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Other sectors seeing an optimistic adjustment in advertising expectations include financial institutions, loan services, plumbing and HVAC services, and realestate agencies. BIA also revises upward its projections for Tier 3—new car dealers and automotive repair services.
When a publisher joins a supply-side platform , this platform collects data on the publisher’s ad realestate. Every time a user visits the publisher’s website or plays a video, this realestate is offered on an ad exchange. Google ADX uses real-time bidding to ensure all inventory is sold to the right bidders.
Video Content: Videos are great for keeping your viewers engaged: Video marketers get 66% more qualified leads per year, achieve a 54% increase in brandawareness, and have gotten new customers from a video on social media. Running contests on social media is an easy and fun way to increase engagement and brandawareness.
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