Digiday

OCTOBER 11, 2022

As advertisers increasingly shift media budgets to retail media networks, the challenges for brands striving to stand out are also growing. Additionally, McKinsey predicts RMNs could command $100 billion in ad spending by 2026, while BCG forecasts retail media will account for 25% of digital media spending.

Retail 74

Retail Media Viewability Brand Awareness 74

Martech Series

JUNE 16, 2022

At the heart of this new product suite is Brand Lift Live, an integrated, real-time survey solution that enables marketers to optimize campaigns continuously against the brand awareness and consideration metrics that really matter, rather than limiting substitute metrics such as viewability and click-through rate (CTR).

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

Martech

MAY 18, 2022

The Media Rating Council (MRC) and Interactive Advertising Bureau (IAB) define a video ad as viewable when at least 50% of an ad is in view for a minimum of one second (for display ads) or two seconds (for video ads). The video ads on Pinterest are used to generate brand awareness and conversions campaign objectives.

Advertising 113

Advertising Video Ads CPM Viewability 113

Basis

AUGUST 30, 2022

Even still, CTV ad spend has skyrocketed recently, thanks to the powerful brand awareness, leads, and sales the format offers. Retail, media, tech, and finance are the top industries when it comes to OTT video ad spending. CTV ads are high-quality, non-skippable, and 100% viewable. billion by 2024, and account for 7.6%

Advertising 98

Advertising Viewability Brand Awareness A/B Testing 98

Martech Series

OCTOBER 6, 2022

The study used Lumen’s cutting-edge eye-tracking technology to monitor player attention levels within in-game ad campaigns across multiple ad categories, including automotive, education, energy, entertainment, fashion, CPG, QSR, retail, and tech. our desktop display benchmark, along with 93% viewability on PC and 94% on mobile.

Viewability 87

Viewability Audience Entertainment GDPR 87

Basis

NOVEMBER 12, 2024

Point-of-purchase: Screens (often smaller) that reach consumers in shopping or check-out environments in destinations like grocery stores, big box retailers, convenience stores, liquor stores, etc. And, given its one-to-many nature, DOOH is an effective channel for building brand awareness and boosting brand recognition at scale.

Advertising 52

Advertising Pop-Up Brand Awareness Impressions 52

Brid.tv

SEPTEMBER 25, 2024

CPM is ideal for campaigns focused on brand awareness and reaching a wider audience since it’s most commonly used for high-traffic websites. To be more precise, above-the-fold ads have on average a viewability rate of 70% , contributing to a higher CPM of about 40% on premium placements. Why Use CPM?

CPM 52

CPM CPC Advertising CPA 52