Marketing

Marketing Brand Awareness ROI Conversion

6 B2B paid media platforms where you can advertise effectively

Martech

FEBRUARY 7, 2025

Beyond brand awareness, LinkedIn is highly effective for lead generation and conversions: Lead generation ads : Capture contact information directly in the feed. LinkedIn pixel : Track website interactions to retarget engaged users. Email: Business email address Sign me up! Processing.

Advertising

Advertising Media Conversion Audience

Breaking Down The Basics of Display Advertising

Martech Series

JULY 22, 2022

Display ads are one of the most reliable ways to create brand awareness. While the major types of display ads include responsive ads, retargeting ads, social ads, and native ads, there are many other kinds of display targeting like contextual targeting or topic targeting that can be used to bring in the attention of target viewers.

Display Advertising

Display Advertising Retargeting Advertising Machine Learning

LinkedIn introduces CTV ads for B2B campaigns

Martech

APRIL 4, 2024

“LinkedIn CTV, including LinkedIn Premiere in partnership with NBCUniversal, builds on our suite of video solutions that help our customers reach their key audiences across our community of 1 billion members,” a LinkedIn representative told MarTech. Get MarTech! and Canada found on LinkedIn. In your inbox.

Brand Lift

Brand Lift Conversion Rate Retargeting Video Ads

Startups and Their Marketing Strategies: Lessons from Leading Brands

Martech Series

SEPTEMBER 16, 2022

Marketing Technology News: MarTech Interview with Etai Beck, CEO at Folloze. The startup is all about mobile retargeting, which means it helps brands track and analyze consumer behavior on different platforms and devices. Let us now walk you through some of the top startups that have blossomed in recent years.

Marketing

Marketing Brand Awareness Retargeting Audience

How Michelob ULTRA, PepsiCo and Rakuten are approaching the Super Bowl this year

Martech

FEBRUARY 9, 2023

Dig deeper: How Roku boosts advertiser experience Digital shoppers courted by Rakuten Since a lot of digital shoppers will be watching the Super Bowl, ecommerce brand Rakuten is taking the opportunity to boost brand awareness with a nostalgic campaign featuring 90s star Alicia Silverstone. Get MarTech! In your inbox.

Brand Awareness

Brand Awareness Pop-Up Retargeting Affiliates

How to measure the impact of brand marketing

Martech

JUNE 28, 2024

Quantifying impact across the funnel: The goal is to validate the direct impact of brand investments and understand their influence on other marketing channels. For example, a successful brand campaign might increase brand awareness and improve the efficiency of performance marketing tactics like brand search or social retargeting.

Brand Lift

Brand Lift Marketing Brand Awareness Audience

How marketers can harness the strengths of traditional and streaming TV

Martech

JUNE 27, 2024

Linear TV continues to offer unparalleled reach and effectiveness in building brand awareness and legitimacy among a broad audience. TV is an effective top-of-funnel strategy for building awareness and generating interest, while digital tactics excel at retargeting and converting leads.

Marketing

Marketing Audience Retargeting Brand Awareness

Pepsi, McDonald’s and the latest in digital out-of-home

Martech

OCTOBER 13, 2023

Marketers are using programmatic DOOH in combination with video, mobile retargeting and other digital channels to drive awareness and product consideration. When customers are out in the world and see out-of-home displays, awareness grows and they take actions like checking out a website on their phones. Get MarTech!

Demand Side Platform

Demand Side Platform Retail Media Retargeting

Why we care about adtech: The complete guide

Martech

MARCH 15, 2022

In other words, adtech is for media buys, and martech is for customer personalization. But consumers don’t distinguish between adtech and martech. Most users interact with brands across multiple touchpoints and prefer to receive a seamless, coherent brand message across all platforms. The challenges of adtech.

First-Party Cookies

First-Party Cookies Cookies Impressions Ad Exchange

How to Build a Dynamic Creative Optimization (DCO) Tool

Clearcode

JANUARY 22, 2023

DCO is a tool that will help with both upper-funnel campaigns, such as prospecting, and lower-funner campaigns, such as retargeting. This means that they can optimize their campaigns within lower-funnel campaigns, such as retargeting and retention programs, and upper-funnel campaigns, such as brand awareness and prospecting.

Retargeting

Retargeting Data Management Platform Demand Side Platform A/B Testing

Digital Marketing Consulting

AdvertiseMint

JANUARY 20, 2024

Keeping track of the ever-changing Google algorithms, new social platforms, and martech tools could be exhausting. They collaborate to achieve marketing goals like: Higher conversion rates Lower customer acquisition costs More leads Faster sales Improved brand visibility Consultants don’t just focus on one area like SEO, PPC, or email.

Marketing

Marketing SEO ROI Conversion Rate

Key Learnings and Takeaways from Snapchat’s Growth Journey…

Martech Series

DECEMBER 22, 2022

Marketing Technology News: MarTech Interview with Ryan Schram, President & Board Director at IZEA. The platform resulted in brand awareness along with improving revenue streams. Custom audiences can retarget Snapchat users who have already interacted with your ads and target the same visitors or prospects as well.

Audience

Audience ROI Advertising Media

How to use ChatGPT to simulate martech tools and marketing strategy

Martech

SEPTEMBER 4, 2024

We have an average level of brand awareness and an average level of share voice in the marketplace. Simulated marketing campaigns: A look inside The simulation broke the customer journey into four key stages: Awareness, Consideration, Decision and Renewal. ChatGPT generated fake user data for my simulation. Processing.

MarTech

MarTech Marketing Healthcare Finance

AdTech Trends

Why full-funnel marketing is key to profitability

6 B2B paid media platforms where you can advertise effectively

Trending Sources

Breaking Down The Basics of Display Advertising

LinkedIn introduces CTV ads for B2B campaigns

Startups and Their Marketing Strategies: Lessons from Leading Brands

How Michelob ULTRA, PepsiCo and Rakuten are approaching the Super Bowl this year

How to measure the impact of brand marketing

How marketers can harness the strengths of traditional and streaming TV

Pepsi, McDonald’s and the latest in digital out-of-home

Why we care about adtech: The complete guide

How to Build a Dynamic Creative Optimization (DCO) Tool

Digital Marketing Consulting

Key Learnings and Takeaways from Snapchat’s Growth Journey…

How to use ChatGPT to simulate martech tools and marketing strategy

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