AdvertiseMint

DECEMBER 9, 2023

Would you like to know how to create video ads for Facebook? Creating compelling video ads for Facebook is the way to go if you want to make your mark and capture your audience’s attention. This blog post will discuss the easy steps and tips to create a successful Facebook video ad. Know your audience.

Video Ads 52

Video Ads A/B Testing Audience Brand Awareness 52

InMobi

SEPTEMBER 7, 2016

After “Mobile is Eating our World” it’s time for “Video is the new HTML”, and building on these thoughts of Benedict Evans, we at InMobi are proud to introduce the #WinWithVideo series which we kickstarted last week with a webinar (Download: Presentation , Video Recording ) on the mobile video ads.

Video Ads 52

Video Ads Brand Awareness CPA Advertising 52

Single Grain

MAY 9, 2023

With the rise of social media and video-sharing platforms, video marketing has proven to be a valuable tool for businesses to build brand awareness, connect with their target audience and increase sales. Video ads can ensure that your content is shown to more users faster than educational videos.

Video Ads 52

Video Ads Advertising SEO Brand Awareness 52

Brid.tv

JUNE 30, 2023

Nowadays, advertisers are willing to invest much more in video ads. However, it’s a rather challenging task to make a video ad that will fully serve its purpose. So, to help advertisers, we decided to share eight tips on how to make a video ad more effective and eye-catching to consumers.

Video Ads 52

Video Ads Marketing Native Advertising Audience 52

Brid.tv

JUNE 30, 2023

Nowadays, advertisers are willing to invest much more in video ads. However, it’s a rather challenging task to make a video ad that will fully serve its purpose. So, to help advertisers, we decided to share eight tips on how to make a video ad more effective and eye-catching to consumers.

Video Ads 52

Video Ads Marketing Native Advertising Audience 52

Martech

MAY 18, 2022

Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Clearly, having a video ad strategy is highly beneficial.

Advertising 108

Advertising Video Ads CPM Viewability 108

Single Grain

JULY 29, 2021

As an advertising platform, Spotify offers dual benefits: First, it enables you to reach a large audience base via different audio ads. Second, you can run video ads that play unmuted. Therefore, unlike other video advertising platforms such as YouTube, you can be sure that your ads will be heard by the user.

Video Ads 59

Video Ads Impressions Audience Advertising 59

Ad Beat

OCTOBER 22, 2024

percent of respondents admitted they always skip in-app video ads if there’s the option to do so after a certain time period, while just 19.7 percent said they don’t skip ads that are relevant to them. That way, even if the viewer skips your ad, they’ll still remember your brand name. Makes sense, right?

Video Ads 59

Video Ads Audience Brand Awareness Impressions 59

Brid.tv

DECEMBER 30, 2024

Todays digital landscape and social media platforms are driven by short-form video content , and video advertising is no different. Short-form video ads , with their concise and engaging format, are perfect for grabbing attention in a world with diminishing attention spans. Who Are Short-Form Video Ads For?

Video Ads 52

Video Ads Advertising Brand Awareness Click Through Rate 52

Adtelligent

JULY 19, 2022

Paid search advertising shows high levels of efficiency, mainly because the ad is for people already searching for this service or product. According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Digiday

SEPTEMBER 25, 2024

Not only are consumers engaging with video at high rates across channels and devices, but ads served on these platforms are effectively driving full-funnel business outcomes. For instance, one survey found that 75% of consumers have made at least one purchase as a result of watching video ads.

Brand Awareness 80

Brand Awareness Video Ads Conversion Audience 80

Martech Series

JULY 26, 2022

Report Revealed Half of the 90 Million Unique Users Exposed to Video Ads with Commerce Capabilities Engaged with Ads From KERV’s Platform Within a Six Month Period. Last year was really the first time consumers saw shoppable video ads.

Brand Awareness 77

Brand Awareness Food Video Ads Fashion 77

Digiday

JANUARY 29, 2023

She pointed to 97% attention paid and 80% ad recall to the ad, with a 38% increase in unaided brand awareness vs control, and the same percent increase on likelihood to interact with the brand within two weeks of seeing the ad. “We’re And we have the data to prove that cinema does that now.

Video Ads 69

Video Ads Media Advertising Brand Awareness 69

Single Grain

MAY 24, 2023

Dive Deeper: Social Media Marketing for Business Owners: How to Get Started in 2023 7) 93% of marketers worldwide believe that the main advantage of social media advertising is the expansion of brand awareness ( Medium ). For many marketers, social media advertising is seen as a valuable tool for expanding brand awareness.

Media 98

Media Advertising Video Ads Brand Awareness 98

Digiday

NOVEMBER 16, 2022

Birdies, a direct-to-consumer shoe brand, is ramping up its brand awareness efforts, investing more than 20% of ad spend for television ads, a first-time investment for the brand, to reach a broader audience. But the goal is always to have your eggs in lots of different baskets.“.

Brand Awareness 80

Brand Awareness Video Ads Communications Media 80

Digital Remedy

DECEMBER 4, 2024

Higher education marketers must understand the need for highly engaging digital content that leverages the right digital marketing channels and tools to build brand awareness and attract students. The limitations of traditional marketing methods are glaring in university marketing.

Education 91

Education A/B Testing Marketing Brand Awareness 91

Martech

APRIL 12, 2023

With marketers looking for ad channels that they can consider both reliable and effective, this is where connected TV can enter the scene and support an already successful search strategy. CaaS offers regular video refreshes, which deliver better results over time. Relying on the same video ads can result in ad fatigue or ad blindness.

Conversion Rate 106

Conversion Rate Brand Awareness SEO Conversion 106

Monetize More

JANUARY 26, 2023

As more and more people turn to these platforms for entertainment and information, advertisers are recognizing the value of reaching audiences through audio ads. These ads can be targeted to specific demographics and interests, and can be highly effective in driving brand awareness and purchase intent. Don’t worry!

Fill rate 98

Fill rate Click Through Rate Brand Awareness Conversion Rate 98

Ad Wisey

OCTOBER 16, 2023

Just in time for the holidays, we are happy to present the Promo campaign – a short-term advertising campaign that tells all of your current and potential customers about the limited-time offers in your store and drives 2x-3x ROAS compared to all the regular ads you run.

Retargeting 105

Retargeting Brand Awareness Video Ads Advertising 105

Digital Turbine

MAY 25, 2023

With a limited, niche market, Beat Maker Pro will never have the brand power of Amazon Music or Spotify. But by building buzz (and beats) within their community of DJs, Beat Maker Pro was able to elevate their brand awareness and convert users quickly. But mainstream success is also not their goal.

Brand Awareness 98

Brand Awareness Impressions Video Ads Marketing 98

Single Grain

AUGUST 13, 2019

Amazon’s Sponsored Brands, which used to be called Headline Search Ads, are also PPC-based keyword-targeted ads that are shown at the top or bottom of a search results page or on the left-hand column. Finally, there are Amazon Video Ads, which typically show up in the same position as Display Ads.

Video Ads 110

Video Ads Conversion CPC Banner 110

Single Grain

SEPTEMBER 13, 2019

Dive Deeper: The Ultimate Guide to Video Marketing. 7 Ways Video Helps Inbound Marketing. Ride the Video Content Marketing Wave to Boost Your Organic Reach. Video Boosts More Revenue. Video is one of the easiest ways to boost your revenue, gain more brand awareness, and grow your company.

Marketing 112

Marketing SEO Conversion Rate Banner 112

Digiday

DECEMBER 22, 2022

B2B brands are investing in video and seeing where these videos can work on different platforms.”. While both B2B and B2C brands use video to grow brand awareness and trust, advertisers’ video tactics and formats are not necessarily interchangeable.

Marketing 77

Marketing Advertising Brand Awareness Video Ads 77

Monetize More

MAY 23, 2023

From attracting new players to building brand awareness, evidence suggests that in-game advertising is an essential tool in the publisher’s toolkit. In addition to attracting new players, in-game advertising can also help build brand awareness. In-game advertising can also help create additional revenue streams.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

Playwire

OCTOBER 1, 2023

Key Points The metaverse offers immersive advertising experiences, from high-impact media that captivates users to seamless in-game video ads. Rewarded videos boost user engagement by offering in-game rewards, while dynamic in-game display ads and billboards enhance brand awareness and visibility.

Advertising 52

Advertising Brand Awareness Video Ads Media 52

InMobi

JULY 10, 2018

Based on trends from the recent past, here’s what we see happening in the coming months and years: 1) Short, In-Your-Face Video Ads Will be the Norm While the amount of time people are spending on their phones is rising, users don’t want their time interrupted by too much advertising. were first to embrace these kinds of ads.

Ad Inventory 52

Ad Inventory Advertising Video Ads Demand Side Platform 52

Ad Beat

JULY 11, 2024

To answer all those questions (and more), we used Adbeat data to dive into the display ad strategies of three major property-booking platforms: Airbnb Booking.com VRBO Here’s what we found… Airbnb Ad spend and networks Our estimated data shows that Airbnb shelled out approximately $7.3

Video Ads 95

Video Ads Display Advertising Audience Pop-Up 95

Ad Beat

AUGUST 23, 2024

Guinness Ad spend and networks Guinness invested an estimated $427,000 in display ads over the last six months — but almost all of that budget has been spent since the start of May: Source: Adbeat The majority of those ad bucks were dedicated to programmatic, while about one-quarter was spent on video ads.

Food 81

Food Brand Awareness Audience Video Ads 81

Digital Remedy

OCTOBER 2, 2023

Choosing premium OTT publishers places your brand in elite company, aligning your message with high-quality content that your audience already trusts and enjoys, like live sporting events.

Agency 100

Agency Retargeting Real Estate Brand Awareness 100

Basis

AUGUST 30, 2022

Even still, CTV ad spend has skyrocketed recently, thanks to the powerful brand awareness, leads, and sales the format offers. Here are a few key figures to know: CTV is among the fastest-growing sectors in the US digital ad spending market. Ad spend on the channel is projected to hit $29.5 Why the explosion?

Advertising 88

Advertising Viewability Brand Awareness A/B Testing 88

Martech

MARCH 10, 2023

Since the ads can’t be changed and will exist in the game ad infinitum, rates are expensive and charged on a fixed-fee basis. Dynamic in-game advertising Dynamic ads can be replaced quickly and deployed instantly. These ads can appear in different places and formats (display and video ads are the most common).

Advertising 113

Advertising CPM Ad network Non-Profit 113

Martech

MAY 21, 2024

Example : The feminine hygiene brand plans a cross-platform campaign, targeting its niche audience with audio ads on mobile devices at 7 a.m. based on peak running times and digital video ads during “high-scroll” times. However, direct-response door-buster ads are easily ignored without previously established brand trust.

Audience 111

Audience Conversion Rate Machine Learning Brand Lift 111

Ad Monsters

FEBRUARY 12, 2024

That platform will be crucial for leveraging the data necessary to produce and serve myriad creative variations via a single Video Ad Serving Template (VAST) tag. After all, producing countless ads is a fruitless endeavor unless the technology is available to serve the correct version of the ad to each listener.

Advertising 116

Advertising Ad Targeting Audience Brand Awareness 116

Digital Turbine

JUNE 19, 2023

Here is how you can build strong brand relationships through a mobile-first strategy: Grow Brand Loyalty Using creative storytelling in video doesn’t only build your brand awareness. Attention studies show that video ads in mobile game environments can lead to better recall and more positive brand association.

Mobile Ads 52

Mobile Ads Video Ads Brand Awareness Entertainment 52

InMobi

SEPTEMBER 23, 2020

Marketers aim to achieve two brand objectives, driving brand awareness and purchase consideration at this time. When Cadbury aimed to create a product discoverability campaign for their choco-bakery product “Chocobakes” with an interactive mobile video ad campaign, the consumers received it joyfully.

Brand Awareness 52

Brand Awareness Mobile Ads Electronics Video Ads 52

Ad Wisey

MAY 13, 2022

Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more. 33% of marketers turn to paid advertising to boost their brand awareness. Video options. Bing (Microsoft) Ads.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

Digiday

NOVEMBER 2, 2022

It’s unclear how much Canon dedicated to its new marketing efforts as Price declined to offer further details around ad spend. This year, Canon’s marketing dollars are spread across social media, influencer marketing and digital video ads. So far this year, Canon has spent about $6.6 million on advertising, up from $5.2

Advertising 72

Advertising Brand Awareness Video Ads Media 72