Martech

FEBRUARY 6, 2025

Moving beyond media metrics: Vivek Khandelwal from ServiceNow, said, “You can talk about click-through rate, cost per click and cost per impression all day long, but what eventually matters to the business are the revenue metrics.”

Machine Learning 84

Machine Learning Brand Lift Marketing Click Through Rate 84

Martech Series

JUNE 16, 2022

Now, with the Quantcast Platform, marketers can measure and optimize brand advertising as effectively as their direct response campaigns. Introducing Brand Lift Live by Quantcast. Brand Lift Live solves this problem.”. Marketing Technology News: MarTech Interview with Jeffrey Ha, Chief Go-to-Market Officer at Rev.

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

The Ad Tech Blog

JUNE 15, 2024

Traditional metrics like click-through rates and impressions often fail to capture the depth of emotional engagement. Additionally, track metrics like ad recall, brand lift, and emotional engagement to gauge the effectiveness of your campaigns. Use this data to refine your strategies and make data-driven decisions.

Advertising 100

Advertising Machine Learning Brand Lift Click Through Rate 100

Digiday

MARCH 9, 2023

“There are so many other quantifiable ways to address and learn about consumer intent, including interactors, attention and lean-in engagement,” Wolff said. “We We should always be thinking of active attention and engagement in a much larger way, versus the traditional proxy of click-through rate.”

Machine Learning 69

Machine Learning Click Through Rate Retail Brand Lift 69

InMobi

JULY 8, 2021

With a plethora of contextual signals on digital channels and the advanced machine learning algorithms available today, contextual targeting on digital is far more sophisticated than the reputation it carries from analog TV and print days. But ideal next steps here will vary depending on the key performance indicators being tracked.

Click Through Rate 52

Click Through Rate Demand Side Platform Audience Machine Learning 52