Basis

FEBRUARY 21, 2025

Humor can also be a powerful differentiator for brands, as its prevalence in advertising has declined over the past two decades (despite its proven effectiveness ). Emotion: Ads that make an emotional impact on viewers also generate more brand awareness and lift action intent.

Audience 52

Audience Viewability Pop-Up Advertising 52

Martech

MAY 18, 2022

The Media Rating Council (MRC) and Interactive Advertising Bureau (IAB) define a video ad as viewable when at least 50% of an ad is in view for a minimum of one second (for display ads) or two seconds (for video ads). The video ads on Pinterest are used to generate brand awareness and conversions campaign objectives.

Advertising 108

Advertising Video Ads CPM Viewability 108

Basis

AUGUST 30, 2022

Even still, CTV ad spend has skyrocketed recently, thanks to the powerful brand awareness, leads, and sales the format offers. CTV ads are high-quality, non-skippable, and 100% viewable. Remember when we mentioned that standout CTV ads tell a compelling story about your brand?

Advertising 96

Advertising Viewability Brand Awareness A/B Testing 96

Martech Series

OCTOBER 6, 2022

Regarding purchase intent, 61% said they would definitely or probably buy the brand in the future representing a significant uplift of 9%. Looking at prompted brand awareness, the studies saw an average of 71% across the test audiences, and 68% of the test audiences also agreed that the advertising was suited to the brand.

Viewability 87

Viewability Audience Entertainment GDPR 87

Martech Series

NOVEMBER 20, 2022

Viewability Tracking. If the aim is to reach out to a new audience, learn their behavior, and open new opportunities to push brand awareness – an open auction would be a suitable option. This allows efficient campaign optimization based on near real-time data feedback.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Basis

NOVEMBER 12, 2024

DOOH enhances the customer journey and has a strong impact on consumers DOOH offers brands an opportunity to connect with consumers in real-world moments—including those in which they’re unreachable (or less reachable) on their personal devices. Even more, people tend to view DOOH ads favorably.

Advertising 52

Advertising Pop-Up Brand Awareness Impressions 52

PubMatic

OCTOBER 13, 2022

In simple terms the funnel looks a bit like this: Awareness/attention: I’ve heard of it. Advertising campaigns are planned around these KPIs – with ads designed to drive brand awareness and affinity at the top of the funnel and ads designed to drive a consumer response at the bottom of the funnel. Interest: I like it.

Viewability 52

Viewability Click Through Rate Audience Brand Awareness 52

Digiday

DECEMBER 7, 2022

Advertisers receive campaign metrics based on Amazon’s first-party signals, including insights on audience size and the frequency with which an ad is surfaced to an audience through KPIs like viewable impressions and view-through rate. “By its very nature, brand awareness is cross-channel,” Thatte said.

Brand Lift 69

Brand Lift Brand Awareness Viewability Audience 69

InMobi

MAY 11, 2021

Viewability is a big one, to make sure that people verifiably saw the ad. For example, let’s say an advertiser wanted to run a brand awareness campaign in app using a variety of formats, including display ads and native ads. What kinds of KPIs do mobile advertisers prioritize?

Advertising 52

Advertising Click Through Rate Viewability Video Ads 52

InMobi

JULY 20, 2020

Myth #5: In-App Ads Have Low Measurability While independent third-party measurement providers like Moat, IAS and DoubleVerify provide viewability measurement, the launch of IAB’s Open Measurement SDK ( OM SDK ) has eliminated the need to implement separate SDKs for accurate viewability verification.

Advertising 52

Advertising Viewability Cookies Click Through Rate 52

VideoWeek

OCTOBER 28, 2024

Because it’s full-funnel, it can be effective at driving both brand awareness and short-term sales. This is also the case historically for TV, and it’s never been true to say that TV only does long-term brand building, or short-term sales. That makes answering this question complex. There has always been a crossover.

Viewability 64

Viewability Agency Ad Tech Audience 64

Digiday

OCTOBER 11, 2022

A last-minute marketing message can be the difference between one brand’s product being added to the shopping cart or not. These DOOH advertisements offer viewability, contextual relevance, brand safety and close proximity to the point of purchase — all while being privacy-friendly.

Retail 75

Retail Media Viewability Brand Awareness 75

MNTN

OCTOBER 9, 2024

A high number of impressions indicates that your ad is being seen by more people, which is crucial for brand awareness. Viewability Rate The viewability rate measures the percentage of your ad impressions that are actually consumers seeing your ad. Keep in mind: impressions are not unique views.

CPA 52

CPA Conversion Rate Viewability CPM 52

MNTN

OCTOBER 9, 2024

A high number of impressions indicates that your ad is being seen by more people, which is crucial for brand awareness. Viewability Rate The viewability rate measures the percentage of your ad impressions that are actually consumers seeing your ad. Keep in mind: impressions are not unique views.

CPA 52

CPA Conversion Rate Viewability CPM 52

Monetize More

JULY 19, 2022

S2S is excellent for campaigns that require high viewability rates as ad rendering is much faster than that from client side header bidding. S2S bidding can be used for demand partners with broader advertising goals, such as brand awareness. The winning bid is the highest bid and the ad associated with that bid is served.

Header Bidding 98

Header Bidding Ad Server Cookies Ad Inventory 98

Brid.tv

SEPTEMBER 25, 2024

CPM is ideal for campaigns focused on brand awareness and reaching a wider audience since it’s most commonly used for high-traffic websites. To be more precise, above-the-fold ads have on average a viewability rate of 70% , contributing to a higher CPM of about 40% on premium placements. Why Use CPM?

CPM 52

CPM CPC Advertising CPA 52

Digiday

APRIL 6, 2023

An added benefit of CTV is that with non-skippable ads and 100% viewable units, advertisers can increase their video completion rates and stay top-of-mind for sports fans for longer. Cost-effective, hyper-relevant and not reliant on cookies, it’s an invaluable way to connect with fans and drive brand awareness and conversions.

Advertising 72

Advertising Cookies Viewability Audience 72

Martech

NOVEMBER 7, 2023

Dig deeper: “Bad” digital ad spending can harm the environment If we start thinking about optimizing towards metrics like attention time and viewability this means that there is a lot less wastage. There has been research showing we can reduce the quality of the video without impacting brand awareness.

Banner 109

Banner Video Ads Viewability Brand Awareness 109

Monetize More

AUGUST 18, 2022

We all know that ad viewability is a key metric you need to look into to optimize ad earnings. Often, advertisers aiming for the best return on investment will overlook ads with low viewability. Leveraging sticky ads is one way to optimize for viewability without spoiling the user experience. Ad Refreshes.

Header Bidding 52

Header Bidding Viewability Video Ads Banner 52

InMobi

FEBRUARY 18, 2016

This allows marketers to track the effectiveness of their campaigns in terms of direct response as well as down the funnel metrics such as brand awareness, recall and in-store footfalls. The threat of ad blocking has also given rise to the question of viewability to ensure advertisers pay only for viewable impressions.

Viewability 52

Viewability Cookies Rich Media Impressions 52

VideoWeek

DECEMBER 18, 2023

Karen Nelson-Field, Founder and CEO, Amplified Intelligence Due to the stream of economic curveballs in 2023, advertisers were quick to embrace attention-based measurement that goes beyond tracking basic viewable delivery to assess the real impact digital video campaigns make. And, most crucially, how they can be optimised.

A/B Testing 122

A/B Testing Audience Non-Profit Ad Tech 122

Single Grain

AUGUST 10, 2023

When to Use It: It is well-suited for brand awareness campaigns where the primary goal is to increase ad visibility and reach. It allows advertisers to maximize impressions and generate widespread awareness among the target audience. Pros: It enhances the effectiveness of ad campaigns by prioritizing viewable impressions.

CPC 52

CPC CPM Viewability Impressions 52

Basis

MARCH 14, 2023

Once you’ve identified your KPIs and planned for optimizations, consider the following when planning an effective CTV campaign: All eyes are on you : Since CTV ads are 100% viewable, full-screen, and almost always non-skippable, it’s important to design ads that captivate your audience and elevate your unique brand voice.

Advertising 96

Advertising A/B Testing Audience Viewability 96

Ad Monsters

NOVEMBER 28, 2023

Josh Qualy: Attention matters because, simply put, viewability doesn’t mean viewed. Attention has proven to be 6x better than viewability in predicting brand recall. Advertisers must measure attention over viewability to get a better indication of campaign success. brand marketers catching up in 2024.

Viewability 52

Viewability Advertising Video Ads Brand Awareness 52

AdvertiseMint

OCTOBER 19, 2023

Impressions act as a foundational metric in the advertising and marketing niche, offering businesses a starting point to measure brand awareness and campaign performance. Brand Awareness: Impressions serve as an initial touchpoint for measuring brand awareness.

Impressions 40

Impressions Click Through Rate CPM Viewability 40

SpotX

MAY 24, 2021

4: OTT only works for top-of-funnel branding. While OTT’s strength is often seen as driving brand awareness at a level rivaling that of TV, research proves that OTT is also effective at activating sales. 5: Consistent, quality OTT measurement is impossible. Yet, comprehensive cross-screen measurement is possible.

Viewability 52

Viewability Click Through Rate Impressions Brand Awareness 52

Monetize More

JANUARY 12, 2023

Less time spent on the page : If users are spending less time on a page, the viewability of ads on that page may decrease. Ad optimization techniques to help reduce unfilled impressions Find advertisers that only focus on brand awareness campaigns. Brand awareness campaigns do not entirely require unique users.

Impressions 52

Impressions CPM Brand Awareness Ad Exchange 52

InMobi

DECEMBER 21, 2020

Why digital video advertising, including pre-roll and in-stream ads, is often better than both word of mouth and other ad formats for brand awareness. After all, videos are inherently much more visible than smaller ad formats like banners, which ensures both improved viewability and engagement.

Advertising 52

Advertising Video Ads Viewability Click Through Rate 52

Automatad Inc.

FEBRUARY 9, 2023

For advertisers, banner ads are the most cost-efficient tool for increasing brand awareness, driving conversions and retargeting potential customers. Advertisers prefer it as it offers a larger space to display their message and can be a highly effective format for promoting brand awareness. How to Implement Banner Ads?

Banner 52

Banner Viewability Ad Space Real Estate 52

Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. Pros: More attention, brand awareness and engagement. Decent viewability.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Basis

NOVEMBER 5, 2024

Once teams have identified KPIs and planned for optimizations, they should consider the following when planning an effective CTV campaign: All eyes are on the brand : Since CTV ads are 100% viewable, full-screen, and almost always non-skippable, it’s important to design ads that captivate audiences and prioritize brand voice.

Advertising 96

Advertising Audience A/B Testing Viewability 96

InMobi

JANUARY 25, 2022

For many brands, mobile advertising in this environment can more or less continue as normal. Advertisers looking to boost brand awareness or otherwise running top-of-the-funnel campaigns can use the same metrics as before. These kinds of metrics are largely unimpacted by ATT.

Advertising 52

Advertising Demand Side Platform Mobile Ads Brand Awareness 52

SODP

JUNE 8, 2023

This is why the CPM pricing method suits companies looking to create brand awareness or increase brand recognition. The ad network’s viewable CPM bid strategy, however, only requires advertisers to pay for impressions that are measured as viewable. GDN has different metrics for what counts as a viewable ad.

CPM 52

CPM CPA CPC Real Estate 52

InMobi

NOVEMBER 7, 2022

Some great metrics to capture while advertising on mobile games are brand awareness, completion rates, attention time, viewability, and reach and frequency. Catch the right metric: Craft your experience based on what you want to measure.

Advertising 52

Advertising Marketing Viewability Brand Awareness 52

Basis

JANUARY 3, 2024

One of the main ways Redditors engage is via posts, which can be marked as public to the entire internet or as viewable only to other Redditors in a certain subreddit. As such, it can work well for building brand awareness with highly engaged target audiences.

Advertising 85

Advertising Audience A/B Testing Brand Lift 85

Brid.tv

MARCH 21, 2023

Display advertising is a form of online advertising that uses text-based or visual ads that usually include a CTA (in some form) to prompt a specific action or increase brand awareness. Monetize with outstream ad units for maximum ad viewability.

Display Advertising 52

Display Advertising Rich Media Banner Advertising 52

Basis

MARCH 7, 2023

DOOH enhances the customer journey and has a strong impact on consumers DOOH offers brands an opportunity to connect with consumers in real-world moments—including those in which they’re unreachable (or less reachable) on their personal devices. Case in point: 98% of consumers have visited a DOOH venue in the last 30 days.

Advertising 97

Advertising Pop-Up Impressions Demand Side Platform 97