MNTN

NOVEMBER 3, 2022

Some of the key findings from the report: 98% of businesses think CTV advertising will be bigger than mobile advertising: While nearly all of the marketers interviewed believe CTV will overtake mobile ads, 25% think this will happen very soon: within the next 2-3 years.

Mobile Ads 52

Mobile Ads Brand Awareness Audience Advertising 52

Single Grain

DECEMBER 18, 2019

Trend #3: Mobile-first and Mobile Studio Will Be the Name of the Game. 93% of Facebook's ad revenue comes from mobile advertising, which means: forget desktop if you’re a marketer — mobile-first is the way to go. The biggest difference between mobile ads and desktop ads is what’s under the image.

Machine Learning 122

Machine Learning Brand Awareness Video Ads Mobile Ads 122

Digital Turbine

AUGUST 1, 2022

In this edition of Mobile Monday, we’re covering brand advertising expansion into mobile games and reaching a diverse audience and the Global Games Market Report indicating mobile as the top catalyst for growth. Learn all about these stories in this week’s Mobile Monday! What do mobile gamers look like?

Audience 98

Audience Marketing Brand Awareness Mobile Ads 98

Adtelligent

JULY 19, 2022

Paid search advertising shows high levels of efficiency, mainly because the ad is for people already searching for this service or product. According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Digiday

NOVEMBER 1, 2022

The study found that upper-funnel metrics, such as ad attention and unaided brand awareness, saw double-digit increases with multiscreen campaigns compared to using one platform. Out of the viewers that saw three types of ads, 81% said the message was clearly communicated and 39% said the ads gave them new information.

Brand Awareness 81

Brand Awareness Mobile Ads Media Communications 81

InMobi

SEPTEMBER 23, 2020

Marketers aim to achieve two brand objectives, driving brand awareness and purchase consideration at this time. When Cadbury aimed to create a product discoverability campaign for their choco-bakery product “Chocobakes” with an interactive mobile video ad campaign, the consumers received it joyfully.

Brand Awareness 52

Brand Awareness Mobile Ads Electronics Video Ads 52

Single Grain

MARCH 3, 2023

1) Brand Awareness: Chatfuel A no-code chatbot platform, Chatfuel primarily runs native ads across the Outbrain network. Their ads typically aim at building brand awareness. 2) Cheaper Clicks The average CPC for Facebook Ads is $1.72 : Meanwhile, the average CPC on top-notch native ad platforms is $0.6

Native Advertising 97

Native Advertising Advertising CPC Brand Awareness 97

InMobi

JANUARY 25, 2022

Why not just switch in-app ad budgets to where you still can? In the short term, many advertisers simply reallocated their mobile ad budgets to spend more on Android. For many brands, mobile advertising in this environment can more or less continue as normal. These kinds of metrics are largely unimpacted by ATT.

Advertising 52

Advertising Demand Side Platform Mobile Ads Brand Awareness 52

InMobi

SEPTEMBER 25, 2012

Nominees will be recognized at the MMA Smarties Global Awards Gala, which will cap off SM2 MMAs inaugural two-day Mobile Marketing Conference and Expo in New York City during Advertising Week. Brand Awareness - Dove Hair (Unilever Singapore Pte Ltd) InMobi and Mindshare Dove Hairfall Rescue Mobile Campaign" Singapore/APAC KIA Motors 2.

Banner 52

Banner Brand Awareness Mobile Ads Media 52

Smart-Hub

JUNE 17, 2024

What is Mobile Programmatic Advertising? Powered by machine learning algorithms, programmatic mobile ad buying enables advertisers to purchase mobile ad inventory automatically via a demand-side platform (DSP). For instance, this can be driving traffic or increasing brand awareness.

Demand Side Platform 60

Demand Side Platform Ad Exchange A/B Testing Mobile Ads 60

illumin

FEBRUARY 20, 2024

Advertisers are able to tap into this vast target market, significantly increasing brand awareness and generating leads for their business. Because of how large the mobile user market is, the possibilities are seemingly endless in optimizing and improving your mobile ad strategies.

Advertising 52

Advertising Banner Mobile Ads Mobile Search 52

Digital Turbine

OCTOBER 30, 2023

Build Buzz In the months before, advertisers can run ads to set up their Super Bowl campaign for success. Newer brands can work on building brand awareness through mobile ads. Established brands, on the other hand, should aim to enhance their mobile and app presence.

Brand Awareness 52

Brand Awareness Conversion Video Ads Banner 52

InMobi

AUGUST 29, 2012

What better way to accelerate your brand awareness than through rich media? By using it to create an immersive and entertaining experience, consumers can really get up close and personal with brands. recent example is our ad of the month for August.

Rich Media 40

Rich Media Media Brand Awareness Mobile Ads 40

InMobi

JANUARY 8, 2018

. <video> Lipton, the iconic tea brand, introduced “Fit Carts” at leading supermarkets to raise brand awareness for its green tea. Lipton, partnered with InMobi to leverage the powerful medium of mobile to reach their intended audience anytime, anywhere.

Rich Media 52

Rich Media Brand Awareness Mobile Ads Audience 52

Digital Turbine

JULY 11, 2022

Mobile Games Bring Diverse Audiences to Brands and Advertisers . More brands and advertisers are turning to in-game mobile ads as this channel of advertising provides a strong connection between brands and a wide audience base that is in a positive mood and ready to engage with branded content.

Brand Awareness 52

Brand Awareness Retargeting Audience Mobile Ads 52

InMobi

JANUARY 29, 2014

It’s hard to miss the recent media buzz about NYT debuting native ads. While the public outcry has started to die down slowly, mobile advertising and native ads are clearly here to stay. I love native ads and am extremely proud of the InMobi Native Ads platform my team has created.

Banner 40

Banner Mobile Ads Brand Awareness Retail 40

Single Grain

MAY 24, 2023

More than 90% of consumers express a preference for personalized offerings, which suggests the potential impact of tailored mobile ads on purchase decisions and overall consumer satisfaction. Dive Deeper: 11 Brands That Are Doing Mobile Advertising Right 3) Video Ad Spend on U.S. Native Display Ad Spending ($84.57

Advertising 52

Advertising Mobile Ads Click Through Rate Video Ads 52

InMobi

OCTOBER 11, 2019

Using Mobile to Drive In-Store Transactions So how specifically can mobile be deployed to get someone to visit a store and spend money? At the first step in the process, mobile marketing can be a highly effective way to generate initial brand awareness.

Marketing 52

Marketing Mobile Ads Mobile Search Brand Awareness 52

InMobi

AUGUST 15, 2020

As is obvious, e-commerce and BFSI lead on the Digital Marketing Maturity emerging as the more connected and multi-moment brands. Strengthening brand reputation and trust 3. Increasing brand awareness, and 4. Overall, in the post COVID world, there is a significant 69% increased digital ad spends.

Marketing 52

Marketing Brand Awareness Mobile Ads ROI 52

InMobi

SEPTEMBER 5, 2014

Mobile advertising has also emerged as an important discovery channel, with 20% of respondents reporting they discover new apps via mobile ads App Preference The fragmentation of social media is very much driven by the diverse needs of consumers. Our research shows that not all apps have the same appeal.

Communications 52

Communications Brand Awareness Mobile Ads Audience 52

InMobi

OCTOBER 10, 2012

Consumers use the mobile websites of CPG companies to plan their shopping trips (e.g. Having mobile optimized website which loads quicker, simple and easy to navigate will be crucial to establish awareness. Brands need to understand how they fit into their consumers lifestyle and build games around that.

Marketing 40

Marketing Mobile Ads Brand Awareness Rich Media 40

InMobi

JULY 20, 2020

Myth #6: Reaching Desired Target Audiences Through In-App Mobile Ads is Impossible Because There are No Cookies for Targeting In-app advertising offers the most accurate and precise audience targeting using mobile device IDs as the identifier. Amplify brand awareness by targeting users across devices.

Advertising 52

Advertising Viewability Cookies Click Through Rate 52

Clearcode

AUGUST 13, 2023

Mobile marketing came to life in 2000 when the Wireless Advertising Association in New York and the Wireless Marketing Association in London were created around the same time; together, they transformed into the Mobile Marketing Association in 2003. Facebook’s Mobile Ads was launched in 2012.

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

InMobi

AUGUST 19, 2014

App Discovery Browsing the app store, recommendations from friends and family, and mobile websites are the top three ways users discover apps. By talking to different consumers and engaging people in a co-creation process, marketers can help drive innovation and uncover opportunities where their brand can meaningfully add value.

Communications 52

Communications Brand Awareness Conversion Mobile Ads 52

Monetize More

JULY 7, 2022

Helps in earning approval to integrate popular advertising networks: The first and probably the most evident advantage of having a unique piece of content on a website is gaining the eligibility of mobile Ad networks and other Ad Exchange programs. Thus, suppose a website continues to provide original content to its visitors.

Conversion Rate 52

Conversion Rate Ad network Brand Awareness Conversion 52

InMobi

JULY 13, 2016

Originally published on Mobile Marketer In the age of data-driven digital and mobile marketing, where mobile ad spend is forecast to account for 72 percent of United States digital ad spend by 2019, we are at a critical inflection point of changing the mobile advertising currency from impressions to audience segments.

Audience 52

Audience Advertising Machine Learning Ad network 52

InMobi

MAY 16, 2019

Not only is last-click attribution a dated idea - people don’t really “click” on a smartphone anyway - but it’s also a major contributing factor to the presently high rates of mobile ad fraud; since advertisers are paying so much based on the final action, it’s an easy and tempting target for fraudsters.

Brand Awareness 52

Brand Awareness Mobile Ads Cookies Retail 52

Digital Turbine

JULY 28, 2022

The company reached out to its mobile-savvy target audience of young parents via their smartphones with a compelling mobile ad unit that simulated their shopping experience. In addition, J&J also wanted to inculcate a habit of awareness and proper knowledge among the audience.

Education 40

Education Click Through Rate Banner Brand Awareness 40

Agility Ads

MAY 26, 2022

You can continually optimize an ad, to make the best ad that speaks to your target audience. How Is Mobile Advertising Effectiveness Measured? Advertisements can help drive growth and improve brand awareness, but how do you know they’re actually doing that? Make the Most of Your Mobile Ads with Agility.

CPC 40

CPC CPL Click Through Rate Advertising 40

Single Grain

JUNE 5, 2023

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. Influencer Marketing Hub ) 56% of Google’s revenue comes from search ads.

Advertising 52

Advertising Finance CPC Brand Awareness 52

InMobi

AUGUST 21, 2013

As per the study, 40% of digital travel researchers will plan trips via tablets and smartphones in 2013, and that more than one-quarter of digital travel bookers will buy on their mobile devices. billion in 2016 on digital advertising which includes both online and mobile. So mobilize soon.

Marketing 52

Marketing Geo targeting Mobile Ads Audience 52

InMobi

OCTOBER 9, 2018

An ad network connects advertisers and their partners with publishers and their partners, ensuring that lots of brands can reach their target audience across lots of apps, and that apps have lots of advertisers clamoring to reach their users.

Advertising 52

Advertising Ad network Ad Ops Banner 52

InMobi

SEPTEMBER 30, 2019

For example, they may have one partner for brand awareness at the top of the funnel, one partner for driving engagement and interest and then another one just for user acquisition — and that’s it. For performance marketers, the best ones leverage all the best that mobile has to offer, and have a clear purpose in mind.

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

Single Grain

JULY 27, 2021

of Facebook users access the platform on a mobile device, spending excessive time on desktop ads is often a waste of time: Before reading our article about Facebook trends, Samer split his time between creating desktop and mobile ad sizes. After all, it takes the same amount of time to create a mobile ad for 98.3%

eCommerce 52

eCommerce CPM ROI Video Ads 52

Automatad Inc.

FEBRUARY 9, 2023

Additionally, users are generally familiar with banner ads. For advertisers, banner ads are the most cost-efficient tool for increasing brand awareness, driving conversions and retargeting potential customers. Related Read: 7 Ways (Pro Tips) Publisher can Increase Banner Ads CTR Why Banner Ads Sizes Matter?

Banner 52

Banner Viewability Ad Space Real Estate 52

Single Grain

JUNE 5, 2023

It allows you to reach your target audience, boost brand awareness, and drive conversions effectively on a single social platform. Advertising on Facebook is similar to Google Ads. The default pricing model for ad campaigns is the CPC (cost per click) where you pay Facebook for every click on the ad.

Advertising 89

Advertising A/B Testing Geo targeting Audience 89

Brid.tv

JUNE 30, 2023

For instance, non-skippable instream ads are well-suited for brand awareness and reach. Skippable instream video ads , on the other hand, are better for developing leads. In addition, with mobile traffic now making up for more than half of all online traffic , mobile ads are a great solution to expanding your reach.

Video Ads 52

Video Ads Marketing Native Advertising Audience 52