Brand Awareness Pop-Up Retargeting 
Martech
FEBRUARY 9, 2023
Super Bowl LVII kicks off this Sunday, and brands are finding new ways to gain exposure and drive up sales through digital channels like CTV. Brands advertising around the game this year are adapting to changes in media consumption and shopping with new digital partnerships and campaign strategies.
Digital Remedy
OCTOBER 2, 2023
The age-old maxim of “think globally, act locally” isn’t just embraced by marketers for local mom-and-pop businesses. Today, massive multi-location brands and franchises are taking a local-first approach to their performance marketing strategies, helping them better resonate with their target audience.
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Single Grain
JANUARY 29, 2020
Search engine optimization is the most significant source of attracting users for SaaS companies – d riving up to 68% of the organic traffic that they receive – yet only 11% of companies invest in content marketing. Maptive saw a 51% increase in software demo sign-ups. Simplify, simplify, simplify the sign-up process.
Single Grain
AUGUST 24, 2023
New marketing tactics are popping up daily, so it can be tough for busy business owners and entrepreneurs to stay on top of the latest trends, figure out the best ways to use different platforms, and become a master in every area of digital marketing. Why do many businesses partner with an agency rather than hire in-house?
Single Grain
MARCH 16, 2020
If ads for those sneakers aren’t following you across websites, then you’ve probably just cleaned up the web cookies. Previously, brands primarily thought about how to raise the overall brand awareness among masses; today, the focus is shifting towards one-to-one communication. music gig, party or storefront).
Single Grain
NOVEMBER 15, 2019
If you haven’t done this already, here’s a quick set-up guide.). Slideshow : A looping video ad with up to 10 images. Instant Experience for Mobile : This makes your ad automatically take up the entire screen of the user’s mobile device, should your ad pop up. How to Create a Facebook Mobile Video Ad.
Single Grain
JULY 26, 2023
Remember the last time an ad for that pair of sneakers you’d been eyeing popped up in your Facebook feed? While both aim to communicate a brand’s message and induce consumers to purchase products or services, they engage audiences differently: Traditional advertising is often passive and one-way.
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