Brand Awareness Retargeting Shipping 
MNTN
MAY 18, 2022
TV advertising has traditionally been associated with big-impact, brand awareness ads—but there’s nothing traditional about Connected TV (CTV). Thanks to advancements in the CTV space, you can serve prospecting and retargeting ads directly to your target audience on the biggest screen in the house, all throughout the year.
Single Grain
JUNE 26, 2019
If you’re ready to break into the world of PPC campaigns to build brand awareness, attract leads and drive sales, Facebook Ads is one of the best platforms to start with. Most ad funnels start with a general audience and use retargeting campaigns to deliver increasingly segmented ad campaigns to increasingly warm audiences.
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Single Grain
JULY 2, 2019
Free shipping. 4) Leverage the Power of Retargeting. According to Retargeter, only 2% of traffic converts on the first visit. Retargeting is a great way to connect with prospects who are already in the middle stage of the sales funnel. Dive Deeper: Retargeting 101: Why It’s Essential for Any Marketing Funnel.
Basis
OCTOBER 18, 2022
That could come in the form of sticker price, coupon availability, perceived value, and/or the promise of free shipping, free returns, and low hassle. These audiences are not the typical cannabis customers, so competitors will be less likely to target them, allowing your brand to own the space. CPG Holiday Advertising Best Practices.
MNTN
AUGUST 25, 2023
Upper Funnel vs Lower Funnel Marketing In the upper funnel, your main goal is to grow brand awareness and build trust with your audience. This stage is about introducing your target audience (those that you think will be most interested in your product or service) to what your brand has to offer.
Basis
JULY 14, 2023
Like last year, price—which encompasses not just sticker price, but also factors such as coupon availability, perceived value, and/or the promise of free shipping and free returns—will be top-of-mind for consumers, more than a third of whom are buying less than they were six months ago.
Digital Remedy
NOVEMBER 1, 2022
These unideal buying circumstances will lead to consumers looking to take advantage of early deals—like Cyber Month and Black Friday—in efforts to avoid last-minute inconveniences such as shipping costs and scarcity of goods. Consumers are on the hunt to save wherever they can, whether that’s on shipping costs or product price points.
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