Martech

JULY 22, 2024

We just got an ROI of 15% on our last marketing campaign.” What if previous campaigns over the past two years averaged a 25% ROI? However, if the average ROI on campaigns was 10% during that period, then this latest campaign did well. Can they quantify that they increased brand awareness? Typically not.

Marketing 117

Marketing SEO ROI Brand Awareness 117

Martech

FEBRUARY 28, 2024

Now, marketing needs to show ROI quickly. This process of gathering leads at the top and moving them to the bottom is mechanical and ignores how brand awareness develops into active demand. The stages are as follows: Brand recognition. Brand understanding. Few reach here, but those who do dominate the category.

Marketing 140

Marketing Brand Awareness Viewability Audience 140

Ad Rants

NOVEMBER 6, 2023

Remember, the more eyes that land on your billboard, the better the chances of creating brand awareness or enticing potential customers. Keep in mind that the most sought-after billboard locations often have a higher price tag, but the ROI can be well worth it if you're able to reach a large and engaged audience.

Electronics 219

Electronics Audience Brand Awareness Fashion 219

Martech

MARCH 11, 2024

By implementing a multi-touch attribution strategy, marketers can gain better insights into the effectiveness of their marketing efforts, optimize their marketing planning and budget allocation, and ultimately improve their return on investment (ROI). I’m a brand manager for a new organic juice brand. Understood?

Brand Awareness 94

Brand Awareness ROI Click Through Rate Conversion 94

Smarty Ads

OCTOBER 20, 2020

This way targeted advertising performs well for most business goals, such as increasing ROI or driving brand awareness. Perhaps every marketer today knows that each target audience persona requires a different strategy and attitude. In order to make your marketing efforts work it is important to understand.

Advertising 98

Advertising Brand Awareness ROI Audience 98

Fuel Lines

APRIL 30, 2019

Agency and martech readers are encouraged to pursue work, particularly those with heavy PR capabilities since Stryve’s main goal is to increase brand awareness. When pitching, focus on differentiating the brand from competitors such as Kalahari Bitlong, Brooklyn Bitlong and Bull & Cleaver. Kopari Cosmetics.

Agency 196

Agency Brand Awareness MarTech Media 196

Martech

JULY 16, 2024

Pipeline 360, Integrate’s B2B media business, today launched a purpose-built display advertising platform which will combine with its “write once, publish often” content syndication solution for an integrated “branded demand” offering, where demand generation is wrapped together with building brand awareness.

Display Advertising 82

Display Advertising Advertising Brand Awareness ROI 82

Martech

NOVEMBER 29, 2022

Those surveyed said they were investing in a metaverse presence to boost brand awareness and perception, and to reach customers where they are. Here are the top reasons why marketers are making this investment: Build brand awareness/recognition (52%). Boost brand perception (46%). Metaverse goals. Why we care.

Marketing 110

Marketing Brand Awareness eCommerce ROI 110

Martech

AUGUST 15, 2024

Marketing ROI. It fuels future sales and shapes brand perception, both undeniably crucial, but notoriously tricky to measure. It’s building a brand story that resonates — forging connections that turn customers into loyal referrals and delivering an experience beyond the solution.

ROI 104

ROI Finance Brand Awareness Conversion 104

Martech

SEPTEMBER 8, 2023

The event was incredibly successful: Sales booked dozens of on-site meetings, NPS scores were high and brand awareness skyrocketed. It isn’t a lack of vision: Most marketers understand that event content that lives on for months increases post-event touchpoints, drives more leads and grows brand awareness.

ROI 124

ROI Brand Awareness Marketing MarTech 124

Single Grain

AUGUST 18, 2023

In this post, we’ll cover nine of our latest digital marketing case studies to dive deep into real-world scenarios in which we walk through the successes, challenges, and ROI that our clients experienced. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98

ROI Marketing SEO CPA 98

Fuel Lines

FEBRUARY 21, 2019

Keep in mind that emerging companies typically look for outside PR work in order to build brand awareness before reviewing creative/media agencies. In that vein, expect ROI to become a bigger focus. Lime will have to compete with others like Lyft, Spin, Bird and Uber.

Agency 203

Agency Brand Awareness ROI Media 203

AdExchanger

AUGUST 19, 2022

You might think boosting brand awareness wouldn’t be a major concern for PespiCo, one of the largest food and beverage brands in the world. Brand awareness is top of mind for PepsiCo’s senior director of media strategy and investment Katie Haniffy. And PepsiCo is focused on adjusting its brand awareness campaigns.

Brand Lift 101

Brand Lift Brand Awareness Food Media 101

Single Grain

DECEMBER 21, 2023

Video generally gets a good ROI, making it one of the more productive marketing tactics to include in your strategy. But how can you create videos that increase brand awareness and sales? The post Best Practices for Maximizing Video Content ROI appeared first on Single Grain.

ROI 52

ROI Real Estate Entertainment Audience 52

Digiday

APRIL 2, 2024

This year’s Digiday Video and TV Awards finalists focused on measuring results and proving ROI, crafting successful partnerships and collaborations, curating content experiences and utilizing emerging technologies. The shortlist entries showcase creativity, engagement and results, using audience understanding to produce impactful campaigns.

Brand Awareness 92

Brand Awareness ROI Impressions Audience 92

illumin

APRIL 11, 2024

The campaign with Corkcicle proves the potential for enhanced ROI and brand awareness when you bring this authentic and successful content to the open web and connected TV. It only makes sense to further amplify this influencer content outside of the social media walled gardens.

Brand Awareness 127

Brand Awareness ROI Entertainment Ad Tech 127

Martech

AUGUST 4, 2022

What is surprising is that increasing brand awareness came in at No. ROI again leads the pack, with 40% citing it. Nearly two-thirds expect a moderate increase. Top five objectives. To no one’s surprise, increasing revenue remains the No. 1 priority among most (51%) for those surveyed. 2 with 37%. Most effective KPIs.

Marketing 118

Marketing Conversion Rate Brand Awareness Display Advertising 118

Single Grain

MAY 5, 2023

By the end, you will have a better understanding of how a multi-channel marketing approach can help boost your PPC advertising ROI. We monitored every aspect of the campaign, from daily spend to ROI, and were ruthless in replacing underperforming ads and expanding the winning ads.

ROI 52

ROI Advertising Conversion SEO 52

Single Grain

JULY 20, 2023

Or maybe your existing campaign isn’t converting the leads you need to make your ROI. For a better chance of increasing brand awareness and CTRs, consider leveraging these Google Ads strategies. That way, you’ll still make your ROI while maximizing your revenue. But what if you’re new to Google Ads strategies?

ROI 52

ROI Conversion CPC Food 52

Digiday

APRIL 2, 2024

This year’s Digiday Video and TV Awards finalists focused on measuring results and proving ROI, crafting successful partnerships and collaborations, curating content experiences and utilizing emerging technologies. The shortlist entries showcase creativity, engagement and results, using audience understanding to produce impactful campaigns.

Brand Awareness 80

Brand Awareness ROI Impressions Audience 80

Martech Series

JULY 15, 2022

About 26% of them said that they read data so that they can increase the ROI of the marketing and sales budget. The analysis allows the modern marketer to achieve higher ROI on marketing investments by understanding what is successful in driving conversions and brand awareness.

Marketing 98

Marketing ROI Brand Awareness Conversion 98

Basis

MAY 23, 2024

Rethinking The Dichotomy However, such a disparate approach to these marketing strategies can have negative impacts for brands and advertisers—particularly in the long-term. Research has shown that the long-term effects of marketing account for 60% of total ad spend ROI , where short-term effects make up only 40%.

ROI 79

ROI Brand Awareness A/B Testing Audience 79

MNTN

JULY 14, 2023

Of course, the most-cited benefit was CTV advertising’s dual ability to achieve both brand awareness and performance marketing goals. Ultimately, the survey results indicate a growing confidence in CTV as an effective advertising medium, with advertisers increasingly allocating resources to tap into its potential.

Marketing 98

Marketing Brand Awareness ROI Audience 98

Martech Series

JANUARY 2, 2023

Influencers have played an evolving role in brands’ marketing strategies, facilitating discovery, growing brand awareness, creating content and becoming advocates. With the development of better platform shopping functionality, influencers could play a bigger role in brands’ ecommerce strategies.

eCommerce 91

eCommerce Brand Awareness ROI Conversion 91

Spoton Digital Media

OCTOBER 20, 2023

Here’s How to Find Out Decreased brand awareness and recognition Cutting budgets affects each part of the marketing funnel. Without marketing or advertising, brands will struggle with building the brand awareness needed to attract new audiences and build relationships with new or already interested customers.

Advertising 90

Advertising Marketing ROI Brand Awareness 90

Martech

FEBRUARY 12, 2024

After heavily relying on performance marketing, brands will find that moving up the funnel and building relationships with their audience earlier leads to a more favorable balance between paid and organic revenue in the long run. Ultimately, this approach enhances the effectiveness of your performance marketing efforts.

Marketing 108

Marketing Brand Awareness ROI MarTech 108

Martech Series

JULY 14, 2022

Advertisers have embraced CTV and they’re shifting bigger budgets to the medium as an essential buy for driving brand awareness and performance marketing,” said Tom Cox, President of Premion. Achieving Brand Awareness and Performance Marketing Goals Seen as Significant Advantages.

Advertising 76

Advertising Brand Awareness Brand Lift Impressions 76

Single Grain

AUGUST 24, 2023

Getting your articles to rank high in search isn’t just about building brand awareness or getting more page views. billion social media users worldwide, this is one of the core strategies that digital marketers use to increase brand awareness and sales. Social Media Marketing With 4.8 Consider these numbers: 81.6%

Agency 98

Agency Marketing SEO Brand Awareness 98

Martech

MAY 15, 2024

Define the goals of your marketing and what success looks like Is your primary focus on increasing leads, growing brand awareness or creating customer loyalty? New-to-the-market platforms often offer three or six-month product trials at a reduced cost, hoping to show immediate ROI and value.

MarTech 90

MarTech ROI Machine Learning Banner 90

Martech

OCTOBER 17, 2023

More reach generally equates to more brand awareness. Beyond the numbers Brand sentiment: Positive comments, stories shared and interactions on influencer content can reveal how audiences perceive your brand. Crunching the influencer ROI When done right, influencer marketing isn’t an expense — it’s an investment.

Marketing 120

Marketing Audience Brand Awareness ROI 120

Martech

FEBRUARY 9, 2023

“The best payoffs are when brands create experiences around the Super Bowl in a way that lets them be a part of the conversation while still connecting with fans in an authentic way. She added, “Last year we had a Super Bowl ad that was a big brand awareness play.

Brand Awareness 84

Brand Awareness Pop-Up Retargeting Affiliates 84

illumin

OCTOBER 24, 2024

Effective B2B advertising can increase brand visibility, grow sales volumes, and expand market reach. Building Brand Awareness and Credibility In the B2B sector, trust and credibility are paramount. This can make it challenging to track the effectiveness of advertising efforts and measure return on investment (ROI).

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Martech

NOVEMBER 3, 2021

Or are you meeting your revenue goals and looking to expand brand awareness? Look at your own data to compare the ROI across paid traffic and organic traffic, and make sure your comparative budgets are in line with your returns. Let the numbers do the talking, and plan your budget with your final ROI in mind.

SEO 117

SEO Conversion Rate ROI Conversion 117

Single Grain

OCTOBER 20, 2020

If a consumer is weighing their options, an interactive calculator might offer the insight into ROI or savings that they need to make the decision to purchase. Below are two examples of successful calculators that delighted users and drove more leads for those who implement them: 1) HubSpot – Ads ROI Calculator.

ROI 145

ROI Conversion Rate Conversion Marketing 145

Martech

MAY 3, 2024

Dig deeper: Why B2B marketing needs brand building more than lead gen Every ad is a button that must be clicked All of this means that advertising in B2B is generally in pursuit of immediate outcomes, treating it as a direct response lead gen channel rather than a brand awareness one.

Marketing 122

Marketing Brand Awareness Conversion Advertising 122

Martech

OCTOBER 4, 2023

billion yearly Programmatic drawbacks “Programmatic is kind of the shotgun method, where you’re trying to reach a large enough audience to build brand awareness,” said Benediktsson. “It Dig deeper: Bid shading costing advertisers $6.6 It has a much lower level of clicks and also a low level of conversions per click.” Get MarTech!

Machine Learning 114

Machine Learning Audience Brand Awareness Conversion 114

Single Grain

SEPTEMBER 13, 2019

83% of marketers claimed to have gotten a good ROI from video. Video is one of the easiest ways to boost your revenue, gain more brand awareness, and grow your company. One of the reasons for this is the Rule of Seven: People need to see your brand seven times before they decide to take an action.

Marketing 112

Marketing SEO Conversion Rate Banner 112