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Digital Advertising Guide

Adtelligent

Paid search advertising shows high levels of efficiency, mainly because the ad is for people already searching for this service or product. According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it.

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Native Advertising for SaaS: A Perfect Alternative to Facebook Ads

Single Grain

There are two pillars that SaaS marketers usually focus on: owned marketing channels and paid social advertising. SaaS brands are exploring alternative marketing methods — like native advertising. Should you follow the trend and start with native advertising? Their ads typically aim at building brand awareness.

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Top 8 Benefits of Social Media Advertising

Single Grain

HubSpot aptly describes social media audiences like this: “Your social media target audience consists of the people who are most likely to be interested in your product.” Dive Deeper: How to Target Effectively on LinkedIn 2) Increased Brand Awareness Fostering brand awareness is crucial for any business to succeed.

Media 98
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Why DOOH is a big draw for startups and direct response marketers

Digiday

In a quest to boost brand awareness, small businesses and startups that were once focused predominantly on direct response marketing are increasingly adding digital out-of-home advertising to their media mixes. “A Many are pivoting to brand awareness tactics, and rethinking their advertising on Facebook and Instagram.

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Paid Social Media Advertising: A Bad Investment for B2B Brands?

Single Grain

Navigating the Maze of B2B Social Ads Now let’s journey into an alternate perspective, one that sees paid social media advertising as a multifaceted tool rather than an all-encompassing verdict: The Power of Brand Awareness: The notion that paid social ads excel in cultivating brand awareness takes center stage.

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BIMBO - Sync social ads with T????V? ?& Sport during the World Cup 2018

AdGlow

The Russia World Cup 2018 was a huge opportunity for brands to grow social media engagement and increase brand awareness.

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How sunglasses brand Quay retooled its advertising to be less reliant on performance marketing following iOS changes

Digiday

Now, since the brand has “reduced our spend within social advertising since the iOS changes” the company takes a “much more balanced” approach, said Bricker, as it has a mix of performance marketing, search, affiliate marketing and streaming ads as well as partnerships with buzzy young-skewing shows like Love Island.