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In housing market squeeze, real estate brands retool their marketing spend to maintain brand awareness

Digiday

As homebuyers and renters feel the squeeze, both Opendoor and Realtor.com are retooling their media mixes to maintain brand awareness. Opendoor is on a mission to become a nationally recognizable brand. year-over-year in an effort to maintain brand awareness.

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Nextech AR’s Map D Signs Multiple New Deals As Events Industry Accelerates Shift to Web 3.0

Martech Series

By integrating Map D with ARitize Maps, ARitize 3D, and ARitize Holograms, we are able to maximize the potential revenue with each of our clients and offer immersive experiences that transform industries, including real estate, museums, sporting venues and more.

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Impact of AR on Consumer Purchase Decisions

The Ad Tech Blog

Fashion and beauty brands offer virtual try-ons, allowing consumers to see how a particular makeup look or clothing item would appear on them. Real estate companies use AR to offer virtual property tours, helping clients make informed decisions without physical site visits.

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Digital Agency Solutions: How to Maximize Your Local Campaigns With Performance CTV

Digital Remedy

Other sectors seeing an optimistic adjustment in advertising expectations include financial institutions, loan services, plumbing and HVAC services, and real estate agencies. BIA also revises upward its projections for Tier 3—new car dealers and automotive repair services.

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5 Facebook Ads Trends You Can’t Ignore in 2020

Single Grain

You also have less real estate to work with on mobile before the “see more” prompt, so you need to hook the user in right away, like in this example: Another must for Facebook mobile ads is a call-to-action (CTA) button. Studio-shot: 97% more effective for brand awareness. 80% more effective for driving intent.

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Move Over Static Billboards, There’s a New Out-of-Home in Town

MNTN

For decades, out-of-home was seen as strictly a top-of-funnel channel, used solely to drive brand awareness. Out-of-home even offers opportunities for B2B advertisers who may have struggled to create memorable brand marketing moments. Part of this recent success of OOH can be attributed to how advertisers are using it.

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How brands are using the Olympics in display ads (feat. Gillette, Intel, Toyota & more)

Ad Beat

All of which is music to the ears of advertisers looking to use the Games to boost brand awareness and sales. With that in mind, we used Adbeat’s exclusive competitive advertising intelligence data to analyze how brands like Gillette, Intel, and Toyota are leveraging the Olympics as part of their US display ad strategies.