Martech Series

JULY 18, 2022

Study Showing a 1:1 Correlation Between Attention and Brand Lift Gives Marketers Another Variable to Influence Positive Impact on Their Campaign’s Success. ” This study from TVision and Upwave is the first of its kind to prove a 1:1 correlation between viewer Attention and important brand KPIs, such as Brand Awareness.

Brand Lift 83

Brand Lift Brand Awareness Impressions Finance 83

Martech Series

JULY 29, 2022

Brands and agencies are now able to holistically compare advertising performance across all channels under measurement, including YouTube. The post Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for YouTube appeared first on MarTech Series.

Brand Lift 80

Brand Lift Media ROI MarTech 80

Digiday

FEBRUARY 14, 2023

Focusing on ad impact and brand lift In its third annual Big Game report, Disqo used zero-party brand experience data from U.S. consumers to rate the top 10 ads in 2023, according to a blend of their creative appeal and brand lift delivered.

Brand Lift 76

Brand Lift Audience Food Impressions 76

Exchange Wire

JULY 9, 2024

Esportal, a premier platform for competitive gaming, proudly announces its groundbreaking partnership with Brand Metrics, marking a significant milestone in the gaming industry. As one of the first gaming platforms to integrate brand lift measurement into its ecosystem, Esportal continues [.]

Brand Lift 59

Brand Lift 59

Martech

JUNE 28, 2024

Dig deeper: Why B2B marketing needs brand building more than lead gen 2. Brand lift Brand lift studies remain a core solution to measure brand marketing efforts. Brand lift studies measure shifts in perception by analyzing consumer sentiments pre- and post-campaign.

Brand Lift 132

Brand Lift Marketing Brand Awareness Audience 132

Exchange Wire

APRIL 9, 2024

Global technology company Brand Metrics, which works with publishers and broadcasters to demonstrate the effectiveness of digital advertising, is excited to announce a pioneering partnership with Paramount ANZ, bringing brand lift measurement technology at scale, to meet the needs of [.]

Brand Lift 45

Brand Lift Advertising 45

VideoWeek

MAY 13, 2024

Anders Lithner, Co-Founder & CEO at Brand Metrics, argues that without providing those metrics to advertisers, CTV publishers could be leaving money on the table. “It’s a very common requirement from agencies and advertisers to get brand lift feedback on their investments,” notes Lithner.

Brand Lift 52

Brand Lift Brand Awareness Display Advertising ROI 52

Martech Series

FEBRUARY 21, 2023

Brand Metrics enables clients to prove the effectiveness of digital ad campaigns, continuously and consistently, against advertisers’ key metrics, regardless of campaign size and cost. ” Mikael Larsson, co-founder, Brand Metrics, adds: “Agnes is completely service-oriented and committed to her clients.

Brand Lift 40

Brand Lift Finance MarTech Impressions 40

Exchange Wire

FEBRUARY 21, 2023

Global technology company Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has appointed Agnes Asplund Schmidt to the role of customer success manager as a growing number of clients choose its technology to measure brand [.]

Brand Lift 40

Brand Lift Advertising 40

AdExchanger

JULY 8, 2022

For example, just changing their payment terms or measuring ROI based on brand lift rather than impressions would go a long way, said Rhonesha Byng, the. Continue reading » The post Black-Owned Media Nonprofit BOMESI Is Breaking Down Barriers To Monetization appeared first on AdExchanger.

Brand Lift 111

Brand Lift Media ROI Impressions 111

Martech Series

JUNE 16, 2022

“The results that they drove surpassed our targets and expectations, and demonstrated that programmatic advertising can really play a role within a brand campaign.”. Introducing Brand Lift Live by Quantcast. Brand Lift Live solves this problem.”.

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

Basis

APRIL 25, 2024

But they’re also reaching back into their toolkits to rediscover legacy tactics and strategies like direct buying, contextual targeting, and brand lift studies. In this context, advertisers are leaning into legacy measurement tactics, like brand lift studies, to gauge the success of awareness-driven campaigns.

Brand Lift 86

Brand Lift Advertising Cookies Impressions 86

Martech Series

OCTOBER 17, 2022

Creators and Brands that Utilize the Audioboom platform Can Now Leverage Veritonic’s Industry-Leading Audio Attribution and Brand Lift Technology for Audio Measurement.

Brand Lift 92

Brand Lift ROI MarTech Conversion 92

Digiday

MARCH 7, 2024

Through the partnership, Digiday has learned, Disqo will gain access to Inscape’s automatic content recognition (ACR) TV viewing data, to be paired with Disqo’s other products that measure brand lift and outcomes, which in turn help advertisers measure the cross-media and full-funnel impact of ad campaigns.

Cookies 94

Cookies Agency Pop-Up Brand Lift 94

Martech

DECEMBER 5, 2024

It also defines different sales measurement approaches like sales lift and incremental sales and brand lift. The IAB standards also provide metrics to help measure how new customers are to a brand based on their purchase histories. New customers.

Retail 115

Retail Media Pop-Up Brand Lift 115

Digiday

OCTOBER 4, 2023

Many agencies have developed methods like brand lift or return on creator spend to measure the impact on influencer marketing. Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Retail 94

Retail Brand Lift Media Agency 94

Martech Series

DECEMBER 8, 2022

Creators and Brands that Utilize the Acast Platform Can Now Leverage Veritonic’s Industry-Leading Audio Attribution and Brand Lift Technology for Audio Measurement.

Brand Lift 84

Brand Lift ROI Agency MarTech 84

Martech

APRIL 12, 2023

Nearly as many (47%) said they were satisfied with brand lift measurement. Another takeaway from the study is that many DTC marketers are demanding improvements to measurement. Less than half (48%) of respondents said they’re satisfied with their current media partner’s incremental measurement.

Marketing 119

Marketing Brand Lift Retail MarTech 119

Martech

SEPTEMBER 27, 2024

To understand campaign success, consider metrics beyond ROAS, such as brand lift studies, sentiment analysis and customer lifetime value (CLV). Integrating brand safety and suitability into your strategies lets you protect your brand’s reputation, optimize financial returns and build long-term brand equity.

Media 131

Media Advertising Conversion Rate Machine Learning 131

Martech Series

JUNE 23, 2022

This is the first time that a third party attention company has integrated with a technology platform; enabling brands to more accurately and robustly report on the level of attention their ads have received. This announcement comes in line with Teads announcing the launch of the Teads Attention program.

Brand Lift 92

Brand Lift MarTech Communications Media 92

Martech Series

JANUARY 11, 2023

Top, Global Brands Find Success on Taboola Through Brand Lift Campaigns. Brands that are looking to reach consumers at a massive scale often turn to social media, which has inherent risk in brand safety and pose significant risks.

Native Advertising 77

Native Advertising Brand Lift Advertising Finance 77

Martech Series

AUGUST 1, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for….

Brand Lift 100

Brand Lift Communications MarTech Media 100

Exchange Wire

SEPTEMBER 17, 2024

Today, (September 17th, 2024) Havas Media Network shares new research on the relationship between predicted attention and brand metrics in a pioneering study that integrates impression-level viewability and frequency data with consistent, scaled brand lift response data. The study was [.]

Brand Lift 59

Brand Lift Viewability Impressions Media 59

Martech

AUGUST 24, 2023

Lyft Media has also partnered with Kantar Brand Lift Insights for awareness metrics, purchase intent and brand association measurement. Reporting at launch will include clicks, impressions, and an optional brand study via Kantar’s Brand Lift Insights,” said Greenberger. Measurement. Lyft ad channels.

Machine Learning 98

Machine Learning Brand Lift Real Estate eCommerce 98

Martech Series

AUGUST 5, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. Bundlr will be released to a wider community this August via the App Store and Google Play and expects to integrate the Credder API and data this fall.

Brand Lift 96

Brand Lift MarTech Advertising Media 96

Digiday

DECEMBER 7, 2022

Another area where full-funnel measurement principles show up is how brands evaluate and understand the brand-lift effects of a campaign. “By its very nature, brand awareness is cross-channel,” Thatte said. ” How a brand measures brand lift must take that multichannel reality into account.

Brand Lift 69

Brand Lift Brand Awareness Viewability Audience 69

Martech Series

AUGUST 1, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. This release, now in general availability, meets both of these criteria.”.

Brand Lift 100

Brand Lift Healthcare MarTech Marketing 100

Martech Series

AUGUST 3, 2022

One of Aki’s biggest value propositions lies in helping our brand partners understand their consumers’ most receptive moments.”— Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. Risa Crandall, Aki Technologies SVP of CPG & BevAlc Strategy and Sales.

Brand Lift 89

Brand Lift MarTech Conversion Marketing 89

Exchange Wire

OCTOBER 31, 2024

Adform, the most powerful and safe media buying platform in the world, today (October 31st, 2024) announces the expansion of its partnership with Happydemics, the leading actionable ad analytics and brand lift platform empowering ad players globally. Greater access to Happydemics’ [.]

Brand Lift 59

Brand Lift Media 59

Martech Series

FEBRUARY 27, 2023

This year, we will see more brands adopting audio-first marketing and media strategies that will deliver unmatched ROI and brand lift at a time when they need it the most.” More brands are leveraging audio as a key element of their overall media strategy and storytelling ability.

Brand Lift 86

Brand Lift Food ROI MarTech 86

VideoWeek

DECEMBER 6, 2023

These include brand lift studies, econometrics/MMM, experiments and attribution – and 22 percent of marketers say they do not use any of these forms of modelling.

Marketing 105

Marketing Brand Lift Advertising Media 105

Martech Series

AUGUST 4, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. “Receiving certification is quite meaningful.”— CEO Bae-young Myung.

Brand Lift 86

Brand Lift Impressions MarTech Marketing 86

Martech Series

AUGUST 4, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. As part of the agreement, Vubiquity offers a full suite of content acquisition, curation and content management services.

Brand Lift 77

Brand Lift Communications Entertainment MarTech 77

VideoWeek

NOVEMBER 25, 2024

This allows marketers to measure brand lift and conversions across different holdout groups, according to Maier. In terms of in-built measurement, the product enables advertisers to run incrementality tests, or “Splits”, as part of the activiation process.

Demand Side Platform 98

Demand Side Platform Food Brand Lift Audience 98

Ad Monsters

DECEMBER 7, 2023

Campaign Goals Misaligned with Campaign Metrics Goals of marketing campaigns are often about driving metrics such as awareness, brand lift and conversion as well as return on ad spend (ROAS), and yet reach and CPM metrics rank higher than those goals. Are we surprised that the focus on costs leads to high ad spending with MFA sites?

Marketing 109

Marketing Brand Lift CPM Viewability 109

Exchange Wire

MAY 30, 2023

Teads, the global media platform, released the findings of its recent attention meta-analysis, which has further proven the practicality of attention as a new measurement metric, and underscored actionable ways for companies to leverage attention for improved brand lift and [.]

Brand Lift 52

Brand Lift Media 52

The Ad Tech Blog

JUNE 15, 2024

Additionally, track metrics like ad recall, brand lift, and emotional engagement to gauge the effectiveness of your campaigns. Various methods can be used to measure the impact of emotional advertising, including neuroimaging techniques like fMRI and EEG and traditional metrics like ad recall and brand lift.

Advertising 100

Advertising Machine Learning Brand Lift Click Through Rate 100