Martech Series

JANUARY 17, 2023

To make this as concrete as possible, let’s dive into use cases that demonstrate how consumer closeness can be a major growth driver for brands. The first use case demonstrates how social teams can bridge the consumer closeness gap to improve social campaign performance, monitor sentiment, and grow brand awareness among key consumers.

Pharmaceuticals 84

Pharmaceuticals Public Relations Communications Conversion 84

Single Grain

MAY 1, 2023

As the world’s largest online marketplace, Amazon offers a wide range of advertising options that can be customized to suit your brand’s needs and budget. But there was one issue – they offer customers over 70,000 pharmaceuticals. From their research, using Amazon PPC for all these medications would be a problem.

Advertising 88

Advertising Machine Learning Pharmaceuticals Conversion 88

Digital Turbine

JULY 28, 2022

The impact was crucial, especially when the brand was surrounded in controversy. Johnson’s Baby saw a significant uplift in brand awareness of 20% in 2019. All in all, the campaign contributed significantly to brand awareness through the power of effective mobile creative and the ubiquitous reach of mobile devices.

Education 40

Education Click Through Rate Banner Brand Awareness 40

Single Grain

AUGUST 27, 2020

Partnering with a complementary industry brand can be mutually beneficial, because when they both operate in the cannabis industry, they are each likely to suffer from the same problems regarding marketing restrictions. A partnership can be a great way to grow brand awareness by leveraging the existing audience of your partner.

Marketing 94

Marketing Audience Pop-Up Pharmaceuticals 94

Digiday

MARCH 1, 2023

To improve brand awareness in the U.S., The British invasion Generative AI in the newsroom Vice Media taps new CEOs, BBC’s union journalists vote for a strike and more The British invasion The key hits: About half of The Guardian’s readership is based in North America but only 15% of its revenue comes from that market.

Media 69

Media Audience Pharmaceuticals Agency 69

VideoWeek

DECEMBER 13, 2024

WPP Wins Johnson & Johnson NA Media Duties Pharmaceutical brand Johnson & Johnson has handed media duties in the US and Canada to WPP’s GroupM, Ad Age reported this week. J&J’s media duties in these markets were previously handled by J3, a dedicated unit set up within IPG to run media for the brand.

Ad Tech 52

Ad Tech Media Brand Lift Audience 52

VideoWeek

JANUARY 31, 2025

While the product, as the name suggests, is built for brand awareness, the idea seems to be to cut waste and ensure only relevant audiences are targeted, adding a performance edge to brand campaigns. The unit will be headed up by Sebastian Dankwart, who has been named Director Sales Healthcare.

Media 52

Media Healthcare Pharmaceuticals Audience 52