Martech

FEBRUARY 6, 2025

Moving beyond media metrics: Vivek Khandelwal from ServiceNow, said, “You can talk about click-through rate, cost per click and cost per impression all day long, but what eventually matters to the business are the revenue metrics.”

Machine Learning 80

Machine Learning Brand Lift Marketing Click Through Rate 80

Martech Series

JUNE 16, 2022

Introducing Brand Lift Live by Quantcast. Within the Quantcast Platform, Brand Lift Live uses statistically controlled survey groups to measure the real-time impact of ads throughout a campaign, allowing for refinement of campaign audiences and delivery characteristics to maximize the impact of every marketing dollar.

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

The Ad Tech Blog

JUNE 15, 2024

Traditional metrics like click-through rates and impressions often fail to capture the depth of emotional engagement. Additionally, track metrics like ad recall, brand lift, and emotional engagement to gauge the effectiveness of your campaigns. Use this data to refine your strategies and make data-driven decisions.

Advertising 100

Advertising Machine Learning Brand Lift Click Through Rate 100

InMobi

OCTOBER 21, 2015

While the mobile ad space is certainly still developing, most advertisers understand the importance of tracking clicks and installs. Some of these same advertisers are also tracking impressions to understand their click-through rates (CTRs) as well as adding a layer of accountability to ad-network reporting.

Click Through Rate 52

Click Through Rate Impressions Ad network Brand Lift 52

Digiday

MARCH 29, 2023

On average, creator campaigns — both branded content and other ad types — net out in the middle of that range, according to Nadel. Brand lift studies and key performance indicator results like click-through rates are still factored into post-campaign analysis, Nadel said.

Click Through Rate 73

Click Through Rate Brand Lift Audience Media 73

Digiday

JUNE 15, 2022

For example, some advertiser categories are beginning to drop off, such as brand advertisers. So the publishers are turning to brand lift studies to prove out campaign success, which is also part of their playbook for dealing with Apple’s change destabilizing traditional email metrics. The proof is in the survey.

Media 69

Media Brand Lift Click Through Rate Brand Awareness 69

Digiday

MARCH 9, 2023

We should always be thinking of active attention and engagement in a much larger way, versus the traditional proxy of click-through rate.” Users who completed or scanned the creative were then sequentially driven to convert through KERV’s shoppable video, Wolff explained.

Machine Learning 69

Machine Learning Click Through Rate Retail Brand Lift 69