Brid.tv

JUNE 30, 2023

Nowadays, advertisers are willing to invest much more in video ads. However, it’s a rather challenging task to make a video ad that will fully serve its purpose. So, to help advertisers, we decided to share eight tips on how to make a video ad more effective and eye-catching to consumers.

Video Ads 52

Video Ads Marketing Native Advertising Audience 52

Martech Series

JANUARY 19, 2023

Traditional TV ads alone miss an opportunity to surprise and delight across the entire streamers’ journey outside the traditional ad break. The Beyond the :30 on Streaming TV report examines how marketers can make streaming TV ad experiences more engaging and impactful. Marketers want to stand out in the shift to streaming.

Video Ads 77

Video Ads Control Group Brand Awareness Entertainment 77

Single Grain

NOVEMBER 15, 2019

This comprehensive how-to guide for Facebook video ads was updated and expanded for 2020 to provide even more information. Are you trying to run Facebook ads, but no matter how much time you spend tweaking your campaigns, they just don’t seem to be bringing the results you’ve been promising to your boss? NEW & IMPROVED!

Video Ads 97

Video Ads A/B Testing Audience Pop-Up 97

Digiday

DECEMBER 6, 2022

This week’s Future of TV Briefing looks at how IAB Tech Lab’s recent definition of in-stream video advertising affects the online video advertising marketplace. WTF is the difference between in-stream and out-stream video ads? A negligibly small portion of the [online video] landscape meets this new industry standard.

Video Ads 71

Video Ads Demand Side Platform Impressions Brand Awareness 71

Digiday

NOVEMBER 20, 2022

Direct-to-consumer reproductive brand Natalist is beefing up its media mix and layering in more video advertising than ever before. The company, founded in 2019, is looking to boost brand awareness, get in front of more customers and scale the business after being acquired by Everly Health last October.

Video Ads 68

Video Ads Brand Awareness Audience Entertainment 68

Single Grain

JULY 29, 2021

As an advertising platform, Spotify offers dual benefits: First, it enables you to reach a large audience base via different audio ads. Second, you can run video ads that play unmuted. Therefore, unlike other video advertising platforms such as YouTube, you can be sure that your ads will be heard by the user.

Video Ads 59

Video Ads Impressions Audience Advertising 59

Digiday

SEPTEMBER 25, 2024

Not only are consumers engaging with video at high rates across channels and devices, but ads served on these platforms are effectively driving full-funnel business outcomes. For instance, one survey found that 75% of consumers have made at least one purchase as a result of watching video ads.

Brand Awareness 80

Brand Awareness Video Ads Conversion Audience 80

Ad Beat

NOVEMBER 25, 2024

This campaign was an incredible success in terms of brand awareness. It’s just easier to build brand awareness and show how their services will help the users through engaging video content. The goal was to increase user acquisition by showing that owning an AmEx card was about personal identity rather than status.

Impressions 75

Impressions Video Ads Brand Awareness Finance 75

InMobi

SEPTEMBER 7, 2016

After “Mobile is Eating our World” it’s time for “Video is the new HTML”, and building on these thoughts of Benedict Evans, we at InMobi are proud to introduce the #WinWithVideo series which we kickstarted last week with a webinar (Download: Presentation , Video Recording ) on the mobile video ads.

Video Ads 52

Video Ads Brand Awareness CPA Advertising 52

Digiday

JANUARY 29, 2023

She pointed to 97% attention paid and 80% ad recall to the ad, with a 38% increase in unaided brand awareness vs control, and the same percent increase on likelihood to interact with the brand within two weeks of seeing the ad. “We’re And we have the data to prove that cinema does that now.

Video Ads 69

Video Ads Media Advertising Brand Awareness 69

Martech Series

JULY 26, 2022

Report Revealed Half of the 90 Million Unique Users Exposed to Video Ads with Commerce Capabilities Engaged with Ads From KERV’s Platform Within a Six Month Period. Last year was really the first time consumers saw shoppable video ads.

Brand Awareness 77

Brand Awareness Food Video Ads Fashion 77

Playwire

OCTOBER 1, 2023

Key Points The metaverse offers immersive advertising experiences, from high-impact media that captivates users to seamless in-game video ads. Rewarded videos boost user engagement by offering in-game rewards, while dynamic in-game display ads and billboards enhance brand awareness and visibility.

Advertising 52

Advertising Brand Awareness Video Ads Media 52

Adtelligent

JULY 19, 2022

Paid search advertising shows high levels of efficiency, mainly because the ad is for people already searching for this service or product. According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Brid.tv

SEPTEMBER 25, 2024

CPM is ideal for campaigns focused on brand awareness and reaching a wider audience since it’s most commonly used for high-traffic websites. However, I have to emphasize that rates can vary depending on available ad units, geographies, ad formats, etc. Ad Format — Different formats have different CPM rates.

CPM 52

CPM CPC Advertising CPA 52

Martech

MAY 18, 2022

Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Clearly, having a video ad strategy is highly beneficial.

Advertising 94

Advertising Video Ads CPM Viewability 94

Single Grain

MAY 24, 2023

Dive Deeper: Social Media Marketing for Business Owners: How to Get Started in 2023 7) 93% of marketers worldwide believe that the main advantage of social media advertising is the expansion of brand awareness ( Medium ). For many marketers, social media advertising is seen as a valuable tool for expanding brand awareness.

Media 98

Media Advertising Video Ads Brand Awareness 98

Digital Turbine

JUNE 19, 2023

Here is how you can build strong brand relationships through a mobile-first strategy: Grow Brand Loyalty Using creative storytelling in video doesn’t only build your brand awareness. Attention studies show that video ads in mobile game environments can lead to better recall and more positive brand association.

Mobile Ads 52

Mobile Ads Video Ads Brand Awareness Entertainment 52

AdvertiseMint

NOVEMBER 15, 2023

Definition of TikTok Creative Challenge TikTok Creative Challenge (TTCC) is an innovative platform that empowers creators and brands to collaborate on engaging and impactful video ad campaigns. Purpose of TTCC TTCC operates by providing creators with briefs for specific video ad campaigns.

Video Ads 40

Video Ads Brand Awareness Audience Advertising 40

Digital Turbine

OCTOBER 30, 2023

Build Buzz In the months before, advertisers can run ads to set up their Super Bowl campaign for success. Newer brands can work on building brand awareness through mobile ads. Established brands, on the other hand, should aim to enhance their mobile and app presence. Eye-catching CTAs can also be effective.

Brand Awareness 52

Brand Awareness Conversion Video Ads Banner 52

Ad Beat

AUGUST 23, 2024

Guinness Ad spend and networks Guinness invested an estimated $427,000 in display ads over the last six months — but almost all of that budget has been spent since the start of May: Source: Adbeat The majority of those ad bucks were dedicated to programmatic, while about one-quarter was spent on video ads.

Food 84

Food Brand Awareness Audience Video Ads 84

Digiday

NOVEMBER 16, 2022

Birdies, a direct-to-consumer shoe brand, is ramping up its brand awareness efforts, investing more than 20% of ad spend for television ads, a first-time investment for the brand, to reach a broader audience. But the goal is always to have your eggs in lots of different baskets.“.

Brand Awareness 80

Brand Awareness Video Ads Communications Media 80

Ad Wisey

OCTOBER 16, 2023

Just in time for the holidays, we are happy to present the Promo campaign – a short-term advertising campaign that tells all of your current and potential customers about the limited-time offers in your store and drives 2x-3x ROAS compared to all the regular ads you run.

Retargeting 100

Retargeting Brand Awareness Video Ads Advertising 100

Digital Turbine

MAY 25, 2023

With a limited, niche market, Beat Maker Pro will never have the brand power of Amazon Music or Spotify. But by building buzz (and beats) within their community of DJs, Beat Maker Pro was able to elevate their brand awareness and convert users quickly. But mainstream success is also not their goal.

Brand Awareness 98

Brand Awareness Impressions Video Ads Marketing 98

Monetize More

JANUARY 26, 2023

As more and more people turn to these platforms for entertainment and information, advertisers are recognizing the value of reaching audiences through audio ads. These ads can be targeted to specific demographics and interests, and can be highly effective in driving brand awareness and purchase intent. Don’t worry!

Fill rate 98

Fill rate Click Through Rate Brand Awareness Conversion Rate 98

AdvertiseMint

FEBRUARY 12, 2024

Google ads offer text-based, display, and video ads on YouTube. While text ads are concise and effective, video and Google display ads allow for more visual creativity. Facebook offers a wide range of ad formats, including image ads, video ads , carousel ads , shopping ads, banner ads, and more.

CPC 52

CPC Brand Awareness Video Ads CPA 52

InMobi

NOVEMBER 17, 2021

Consumers prefer video content. 80% of consumers prefer to watch live videos over reading blogs (1) and 66% of consumers said they prefer watching a video compared to reading about a product (2). Video Ads Have Higher Engagement. Video Influences Consumer Purchase Decisions. Videos Help Brands Build Trust.

Retail 52

Retail Media Click Through Rate Video Ads 52

InMobi

JANUARY 11, 2023

billion smartphone users globally (and rising), it's important for advertisers to consider creative strategies to reach and engage their target audience in ways that can lead to increased brand awareness, sales, and the overall effectiveness of mobile advertising campaigns. As the use of mobile devices continues to grow, with 6.6

Video Ads 52

Video Ads Banner Conversion Rate Brand Awareness 52

Monetize More

MAY 23, 2023

From attracting new players to building brand awareness, evidence suggests that in-game advertising is an essential tool in the publisher’s toolkit. In addition to attracting new players, in-game advertising can also help build brand awareness. In-game advertising can also help create additional revenue streams.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

Ad Beat

JULY 11, 2024

To answer all those questions (and more), we used Adbeat data to dive into the display ad strategies of three major property-booking platforms: Airbnb Booking.com VRBO Here’s what we found… Airbnb Ad spend and networks Our estimated data shows that Airbnb shelled out approximately $7.3

Video Ads 97

Video Ads Display Advertising Audience Pop-Up 97

Martech

APRIL 12, 2023

With marketers looking for ad channels that they can consider both reliable and effective, this is where connected TV can enter the scene and support an already successful search strategy. CaaS offers regular video refreshes, which deliver better results over time. Relying on the same video ads can result in ad fatigue or ad blindness.

Conversion Rate 95

Conversion Rate Brand Awareness SEO Conversion 95

Ad Beat

JULY 3, 2024

Publishers As we know, Shopify spends the bulk of its display budget on video ads, so it’s no surprise that YouTube is their #1 publisher: Source: Adbeat Their YouTube ads mostly appear on generic big channels like MrBeast and Bento e Totó, both of which have millions upon millions of subscribers. Publishers Approximately $35.8

eCommerce 79

eCommerce Display Advertising Video Ads Native Advertising 79

Brid.tv

MARCH 21, 2023

As a more cost-effective and flexible route for generating revenue, display advertising has certain advantages and drawbacks that may impact a publisher’s decision on whether and how to implement these ads into their website. However, including both video and display ads on a website helps diversify their revenue streams.

Display Advertising 52

Display Advertising Rich Media Banner Advertising 52

Ad Beat

SEPTEMBER 19, 2024

In just a couple minutes browsing our display ad database, we noticed that both Best Buy and Wayfair ran “Black Friday in July” campaigns this year. Home Depot ran various iterations of this video ad, with our spending data estimating they spent $5+ million across the month-long campaign. Living Spaces clearly realizes this.

Retail 92

Retail Video Ads Conversion Rate Brand Awareness 92

Single Grain

AUGUST 1, 2023

There are many benefits of native ads, such as increasing brand awareness and building trust among your audience. There are also some downsides of native ads to be aware of before investing in a campaign (we’ll cover those, too). Your brand can use lifestyle videos, such as this one from Giorgio Armani.

Native Advertising 52

Native Advertising Advertising Brand Awareness Banner 52

InMobi

SEPTEMBER 23, 2020

Marketers aim to achieve two brand objectives, driving brand awareness and purchase consideration at this time. When Cadbury aimed to create a product discoverability campaign for their choco-bakery product “Chocobakes” with an interactive mobile video ad campaign, the consumers received it joyfully.

Brand Awareness 52

Brand Awareness Mobile Ads Electronics Video Ads 52

Single Grain

JUNE 19, 2023

With text, display, and video advertising, businesses can create compelling ads and target their audience. This article will discuss the many benefits of Google Ads, including how this advertising option can increase brand awareness and help you conquer the competition. In fact, Google has 4.3 billion global users!

Retargeting 52

Retargeting SEO Conversion Rate Brand Awareness 52

Digiday

DECEMBER 22, 2022

B2B brands are investing in video and seeing where these videos can work on different platforms.”. While both B2B and B2C brands use video to grow brand awareness and trust, advertisers’ video tactics and formats are not necessarily interchangeable.

Marketing 77

Marketing Advertising Brand Awareness Video Ads 77