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Creative Marketing Strategies: How to Market a Cannabis Company

Single Grain

It’s important to note that youTube sponsorships are not YouTube ads ; they are separate deals that are negotiated with the content creators. A sponsorship can mean different things to different channels: It may reference a short video ad that runs at the beginning, end or middle of the video.

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The WIR: ITV to Distribute Content on YouTube, Vivendi Approves Breakup Plans, and WBD Separates Linear Networks

VideoWeek

WPP Wins Johnson & Johnson NA Media Duties Pharmaceutical brand Johnson & Johnson has handed media duties in the US and Canada to WPP’s GroupM, Ad Age reported this week. J&J’s media duties in these markets were previously handled by J3, a dedicated unit set up within IPG to run media for the brand.

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