Digiday

JUNE 6, 2022

Some marketers are retooling the way they think about ads on Meta-owned Facebook and Instagram, aiming for brand awareness rather than immediate sales. While those same marketers are still diversifying their social media ad spending, they’re also rethinking what their ad dollars on Facebook and Instagram can do. (At

Brand Awareness 80

Brand Awareness Marketing Advertising CPM 80

illumin

OCTOBER 24, 2024

Effective B2B advertising can increase brand visibility, grow sales volumes, and expand market reach. Building Brand Awareness and Credibility In the B2B sector, trust and credibility are paramount. Social Media Advertising Platforms such as LinkedIn, Twitter, and Facebook offer targeted advertising options.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

AdvertiseMint

DECEMBER 24, 2023

Would you like to know how to increase brand awareness with Facebook? Learning how to increase brand awareness with Facebook helps build a strong brand presence for your business. This blog post will discuss how you can increase your brand awareness with Facebook ad campaigns. Craft a compelling page.

Brand Awareness 52

Brand Awareness A/B Testing Audience Impressions 52

illumin

OCTOBER 24, 2024

Effective B2B advertising can increase brand visibility, grow sales volumes, and expand market reach. Building Brand Awareness and Credibility In the B2B sector, trust and credibility are paramount. Social Media Advertising Platforms such as LinkedIn, Twitter, and Facebook offer targeted advertising options.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Single Grain

NOVEMBER 22, 2019

Just a little while ago, studies indicated that a little over 75% of marketers will use Instagram for advertising their brand in 2020. While social media marketing often goes through changes and updates, hiding likes on Instagram is a seismic shock for many marketers. How to Increase Website Traffic through Social Media.

Media 141

Media Marketing Brand Awareness Ad network 141

Martech Series

JULY 22, 2022

Display ads are one of the most reliable ways to create brand awareness. While the major types of display ads include responsive ads, retargeting ads, social ads, and native ads, there are many other kinds of display targeting like contextual targeting or topic targeting that can be used to bring in the attention of target viewers.

Display Advertising 101

Display Advertising Retargeting Advertising Machine Learning 101

MNTN

MAY 18, 2022

TV advertising has traditionally been associated with big-impact, brand awareness ads—but there’s nothing traditional about Connected TV (CTV). Thanks to advancements in the CTV space, you can serve prospecting and retargeting ads directly to your target audience on the biggest screen in the house, all throughout the year.

Retargeting 52

Retargeting Conversion Rate Shipping Conversion 52

Single Grain

JANUARY 15, 2020

Channels like social media, email, SEO and PPC play a vital role in bringing in a constant flow of prospects, as the following statistics show: 61% of marketers say generating traffic and leads is their top challenge. 27% of marketers have reported below-average CPLs (cost-per-lead) for both social media and email marketing.

Media 132

Media Marketing SEO ROI 132

MNTN

FEBRUARY 14, 2024

Retargeting for B2B businesses allows advertisers to keep their product or service top of mind and encourage viewers to purchase. What Is B2B Retargeting? This approach keeps your brand in front of potential B2B clients, nurturing leads and encouraging conversions through targeted and personalized reminders.

Retargeting 52

Retargeting Conversion Rate Conversion A/B Testing 52

MNTN

JANUARY 6, 2025

Over-the-top (OTT) advertising refers to delivering ads via streaming media services directly offered to viewers over the Internet, bypassing traditional cable, broadcast, and satellite TV platforms. You can also use first-party data from your website visitors and reach them with retargeting ads on their other devices and OTT.

Advertising 52

Advertising Retargeting CPA Audience 52

Smarty Ads

DECEMBER 17, 2021

Various ad networks and digital marketers are trying to make their brand stand out in a competitive market. Thus, new tools that accelerate media advertising and enhance brand awareness are in huge. Today the way products and services are advertised to consumers is changing at a rapid pace.

Retargeting 52

Retargeting Brand Awareness Marketing Ad network 52

Digital Remedy

AUGUST 30, 2024

As more brands jump from traditional retail into the DTC space, it’s up to marketers to distinguish their products and advertising campaigns while navigating the nuances of a saturated market. Focusing solely on building brand awareness or driving outcomes isn’t enough to make a brand successful—they need to happen simultaneously.

Media 52

Media Retargeting Brand Awareness Audience 52

Martech Series

SEPTEMBER 16, 2022

Some valuable startups such as social media company Bytedance with its platform Douyin and Tiktok have already amassed a valuation of $140 billion. The startup is all about mobile retargeting, which means it helps brands track and analyze consumer behavior on different platforms and devices. In 2012, social media was a hype.

Marketing 103

Marketing Brand Awareness Retargeting Audience 103

Martech

FEBRUARY 9, 2023

Super Bowl LVII kicks off this Sunday, and brands are finding new ways to gain exposure and drive up sales through digital channels like CTV. Brands advertising around the game this year are adapting to changes in media consumption and shopping with new digital partnerships and campaign strategies.

Brand Awareness 98

Brand Awareness Pop-Up Retargeting Affiliates 98

Digital Remedy

OCTOBER 2, 2023

Our digital media solutions support the unique goals of all our local partners—retailers, venues, dealers, franchisees, agents, and more—whether it’s to boost brand awareness or drive store/dealership traffic. From national to proximity-based targeting, we have the power to get as granular as your brand needs.

Agency 105

Agency Retargeting Real Estate Brand Awareness 105

Ad Monsters

JULY 3, 2024

At Cannes Lions 2024, AdMonsters spoke with a few publisher partners and buyers about what they foresee for the future of digital media and advertising. Amid the glitz and glamour, we sat down with several leading digital media and advertising figures to get their take on the future. “CTV is becoming another channel. .”

Retail 122

Retail GDPR Media Retargeting 122

illumin

MAY 9, 2024

With ongoing integrations of AI in advertising and advanced marketing tools like journey advertising platforms, marketers and brands worldwide are constantly innovating and getting ahead of the game. We’re often fixated on the “how” of things – How do we increase brand awareness on various platforms?

Brand Lift 105

Brand Lift Advertising Brand Awareness Control Group 105

MNTN

MARCH 7, 2025

Appealing to buyers in the beginning stages of their journey helps you build your brand and solidify your reputation. To capture potential customers at the top of the funnel, you might focus on: Programmatic Display Ads : Expand brand awareness by serving visually compelling ads across high-traffic websites and apps.

Marketing 52

Marketing Retargeting Conversion Audience 52

Martech

JUNE 28, 2024

Performance media has enjoyed many years of supercharged growth. Its high trackability in digital media has made it a preferred investment for marketers and CMOs alike, looking to drive direct and measurable impact on the top line. Brands are having a moment. But as many have noted, the pendulum is swinging back.

Brand Lift 122

Brand Lift Marketing Brand Awareness Audience 122

Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Dig deeper: The B2B CEO’s social media checklist Getting started. They can either select a CTV-only campaign or launch a multichannel campaign to boost brand awareness.

Brand Lift 83

Brand Lift Conversion Rate Retargeting Video Ads 83

Adtaxi

APRIL 7, 2022

More companies invested in digital strategies (such as web optimization and digital media and search) as opposed to traditional marketing (like event marketing) in 2021, so if digital hasn’t played a big role in your marketing efforts before, it should now. From there, determine how much of that percentage will go toward digital marketing.

Marketing 77

Marketing Retargeting Click Through Rate Brand Awareness 77

Single Grain

APRIL 12, 2023

Effective advertising strategies require a solid understanding of your target audience, defining your advertising objectives, selecting the appropriate digital channels (such as social media, search engines , email or display advertising), creating persuasive ad content, and measuring the success of the campaign.

Advertising 97

Advertising Retargeting Conversion Rate Native Advertising 97

Ad Wisey

MAY 13, 2022

Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more. 33% of marketers turn to paid advertising to boost their brand awareness. Retargeting. Want to see some proof?

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

Digiday

JULY 7, 2022

While paid social media advertising has been the crown jewel in many marketing budgets, jewelry company Ring Concierge is bullish on an organic strategy. I don’t think there’s going to be much of a choice but to lean in on the organic aspects of the social media platforms.”. Wegman declined to outline specific details.)The

Media 69

Media Retargeting Retail Brand Awareness 69

Single Grain

AUGUST 18, 2023

For example, blog posts are popular for the awareness phrase, while a lead about to make a purchase may want to read your product white paper first. Social Media for Relationship Building 4.9 billion people use social media worldwide , so it’s obvious that your customers are on various social platforms.

ROI 98

ROI Marketing SEO CPA 98

Single Grain

JULY 20, 2021

and by 2021, programmatic will account for 68% of digital media advertising spend. Programmatic buying has become the number one choice for many brands that strive to keep in touch with their customers across all channels and environments. The future of programmatic advertising and how it will reshape advertising realms for brands.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

MNTN

FEBRUARY 6, 2024

Over-the-top (OTT) advertising refers to the delivery of ads via streaming media services that are directly offered to viewers over the internet, bypassing traditional cable, broadcast, and satellite TV platforms. Types of OTT Ads There are many ways that OTT ads can be delivered through streaming media over the internet.

Advertising 98

Advertising Retargeting CPA Audience 98

Single Grain

DECEMBER 23, 2024

Personalized videos : LinkedIn videos increase brand awareness by 50%. Ensure that your messaging is aligned with the buyers journey, addressing different stages such as awareness, consideration, and decision-making. Retargeting campaigns : Use LinkedIns Insight Tag to track website visitors and create custom audiences.

Marketing 52

Marketing Audience A/B Testing Retargeting 52

Basis

OCTOBER 18, 2022

“Convenience,” “delivery speed” and “friend/family recommendations” are next up on the list behind “price,” and while friends and family are important in the decision process, shoppers will also rely on ads, websites, and social media to gain ideas and find sales and deals. – Kara Klein | Director of Client & Media Services.

Advertising 85

Advertising Retargeting Education Retail 85

Digiday

AUGUST 30, 2022

Given its limited budget, Facebook was narrowed from a brand awareness channel to a way to retarget customers, per the CEO. Brands are increasingly nervous about their media investments ahead of a potential recession, said Shalanna Clark, head of marketing at Code3 digital marketing agency.

SEO 68

SEO Brand Awareness Marketing Retargeting 68

Martech

OCTOBER 13, 2023

Marketers are using programmatic DOOH in combination with video, mobile retargeting and other digital channels to drive awareness and product consideration. When customers are out in the world and see out-of-home displays, awareness grows and they take actions like checking out a website on their phones. Brand data.

Demand Side Platform 119

Demand Side Platform Retail Media Retargeting 119

Basis

AUGUST 30, 2022

Even still, CTV ad spend has skyrocketed recently, thanks to the powerful brand awareness, leads, and sales the format offers. of total digital media ad spend. Retail, media, tech, and finance are the top industries when it comes to OTT video ad spending. Ad spend on the channel is projected to hit $29.5 Looking for more?

Advertising 96

Advertising Viewability Brand Awareness A/B Testing 96

Martech

JUNE 27, 2024

If you really look all the way back, newspapers replaced handwritten letters and oral traditions as the primary sources of “media consumption.” Traditional broadcasters and advertisers must now navigate a complex media landscape where audiences are spread thin across numerous services.

Marketing 104

Marketing Audience Retargeting Brand Awareness 104

Digital Remedy

JUNE 17, 2024

Ensuring ads reach mobile audiences and are mobile-friendly is a major holiday season strategy for brands with a high volume of cell phone users. The mid-scroll purchase With a vast array of users finding their prime source of holiday gift inspiration on social media, apps like Instagram and TikTok are becoming marketplaces of their own.

Marketing 98

Marketing Retail Conversion Conversion Rate 98

Single Grain

JULY 2, 2019

4) Leverage the Power of Retargeting. According to Retargeter, only 2% of traffic converts on the first visit. Retargeting is a great way to connect with prospects who are already in the middle stage of the sales funnel. You can use the carousel ad format to display the product that they’ve clicked on your site to retarget them.

Native Advertising 75

Native Advertising Retargeting Conversion Rate Conversion 75

Single Grain

AUGUST 24, 2023

With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on. A classic example is when you view a product on an e-commerce site and then see ads for that same product on different websites or social media platforms you visit.

Agency 98

Agency Marketing SEO Brand Awareness 98

Digital Remedy

OCTOBER 21, 2024

The continuous rise in ecommerce, the burgeoning relevance of Retail Media Networks , and the blend of ecommerce store and in-store shopping necessitate a Cyber Five marketing approach that addresses high personalization expectations. Consumers hop across devices and platforms. Ready to elevate your Cyber Five marketing game?

Marketing 104

Marketing eCommerce Retail Retargeting 104