MNTN
JANUARY 31, 2024
Figuring out how to increase brand awareness is a persistent challenge for every business decision-maker. Overcoming that hurdle means devising and executing an exemplary brand awareness strategy that leverages multiple touchpoints and complementary channels. When your brand does good, people are going to take notice.
MNTN
FEBRUARY 12, 2024
Nevertheless, we’re also fully aware of the undeniable power of brand awareness and its role in fueling business growth. Our forte may lie in driving performance you can measure, but we still appreciate the art of building brand recognition. What Is Brand Awareness? How Does Brand Awareness Work?
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Ad Rants
FEBRUARY 28, 2023
Public relations and marketing used to be like oil and water, two separate entities that didn't mix. There was a set PR team and a set marketing team, and brands needed both to succeed. Traditional PR is focused on creating a strong, powerful brand image primarily via print and television.
Martech
MAY 17, 2024
You’ve got a solid business plan and secured funding, and you are eager to introduce your brand to the media. When discussing public relations with startups, the misconception that PR only involves press releases frequently surfaces. You’re told that you need PR, which stands for press release, right?
Digiday
JUNE 1, 2022
Across the industry, client expectations of their public relations agencies are changing, placing a strain on the relationship. It has become increasingly harder to sell clients on the value of a slow brand build in today’s fast-paced world, per a communications professional.
Martech Series
JANUARY 17, 2023
To make this as concrete as possible, let’s dive into use cases that demonstrate how consumer closeness can be a major growth driver for brands. The first use case demonstrates how social teams can bridge the consumer closeness gap to improve social campaign performance, monitor sentiment, and grow brand awareness among key consumers.
Digiday
DECEMBER 6, 2022
For that reason — helped by the post-Covid-19 travel rebound — hotel chain Red Carnation has spent the last seven years bullish on its user generated content strategy as a cost effective way to drum up brand awareness. “We can’t clone ourselves, unfortunately. .”
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