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How to put marketing data into meaningful context

Martech

Saying that an SEO project was a success because the average position rank in Google increased from the 3.5 Did all the phrases that moved up include branded terms? Can they quantify that they increased brand awareness? Maybe yes, but did the increase in brand awareness result in more sales? Typically not.

Marketing 116
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Key marketing lessons from startup to scale-up

Martech

Initially, most startups concentrate on building brand awareness in local markets and attracting early adopters with limited budgets. For instance, both businesses depend heavily on search engine optimization (SEO) to improve visibility and attract organic traffic. Are you getting the most from your stack? Processing.

Marketing 108
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How to stay visible as AI transforms SEO

Martech

With AI tools and chatbots like ChatGPT now becoming the go-to source for quick answers, the traditional SEO game is changing. So, the million-dollar question is: How do you build and maintain brand awareness (let alone drive revenue) in this new landscape? Get MarTech! In your inbox.

SEO 127
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How much to spend on SEO: Budget strategies that fit your business

Martech

A steady upward trend in SEO spending indicates that marketers realize the role SEO plays in helping prospective customers find their offerings. But even if you know how critical SEO is to your marketing, deciding how much to spend on it is another question. Sample SEO budget breakdown. Now let’s go a level deeper.

SEO 114
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Why bottom-of-the-funnel SEO is the game-changer your B2B needs

Martech

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. Let’s delve into how we turned our agency’s SEO strategy upside down and generated revenue as a result. Top-of-the-funnel (TOFU) content can be useful to: Build your brand awareness. In your inbox.

SEO 116
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A co-pilot approach to genAI (with prompt examples)

Martech

What are current SEO best practices for Google and Bing? Focus on SEO keywords ‘AI marketing analytics’ and ‘AI-based marketing.'” Check that the outline meets your SEO goals, aligns with your audience and provides sufficient depth and uniqueness. SEO integration Verify keyword placement in key sections.

SEO 122
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Continuum and Plato Announce Strategic Partnership for Web3 Powered Data Intelligence & Content Syndication

Martech Series

The partnership is focused at extending the both companies active Web3 communities via increased brand awareness, engagement and vertical data intelligence using Plato’s content distribution and syndication network. Marketing Technology News: MarTech Interview with Rachel Dillon, EVP Sales and Marketing at Strategus.