Adweek

NOVEMBER 14, 2023

To raise brand awareness among pet parents, raw natural pet food company Stella & Chewy's worked with media strategy agency Exverus Media and advertising experiences company PadSquad for a "Look of Raw Love" campaign that targeted pet parents with mobile AR ads.

Brand Awareness 321

Brand Awareness Food Agency Media 321

Martech

JULY 16, 2024

Pipeline 360, Integrate’s B2B media business, today launched a purpose-built display advertising platform which will combine with its “write once, publish often” content syndication solution for an integrated “branded demand” offering, where demand generation is wrapped together with building brand awareness.

Display Advertising 101

Display Advertising Advertising Brand Awareness ROI 101

Digiday

APRIL 23, 2024

Some brands are throwing more ad dollars behind storytelling campaigns and brand awareness channels as marketers fight for attention in today’s busy digital marketplace. Putting more marketing spend toward brand awareness efforts is seemingly one of marketers’ latest obsessions.

Brand Awareness 89

Brand Awareness Marketing Advertising Media 89

Martech

JANUARY 14, 2025

No one consumes media in a vacuum, so why limit your marketing to a single channel? While mass marketing has its benefits, not every brand is for everyone. Brand awareness is a vital component of the marketing funnel, but it can be the most significant drain on your budget.

Marketing 121

Marketing Brand Awareness ROI Retargeting 121

Martech

FEBRUARY 7, 2025

Choosing the right paid media channels is key to B2B advertising success. Dig deeper: 2025 predictions for top B2B paid media channels 2. With lower costs and LinkedIns robust targeting, Microsoft Search can be a powerful addition to a B2B paid media strategy. Email: Business email address Sign me up! Processing.

Advertising 86

Advertising Media Conversion Audience 86

Digiday

OCTOBER 15, 2023

As homebuyers and renters feel the squeeze, both Opendoor and Realtor.com are retooling their media mixes to maintain brand awareness. Opendoor is on a mission to become a nationally recognizable brand. year-over-year in an effort to maintain brand awareness. Continue reading this article on digiday.com.

Brand Awareness 97

Brand Awareness Real Estate Marketing Media 97

Adweek

JULY 7, 2022

Marketers typically use the platform as a place to raise brand awareness, but not as a place to drive lower-funnel conversions like web traffic or purchases, known as performance marketing, which has helped competitors Amazon, Meta and.

Brand Awareness 306

Brand Awareness Agency Conversion Marketing 306

MNTN

NOVEMBER 11, 2022

“There will be a move away from brand awareness to activation, performance, measurement and ROI,” said Sir Martin Sorrell , who has experienced multiple recessions in his lifetime—from the economic downturn in the early 1990s through to the global financial crisis in 2008. Airbnb Rests Easy With a Sustained Brand Marketing Approach.

Brand Awareness 105

Brand Awareness Advertising Marketing Brand Lift 105

Digiday

NOVEMBER 26, 2023

The Children’s Place, a kids clothing brand, is overhauling its marketing strategy to become less dependent on in-store window ads and shifting those dollars to invest more in digital marketing, thus boosting brand awareness. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Brand Awareness 94

Brand Awareness Retail Marketing Media 94

Martech

JULY 30, 2024

Initially, most startups concentrate on building brand awareness in local markets and attracting early adopters with limited budgets. They often use grassroots marketing, social media engagement and word-of-mouth. Social media marketing is essential for both startups and large corporations.

Marketing 113

Marketing Brand Awareness Machine Learning GDPR 113

Martech

AUGUST 7, 2024

For instance, a marketer might advocate for a specific social media strategy because it worked well for a colleague’s retail startup, disregarding the significant differences in target audience and market conditions to their enterprise brand. But what does the data tell you about the best sources for traffic or leads?

Brand Awareness 126

Brand Awareness Marketing Media Audience 126

Digital Remedy

DECEMBER 4, 2024

Higher education marketers must understand the need for highly engaging digital content that leverages the right digital marketing channels and tools to build brand awareness and attract students. Social Media Targeting Capitalize on a high-volume, high-traffic channel to keep users engaged.

Education 91

Education A/B Testing Marketing Brand Awareness 91

Martech

OCTOBER 29, 2024

Marketers relied on traditional tools like brand tracking, trend analysis on sales/revenue, campaign performance metrics, media mix modeling, attribution modeling and incrementality testing for decades.

Audience 116

Audience Brand Awareness Marketing Conversion 116

Single Grain

JUNE 2, 2020

This post about the impact that social media has on business has been updated for 2020. Social media has had a huge impact on how businesses find and communicate with their audiences. Prior to social media, businesses had to travel to live events to find a targeted group of prospects. The Value of Social Media.

Media 141

Media Audience Brand Awareness Pop-Up 141

Ad Rants

NOVEMBER 14, 2022

Whether you're looking to increase brand awareness or drive more sales, these tactics will help you achieve your goals. Did you know that compared to social media, e-mail marketing can be up to 40 times more effective? Use Social Media. billion people are using social media. Email Marketing. Create Online Content.

Marketing 208

Marketing SEO Brand Awareness Audience 208

Fuel Lines

SEPTEMBER 19, 2018

Increase awareness: My clients have found content marketing an essential element to developing their agency brand. It also allows them to maintain a brand awareness for their agency 24/7 without having to rely on disruption tactics of the past, such as cold calling. Creates Value: Intrusive sales tactics are a turnoff.

Agency 256

Agency Marketing Brand Awareness Audience 256

Martech

NOVEMBER 13, 2024

Fran Cassidy, founder of Cassidy Media, discussed the findings of a recent study conducted by the Institute of Practitioners in Advertising (IPA). to understand their perspectives on the importance of brand and marketing investments in assessing organizational performance. and the U.S.

Marketing 133

Marketing CPL CPA Finance 133

Ad Rants

SEPTEMBER 27, 2022

Who has the time to worry about creating blog posts, infographics, and social media updates? You can post it on your website, share it on social media, or even repurpose it into other formats like eBooks and infographics. It Increases Brand Awareness. If you're on a tight budget, you can even do it yourself.

Brand Awareness 175

Brand Awareness Marketing Audience Media 175

Single Grain

APRIL 3, 2023

There are hundreds of active social media sites worldwide, and it can be tough to gauge which ones your brand should be on. Your brand’s target audience is already active on social media, whether you realize it or not. As of January 2023, almost 60% of the global population uses social media, averaging 2.5

Media 98

Media Advertising Retargeting Brand Awareness 98

Martech

APRIL 19, 2024

Even with new channels and new tactics entering the fray on a regular basis, the debate around how to do lead gen rages on, including on social media channels. And social media is a good place to start if you’re looking for consumers who are thinking about researching and buying products. Meta saw 16.6% There were more than 1.1

Media 127

Media Marketing Machine Learning MarTech 127

Digiday

JUNE 5, 2024

Boring static billboards are coming closer to extinction as digital out of home media adds more tools to its offerings. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Agency 92

Agency Media Brand Awareness Marketing 92

Martech

JANUARY 20, 2025

By presenting their brand or product in the context of a story, marketers can capture attention, evoke emotions, and build trust with their audience. Story-driven marketing can be implemented across various marketing channels, including content marketing, social media, advertising, and even in-person events. Tools needed. Tools needed.

Marketing 108

Marketing Audience MarTech Brand Awareness 108

Digiday

JULY 11, 2024

It looks to be a growing trend this year, proven by the growth of the retail media network space, in which even companies beyond traditional retailers like Chase Bank and United Airlines have recently unveiled their own ad offerings to challenge more conventional retail media networks from the likes of Amazon, Walmart and Target.

Retail 97

Retail Media Ad network Brand Awareness 97

Digital Remedy

OCTOBER 31, 2024

In the fast-paced world of digital marketing, the lan dscape is constantly evolving, and staying ahead requires marketers to regularly reflect on their processes and approach to media. The digital landscape, consumer behaviors, and media consumption habits are constantly evolving. Inefficient media spend and underperformance?

Marketing 99

Marketing GDPR Audience Brand Awareness 99

Digiday

SEPTEMBER 20, 2023

Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. “The reality is anyone can do an influencer campaign, but it’s really hard to do one that feels really authentic and creates the right [moments] that can create that connectivity and value for a marketer.”

Brand Awareness 91

Brand Awareness Communications Marketing Media 91

Martech

DECEMBER 18, 2024

Gen Z relies heavily on social media platforms like Instagram, YouTube and TikTok for research and shopping. Key takeaway: 62% of Gen Z buyers prefer sustainable brands and 73% will pay more for sustainable products. Community over competition Gen Z views brands as community facilitators. Animal welfare. Mental health.

Marketing 106

Marketing Entertainment Manufacturing Brand Awareness 106

Martech

JULY 26, 2024

Sophie Fell , director of paid media, Two Trees PPC, said this is good news for advertisers because so many still don’t have a decent grasp on their first party data and this was proving to be a big hurdle for them to overcome. It’s about building trust, brand awareness, and thinking outside the box.

Cookies 128

Cookies Non-Profit Audience GDPR 128

Fuel Lines

APRIL 30, 2019

First-time CMOs are one of the top new business triggers for agency changes, media shifts, and new marketing technology investments, as new hires tend to make changes within 3-12 months following their appointment. Digital, media and creative opps may be available as well. Under new leadership, media spend is expected to rise as well.

Agency 196

Agency Brand Awareness MarTech Media 196

illumin

OCTOBER 24, 2024

Effective B2B advertising can increase brand visibility, grow sales volumes, and expand market reach. Building Brand Awareness and Credibility In the B2B sector, trust and credibility are paramount. Social Media Advertising Platforms such as LinkedIn, Twitter, and Facebook offer targeted advertising options.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Single Grain

MAY 24, 2023

Social media advertising statistics can help you better understand your target audience, which allows you to make data-driven decisions that will, ultimately, improve your ranking. In this piece, we’ve curated thirty of the most important data points to help you form your social media marketing strategy.

Media 98

Media Advertising Video Ads Brand Awareness 98

Martech

AUGUST 29, 2024

Identify your goals before attending the conference, such as capturing leads or increasing brand awareness. Spark the conversation on social media : Share your insights and takeaways from the event on social media using the event’s hashtags. Follow up right away: Don’t wait too long to follow up with new connections.

ROI 124

ROI Conversion Brand Awareness MarTech 124

AdExchanger

AUGUST 19, 2022

You might think boosting brand awareness wouldn’t be a major concern for PespiCo, one of the largest food and beverage brands in the world. Brand awareness is top of mind for PepsiCo’s senior director of media strategy and investment Katie Haniffy. But you’d be wrong.

Brand Lift 110

Brand Lift Brand Awareness Food Media 110

Brid.tv

DECEMBER 30, 2024

Todays digital landscape and social media platforms are driven by short-form video content , and video advertising is no different. Let me break it down for you lets explore the ins and outs of short-form video ads, their benefits, and how you can leverage them to drive results for your brand. How to make a short-form video ad?

Video Ads 52

Video Ads Advertising Brand Awareness Click Through Rate 52

Single Grain

AUGUST 31, 2023

And that’s where we come to the topic of paid social media advertising for business-to-business companies. Work With Us Paid Social Media Advertising’s Standing in B2B Verticals Prepare for a paradigm shift. Work With Us Paid Social Media Advertising’s Standing in B2B Verticals Prepare for a paradigm shift.

Media 98

Media Advertising Conversion Rate Brand Awareness 98

VideoWeek

JUNE 10, 2024

Cross-channel and cross-media measurement is more important for advertisers than ever. With so many media channels competing for brands’ investment, advertisers want to be able to measure how each channel performs, as well as how they interact with each other to deliver outcomes.

Media 104

Media Advertising Audience Brand Awareness 104

AdExchanger

AUGUST 31, 2022

But if a recession does hit, advertisers are unlikely to pull back on performance spend as they continue to chase consumer attention amid changing media consumption habits. In times of recession, marketers typically zero in on driving performance rather than brand awareness, said.

Brand Awareness 128

Brand Awareness Marketing Media Advertising 128

AdvertiseMint

MAY 16, 2023

In recent years, organic social media exposure has experienced a noticeable decline, presenting challenges for businesses aiming to reach their target audience effectively. Increasing Competition and Algorithmic Changes: The explosive growth of social media has led to a significant increase in the volume of content being shared daily.

Media 97

Media Brand Awareness Audience Conversion 97