InMobi

DECEMBER 21, 2020

The current state of in-app video ad spending beyond user-generated content like Instagram Stories. Who is embracing in-app video advertising and using video content in a big way in their ads campaigns. The average completion rates of both horizontal and vertical video ads. between 2017 and 2018.

Advertising 52

Advertising Video Ads Viewability Click Through Rate 52

Digiday

APRIL 6, 2023

Contextual targeting and dynamic video gives sports advertisers more control With CTV, brands reach sports fans via streaming apps like ESPN+, Peacock, and Prime Video with messaging that automatically updates based on their location, viewing history, or the big sports game in their area that weekend. with another automated ad.

Advertising 73

Advertising Cookies Viewability Audience 73

Monetize More

JULY 19, 2022

The winning bid is the highest bid and the ad associated with that bid is served. S2S is excellent for campaigns that require high viewability rates as ad rendering is much faster than that from client side header bidding. S2S bidding can be used for demand partners with broader advertising goals, such as brand awareness.

Header Bidding 98

Header Bidding Ad Server Cookies Ad Inventory 98

InMobi

JULY 20, 2020

Myth #5: In-App Ads Have Low Measurability While independent third-party measurement providers like Moat, IAS and DoubleVerify provide viewability measurement, the launch of IAB’s Open Measurement SDK ( OM SDK ) has eliminated the need to implement separate SDKs for accurate viewability verification.

Advertising 52

Advertising Viewability Cookies Click Through Rate 52

Monetize More

AUGUST 18, 2022

Using Google Ads, publishers can choose from automatically generated placement criteria or define their own. We all know that ad viewability is a key metric you need to look into to optimize ad earnings. Often, advertisers aiming for the best return on investment will overlook ads with low viewability.

Header Bidding 52

Header Bidding Viewability Video Ads Banner 52

Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. 320×50), bigger mobile display ad sizes (e.g., Decent viewability.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Brid.tv

MARCH 21, 2023

As a more cost-effective and flexible route for generating revenue, display advertising has certain advantages and drawbacks that may impact a publisher’s decision on whether and how to implement these ads into their website. However, including both video and display ads on a website helps diversify their revenue streams.

Display Advertising 52

Display Advertising Rich Media Banner Advertising 52

MNTN

OCTOBER 9, 2024

Tracking impressions helps you understand the scale of your ad’s exposure. A high number of impressions indicates that your ad is being seen by more people, which is crucial for brand awareness. Each time a person sees one of your streaming ads , it counts as an impression.

CPA 52

CPA Conversion Rate Viewability CPM 52

MNTN

OCTOBER 9, 2024

Tracking impressions helps you understand the scale of your ad’s exposure. A high number of impressions indicates that your ad is being seen by more people, which is crucial for brand awareness. Each time a person sees one of your streaming ads , it counts as an impression.

CPA 52

CPA Conversion Rate Viewability CPM 52

Ad Monsters

NOVEMBER 28, 2023

Josh Qualy: Attention matters because, simply put, viewability doesn’t mean viewed. Attention has proven to be 6x better than viewability in predicting brand recall. Advertisers must measure attention over viewability to get a better indication of campaign success. brand marketers catching up in 2024.

Viewability 52

Viewability Advertising Video Ads Brand Awareness 52

SODP

JUNE 8, 2023

With CPM marketing, advertisers can attract the attention of a large target audience through a single display ad. This is why the CPM pricing method suits companies looking to create brand awareness or increase brand recognition. This allows marketers to determine the total ad spend for every 1,000 impressions.

CPM 52

CPM CPA CPC Real Estate 52

Single Grain

AUGUST 10, 2023

It can be suitable for initiatives aimed at brand building, ad recall, or general exposure rather than immediate user actions. tCPM Bidding In tCPM bidding , advertisers set a specific target cost they are willing to pay for every thousand ad impressions their video ad campaign receives.

CPC 52

CPC CPM Viewability Impressions 52

SpotX

MAY 24, 2021

APAC consumers are receptive to ad-supported viewing, and the majority of viewers report one to five minutes of ads per hour of content acceptable. 4: OTT only works for top-of-funnel branding. Across APAC, 30 to 40% of video viewers made a purchase (in-store, online, or by redeeming a voucher/promotion) after seeing an OTT ad.

Viewability 52

Viewability Click Through Rate Impressions Brand Awareness 52

InMobi

NOVEMBER 7, 2022

growth in advertisers spending on video ad placements on mobile games. Some great metrics to capture while advertising on mobile games are brand awareness, completion rates, attention time, viewability, and reach and frequency. InMobi’s platform data showed 1.6X

Advertising 52

Advertising Marketing Viewability Brand Awareness 52

Clearcode

AUGUST 13, 2023

The main types of in-app ad formats include playable ads, interstitial ads, offerwalls, rewarded video ads, video ads, expandable ads, standard banner ads, and native ads. How Are In-App Ads Served? How Are In-App Ads Served? Rewarded Video Ads S ource: Brid.TV

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

Basis

MARCH 7, 2023

Though people most closely associate DOOH with brightly colored digital billboards (like those in Times Square), the channel includes everything from massive digital billboards, to ads displayed on mall kiosk screens, to video ads that pop up on the gas station TV while you’re refueling.

Advertising 98

Advertising Pop-Up Impressions Demand Side Platform 98

Automatad Inc.

JANUARY 13, 2023

Share Tweet Share Digital advertising works wonders when it comes to influencing the buyer’s purchase decision or increasing brand awareness. As per TechTarget, 84% of buyers are more likely to engage with the brand if they come across its banner online. It is important to note that CPM only accounts for viewability.

CPM 52

CPM Ad Inventory Impressions CPL 52

Monetize More

JANUARY 18, 2023

This action could be to make a purchase, build brand awareness, promote an event, etc. Video programmatic advertising has become increasingly popular, and with the rise of streaming platforms and connected TV, it’s expected to continue to grow in the coming years.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Single Grain

JULY 18, 2023

dollars by 2026: This growth represents an opportunity to promote brand awareness , boost engagement and increase sales. 7 Pillars of Programmatic Advertising The programmatic ads framework rests on seven key pillars. These insights can be leveraged to refine targeting strategies, improve ad creatives, and drive better results.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Smart-Hub

APRIL 29, 2024

In addition, this higher Internet speed allows for creating ads in higher dpi and puts more emphasis on video ads in mobile format. Many users install ad blockers because it increases the page load speed. Such videos allow you to give the user a prize in in-game currency after watching the video.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

MobileAds

JANUARY 25, 2021

Note: The “ad server” in this article refers to “advertiser ad server / third-party ad server” unless stated otherwise. Ad Servers offer a variety of features. Some of which are: Part of an ad network, exchange or demand-side platform (DSP) solution. Mobile or desktop ad serving. Video ad serving.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Smart-Hub

MARCH 19, 2024

Let’s summarize the benefits of native advertising: Since native ads do not interrupt the user journey, they tend to have higher click-through and conversion rates and be more cost-effective in comparison with other ad types. For the same reason, native ads help marketers drive brand awareness.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Monetize More

MAY 19, 2022

What’s the 411 on viewable cost-per-thousand impressions (vCPM)? vCPM also known as viewable CPM is the abbreviation for cost per thousand viewable impressions. The vCPM metric is used to determine how many people view ads on a web page rather than the number of users who are actually visiting the site.

Viewability 52

Viewability CPM Impressions Header Bidding 52