Martech

FEBRUARY 28, 2024

Especially in organizations with a sales-led motion, things have to be viewable on a dashboard within a quarter to satisfy leadership. This process of gathering leads at the top and moving them to the bottom is mechanical and ignores how brand awareness develops into active demand. The stages are as follows: Brand recognition.

Marketing 139

Marketing Brand Awareness Viewability Audience 139

Martech Series

FEBRUARY 17, 2023

Marketing Technology News: MarTech Interview with Sterling Jackson, Head of Marketing at Aspire Therefore, now is the time to hold strong with advertising. According to our own data, around 35% of all ‘viewable’ programmatic display ads are in fact ignored. But there’s more to it than that.

Viewability 87

Viewability Advertising Impressions Brand Awareness 87

Martech Series

JUNE 16, 2022

At the heart of this new product suite is Brand Lift Live, an integrated, real-time survey solution that enables marketers to optimize campaigns continuously against the brand awareness and consideration metrics that really matter, rather than limiting substitute metrics such as viewability and click-through rate (CTR).

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

Martech

MARCH 6, 2023

Viewability Viewability refers to whether a viewer saw the ad. This factors into campaign success because if the ad is displayed but not seen, it cannot build awareness or create conversions. Viewability is determined by dividing the number of viewable impressions by the total number of impressions. Get MarTech!

Viewability 98

Viewability Conversion Rate Impressions Conversion 98

Martech Series

OCTOBER 6, 2022

Regarding purchase intent, 61% said they would definitely or probably buy the brand in the future representing a significant uplift of 9%. Looking at prompted brand awareness, the studies saw an average of 71% across the test audiences, and 68% of the test audiences also agreed that the advertising was suited to the brand.

Viewability 87

Viewability Audience Entertainment GDPR 87

Martech

MAY 18, 2022

The Media Rating Council (MRC) and Interactive Advertising Bureau (IAB) define a video ad as viewable when at least 50% of an ad is in view for a minimum of one second (for display ads) or two seconds (for video ads). The video ads on Pinterest are used to generate brand awareness and conversions campaign objectives.

Advertising 108

Advertising Video Ads CPM Viewability 108

Martech Series

NOVEMBER 20, 2022

Marketing Technology News: MarTech Interview with Assaf Baciu, Chief Operating Officer and Co-founder of Persado. Viewability Tracking. If the aim is to reach out to a new audience, learn their behavior, and open new opportunities to push brand awareness – an open auction would be a suitable option.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88