Martech

AUGUST 15, 2024

Marketing ROI. It fuels future sales and shapes brand perception, both undeniably crucial, but notoriously tricky to measure. It’s building a brand story that resonates — forging connections that turn customers into loyal referrals and delivering an experience beyond the solution.

ROI 117

ROI Finance Brand Awareness Conversion 117

Martech

APRIL 27, 2023

Virtual events are great for education, global outreach and strengthening your brand awareness. Register and attend “Maximize ROI and Lead Gen With This Virtual Events Marketing Formula,” presented by Kaltura. But what they’re especially fantastic at is lead generation. Click here to view more MarTech webinars.

ROI 113

ROI Brand Awareness Marketing Education 113

MNTN

NOVEMBER 11, 2022

“There will be a move away from brand awareness to activation, performance, measurement and ROI,” said Sir Martin Sorrell , who has experienced multiple recessions in his lifetime—from the economic downturn in the early 1990s through to the global financial crisis in 2008. So, What’s the Bottom Line to a Stronger Bottom Line?

Brand Awareness 105

Brand Awareness Advertising Marketing Brand Lift 105

Martech

MAY 10, 2023

Virtual events are great for education, global outreach and strengthening your brand awareness. Register and attend “Maximize ROI and Lead Gen With This Virtual Events Marketing Formula,” presented by Kaltura. The post Uncover the ultimate strategy to increase ROI and lead gen appeared first on MarTech.

ROI 106

ROI Brand Awareness Education MarTech 106

Martech Series

JULY 7, 2022

Beacon Media + Marketing has released a guide on how to measure healthcare marketing ROI. Marketing requires several methods to ensure brand awareness and convert clients. Marketing Technology News: Countable Launches Enterprise ESG Portal to Bring Brand Impact to Life. Comparing the marketing efficiency to competitors.

Healthcare 86

Healthcare ROI Brand Awareness Marketing 86

Martech

APRIL 3, 2025

Misalignment between conversion event tracking and actual revenue generation leads to wasted resources and poor marketing ROI. While brand awareness is the essential first step for users on their path to purchase, considering top-of-funnel behavior as conversions is a flawed practice. Where is the disconnect?

Conversion 96

Conversion ROI Brand Awareness Click Through Rate 96

Basis

MARCH 16, 2023

However, there are certain challenges that remain ever-present, and those always-on initiatives are essential to driving brand awareness and customer acquisition. Maximizing return on investment (ROI) from programmatic ad spend is one such example. What is Programmatic ROI? Let’s dive in. It’s marketing 101 in 2023.

ROI 95

ROI Advertising Brand Awareness Cookies 95

Martech

JANUARY 14, 2025

The “brand awareness” campaigns with no connection to revenue? Dig deeper: How to align sales and marketing for revenue growth Your 90-day plan: From budget defense to value offense You can keep fighting budget battles the old way: Defending last year’s spending, pleading for resources and promising eventual ROI.

Marketing 121

Marketing Conversion MarTech Brand Awareness 121

illumin

OCTOBER 24, 2024

Effective B2B advertising can increase brand visibility, grow sales volumes, and expand market reach. Building Brand Awareness and Credibility In the B2B sector, trust and credibility are paramount. This can make it challenging to track the effectiveness of advertising efforts and measure return on investment (ROI).

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Martech

FEBRUARY 6, 2025

Dig deeper: Balancing the human-to-AI mix in B2B marketing Develop ROI frameworks for brand marketing More and more marketers are being asked to quantify the value of brand marketing in financial terms. Business leaders understand brand equity matters but want more precise insights into how marketing helps build it. .”

Machine Learning 82

Machine Learning Brand Lift Marketing Click Through Rate 82

illumin

OCTOBER 24, 2024

Effective B2B advertising can increase brand visibility, grow sales volumes, and expand market reach. Building Brand Awareness and Credibility In the B2B sector, trust and credibility are paramount. This can make it challenging to track the effectiveness of advertising efforts and measure return on investment (ROI).

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Ad Rants

FEBRUARY 6, 2024

Measure the impact of influencer campaigns tracking links, referral codes, and engagement metrics to assess ROI and inform future collaborations. Implement user-generated content campaigns, such as contests, challenges, or hashtags, to incentivize participation and increase brand awareness.

Healthcare 226

Healthcare eCommerce Marketing ROI 226

Martech

MARCH 11, 2024

By implementing a multi-touch attribution strategy, marketers can gain better insights into the effectiveness of their marketing efforts, optimize their marketing planning and budget allocation, and ultimately improve their return on investment (ROI). I’m a brand manager for a new organic juice brand. Understood?

Brand Awareness 108

Brand Awareness ROI Click Through Rate Conversion 108

Martech

NOVEMBER 18, 2024

Project management data can help you cut through the noise and identify which tasks will have the most significant impact so you can focus on what will drive long-term ROI. Dig deeper: 5 ways to use project management data to increase marketing ROI 2.

ROI 108

ROI Audience Manufacturing Marketing 108

Smarty Ads

OCTOBER 20, 2020

This way targeted advertising performs well for most business goals, such as increasing ROI or driving brand awareness. Perhaps every marketer today knows that each target audience persona requires a different strategy and attitude. In order to make your marketing efforts work it is important to understand.

Advertising 98

Advertising Brand Awareness ROI Audience 98

Single Grain

FEBRUARY 14, 2025

YouTube marketing is still beneficial for agencies because it can improve brand awareness, grow organic traffic, attract a global audience , and it’s easy to r epurpose video content on multiple platforms. These businesses can track ROI more precisely, while YouTube requires a more holistic view of attribution and engagement.

ROI 52

ROI Agency Brand Awareness SEO 52

Ad Rants

NOVEMBER 6, 2023

Remember, the more eyes that land on your billboard, the better the chances of creating brand awareness or enticing potential customers. Keep in mind that the most sought-after billboard locations often have a higher price tag, but the ROI can be well worth it if you're able to reach a large and engaged audience.

Electronics 215

Electronics Audience Brand Awareness Fashion 215

Martech

JULY 26, 2024

It’s about building trust, brand awareness, and thinking outside the box. For the rest, recent data shows that cookie-based targeting is ROI negative (Ahmadi et al 2023) and largely is not significantly more accurate than random targeting (Neumann et al 2022). We shouldn’t expect data to be handed to us on a silver platter.

Cookies 124

Cookies Non-Profit Audience GDPR 124

AdvertiseMint

JANUARY 12, 2025

Selecting the appropriate format depends on your campaign’s specific objectives, whether it’s boosting brand awareness, generating leads, or driving sales. Monitoring and Adjusting for Optimal ROI Effective advertising on Reddit requires continuous monitoring and strategy adjustment.

ROI 52

ROI Conversion Conversion Rate Brand Awareness 52

Fuel Lines

APRIL 30, 2019

Agency and martech readers are encouraged to pursue work, particularly those with heavy PR capabilities since Stryve’s main goal is to increase brand awareness. When pitching, focus on differentiating the brand from competitors such as Kalahari Bitlong, Brooklyn Bitlong and Bull & Cleaver. Kopari Cosmetics.

Agency 196

Agency Brand Awareness MarTech Media 196

Martech

FEBRUARY 28, 2024

Now, marketing needs to show ROI quickly. This process of gathering leads at the top and moving them to the bottom is mechanical and ignores how brand awareness develops into active demand. The stages are as follows: Brand recognition. Brand understanding. Few reach here, but those who do dominate the category.

Marketing 139

Marketing Brand Awareness Viewability Audience 139

Martech

NOVEMBER 29, 2022

Those surveyed said they were investing in a metaverse presence to boost brand awareness and perception, and to reach customers where they are. Here are the top reasons why marketers are making this investment: Build brand awareness/recognition (52%). Boost brand perception (46%). Metaverse goals. Why we care.

Marketing 113

Marketing Brand Awareness eCommerce ROI 113

AdExchanger

AUGUST 19, 2022

You might think boosting brand awareness wouldn’t be a major concern for PespiCo, one of the largest food and beverage brands in the world. Brand awareness is top of mind for PepsiCo’s senior director of media strategy and investment Katie Haniffy. And PepsiCo is focused on adjusting its brand awareness campaigns.

Brand Lift 110

Brand Lift Brand Awareness Food Media 110

Martech

SEPTEMBER 8, 2023

The event was incredibly successful: Sales booked dozens of on-site meetings, NPS scores were high and brand awareness skyrocketed. It isn’t a lack of vision: Most marketers understand that event content that lives on for months increases post-event touchpoints, drives more leads and grows brand awareness.

Brand Awareness 126

Brand Awareness ROI Marketing MarTech 126

Single Grain

AUGUST 18, 2023

In this post, we’ll cover nine of our latest digital marketing case studies to dive deep into real-world scenarios in which we walk through the successes, challenges, and ROI that our clients experienced. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98

ROI Marketing SEO CPA 98

Fuel Lines

FEBRUARY 21, 2019

Keep in mind that emerging companies typically look for outside PR work in order to build brand awareness before reviewing creative/media agencies. In that vein, expect ROI to become a bigger focus. Lime will have to compete with others like Lyft, Spin, Bird and Uber.

Agency 203

Agency Brand Awareness ROI Media 203

Single Grain

JANUARY 9, 2025

ABM offers many benefits, such as a higher ROI , personalized engagement , aligned marketing and sales teams , better customer retention , and a shorter sales cycle. This is why 76% of marketers say they get a higher ROI with ABM than other marketing strategies. Here are some reasons why ABM is worth the investment.

Marketing 52

Marketing ROI Brand Awareness Machine Learning 52

Basis

MAY 23, 2024

Rethinking The Dichotomy However, such a disparate approach to these marketing strategies can have negative impacts for brands and advertisers—particularly in the long-term. Research has shown that the long-term effects of marketing account for 60% of total ad spend ROI , where short-term effects make up only 40%.

ROI 98

ROI Brand Awareness A/B Testing Audience 98

illumin

APRIL 11, 2024

The campaign with Corkcicle proves the potential for enhanced ROI and brand awareness when you bring this authentic and successful content to the open web and connected TV. It only makes sense to further amplify this influencer content outside of the social media walled gardens.

Brand Awareness 127

Brand Awareness ROI Entertainment Ad Tech 127

Martech

AUGUST 4, 2022

What is surprising is that increasing brand awareness came in at No. ROI again leads the pack, with 40% citing it. Nearly two-thirds expect a moderate increase. Top five objectives. To no one’s surprise, increasing revenue remains the No. 1 priority among most (51%) for those surveyed. 2 with 37%. Most effective KPIs.

Marketing 119

Marketing Conversion Rate Brand Awareness Display Advertising 119

Digiday

APRIL 2, 2024

This year’s Digiday Video and TV Awards finalists focused on measuring results and proving ROI, crafting successful partnerships and collaborations, curating content experiences and utilizing emerging technologies. The shortlist entries showcase creativity, engagement and results, using audience understanding to produce impactful campaigns.

Brand Awareness 95

Brand Awareness ROI Impressions Audience 95

Single Grain

DECEMBER 21, 2023

Video generally gets a good ROI, making it one of the more productive marketing tactics to include in your strategy. But how can you create videos that increase brand awareness and sales? The post Best Practices for Maximizing Video Content ROI appeared first on Single Grain.

ROI 52

ROI Real Estate Entertainment Audience 52

Basis

DECEMBER 4, 2024

For example, in the search space, budgets once focused solely on bottom-funnel KPIs can now support broader brand-building goals. Rather than reserving digital display for brand awareness and search for conversions, marketers should consider how paid search can contribute to brand-building too.

Advertising 94

Advertising Retail Pop-Up Media 94

Single Grain

JULY 20, 2023

Or maybe your existing campaign isn’t converting the leads you need to make your ROI. For a better chance of increasing brand awareness and CTRs, consider leveraging these Google Ads strategies. That way, you’ll still make your ROI while maximizing your revenue. But what if you’re new to Google Ads strategies?

ROI 52

ROI Conversion CPC Food 52

Martech

MAY 15, 2024

Define the goals of your marketing and what success looks like Is your primary focus on increasing leads, growing brand awareness or creating customer loyalty? New-to-the-market platforms often offer three or six-month product trials at a reduced cost, hoping to show immediate ROI and value.

MarTech 110

MarTech ROI Machine Learning Banner 110

MNTN

FEBRUARY 12, 2025

By leveraging AI, real-time bidding, and audience targeting, brands can optimize ad placements across CTV, display, mobile, and other digital channels for maximum efficiency and ROI. Goal: Overall Campaign ROI Return on Investment (ROI) Measures overall profitability, calculated as (Revenue Campaign Cost) / Campaign Cost.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Martech

DECEMBER 6, 2024

Prime : Gauge the AI’s knowledge and establish context: What do you know about applying AI to marketing analytics and enhancing campaign ROI? By creating these posts, I aim to increase engagement and educate my audience, which is crucial for building brand awareness and attracting new clients.

SEO 124

SEO Audience Education Machine Learning 124