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5 ways to use project management data to increase marketing ROI

Martech

It has valuable insights that can help optimize marketing campaigns, boosting return on investment (ROI). How project management data improves marketing ROI Here are three key ways project management data boosts marketing ROI. Improved brand awareness. Increased conversion rates. Targeted return on campaign spend.

ROI 112
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3 tips to maximize your ROI at events

Martech

Conferences can drain your budget, but with the right strategy, you can turn every event into a profitable trip — be it The MarTech Conference or INBOUND. Here’s how to maximize your conference ROI, from planning to follow-up. Identify your goals before attending the conference, such as capturing leads or increasing brand awareness.

ROI 119
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Pipeline 360 launches new display advertising platform

Martech

Pipeline 360, Integrate’s B2B media business, today launched a purpose-built display advertising platform which will combine with its “write once, publish often” content syndication solution for an integrated “branded demand” offering, where demand generation is wrapped together with building brand awareness.

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How to put marketing data into meaningful context

Martech

We just got an ROI of 15% on our last marketing campaign.” What if previous campaigns over the past two years averaged a 25% ROI? However, if the average ROI on campaigns was 10% during that period, then this latest campaign did well. Can they quantify that they increased brand awareness? Typically not.

Marketing 117
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Why full-funnel marketing is key to profitability

Martech

Focusing on the platform with the highest ROI may seem efficient, but it neglects potential customers at various stages of their journey. A broader, full-funnel strategy that nurtures prospects from awareness to conversion can drive even better results. While mass marketing has its benefits, not every brand is for everyone.

Marketing 115
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Measuring marketing’s impact: From metrics to growth

Martech

Marketing ROI. It fuels future sales and shapes brand perception, both undeniably crucial, but notoriously tricky to measure. It’s building a brand story that resonates — forging connections that turn customers into loyal referrals and delivering an experience beyond the solution. Processing.

ROI 116
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Stop defending your marketing budget — start proving its value

Martech

When money flows freely, its easy to spend your way around problems by: Hiding inefficient processes behind expensive martech tools. The martech stack bloated with overlapping tools nobody uses? The martech stack bloated with overlapping tools nobody uses? One CMO reduced her martech spend by 40% and saw lead quality improve.

Marketing 121