Basis

SEPTEMBER 25, 2024

Maintaining proactive and transparent communication, working to optimize clients’ systems for collecting and executing on first-party data, and helping them adjust to new systems for cookieless measurement should be key aspects of any media agency’s plans.

Agency 98

Agency Media Cookies Education 98

Martech

APRIL 1, 2024

Further, the GDPR’s stringent requirements for consent-based marketing communications are driving brands to diversify their advertising efforts to engage consumers in more permission-driven ways. For this reason, major adtech companies, consortiums and data providers are exploring universal user IDs.

Advertising 130

Advertising GDPR Clickbait Machine Learning 130

MNTN

MAY 24, 2022

This means being intentional about your messaging, and consistently representing your brand’s promise and mission, no matter the advertising format (but especially on television). As Simon Sinek says, understanding your “why” is the core of being able to communicate your brand in an effective way. Four Weeks ‘Til Father’s Day.

Retargeting 98

Retargeting Brand Awareness Brand Lift Audience 98

Martech Series

AUGUST 3, 2022

It is important to break down how these new regulations will affect the way one uses secure email services to communicate and store information, so let’s get started. Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. Access Rights.

Brand Lift 75

Brand Lift Communications MarTech Marketing 75

Martech Series

NOVEMBER 30, 2022

Intrinsic in-game advertising achieves both, and it’s clear that this advertising strategy is one that is teetering on the verge of a mass industry adoption,” said Stephanie Plehn, Marketing Communications Manager at Johnsonville.

Brand Lift 76

Brand Lift MarTech Mobile Ads ROI 76

VideoWeek

FEBRUARY 28, 2025

Ofcom Calls on Tech Firms to Tackle Online Harms Against Women and Girls Ofcom, the UKs communications regulator, has announced new proposals to ensure tech firms tackle online harms against women and girls.

Media 52

Media Marketing Agency Brand Lift 52

Martech Series

OCTOBER 26, 2022

By using tools like surveys and audience segmentation – addressing qualified, recent audiences with custom questions – brands can determine what matters most to their key demographics and communicate the most appropriate, genuine brand messaging.

Marketing 87

Marketing Audience A/B Testing Non-Profit 87

InMobi

MARCH 21, 2022

GCPL launched a three-fold mobile-first strategy to execute this objective: By leveraging over 2000 high-value data attributes on InMobi Audiences , the brand accurately identified Indian women from NCCS-A category households in a hyperconnected world. Read on to learn about the stellar campaign that stood out at this year's IMA.

Marketing 52

Marketing Brand Lift Communications Audience 52

Digiday

OCTOBER 20, 2022

For brands, as more consumers show a desire to buy more-sustainable products, it’s critical to lead with their values and authentically communicate their sustainability initiatives. In doing so, brands can be more customer-centric to support customers in their journey to becoming more-sustainable in their shopping and lifestyles.

Education 69

Education Brand Lift Shipping Communications 69

Digiday

JUNE 15, 2022

For example, some advertiser categories are beginning to drop off, such as brand advertisers. So the publishers are turning to brand lift studies to prove out campaign success, which is also part of their playbook for dealing with Apple’s change destabilizing traditional email metrics. The proof is in the survey.

Media 69

Media Brand Lift Click Through Rate Brand Awareness 69

Martech

JANUARY 3, 2023

brand lift survey, ad impression/frequency management) rely heavily on third-party cookies. retailers) to own the direct consumer purchase experience, in recent years, many brands have been investing more and more in direct-to-consumer efforts. On top of that, many of the media measurement approaches (e.g.,

ROI 101

ROI Control Group Audience Cookies 101

VideoWeek

AUGUST 26, 2022

The complaint alleges violations of the Federal Electronic Communications Privacy Act, the Constitution of the State of California, the California Invasion of Privacy Act, competition law and common law. G/O Media Offers Brand Lift Guarantees. Google Plans Anti-Disinformation Campaign in Central Europe. The Week for Publishers.

Brand Lift 98

Brand Lift Media Agency Electronics 98

Digiday

MARCH 29, 2023

Brand lift studies and key performance indicator results like click-through rates are still factored into post-campaign analysis, Nadel said. Selling creator campaigns with the score component On the ad side, the Creator Score is not meant to be the end-all be-all for how BuzzFeed measures its campaigns.

Click Through Rate 72

Click Through Rate Brand Lift Audience Media 72

Martech Series

AUGUST 5, 2022

Today, brands in the influencer market are becoming more mindful of how they communicate with influencers. In some cases, communication between brands and Influencers can involve direct payments or gifts in order to obtain favorable coverage. Video Content is Emerging as the Most Popular Choice for Influencer.

Marketing 81

Marketing Audience Media Entertainment 81

InMobi

NOVEMBER 18, 2020

While most of us are largely stuck at home, mobile has been key to how Americans learn about new products, entertain themselves, communicate with others, etc. In addition, in-app advertising data can be overlayed with either customer service insights or data from the likes of Nielsen or IRI to measure brand lift.

Retail 52

Retail Advertising Brand Lift Mobile Ads 52

Basis

DECEMBER 1, 2023

This is especially meaningful when it comes to performance marketing, and more and more healthcare brands and agencies are shifting away from these types of tactics and relying, instead, on mixed-funnel media strategies. OK, great,” some healthcare marketers might say.

Pharmaceuticals 52

Pharmaceuticals Healthcare Marketing Brand Lift 52

Digiday

MAY 2, 2023

Today, 97% of its brand lift study participants are responding positively to content campaigns produced and launched by The Trust. Throughout the past year, the content projects have become more innovative to reach audiences in new ways with ad innovation, web stories and more interactive formats.

Marketing 69

Marketing Entertainment Agency Audience 69

Basis

JANUARY 24, 2024

Now is a great time for agencies to communicate the benefits HCP targeting offers their clients and to bolster the partnerships that enable it. Additionally, third-party brand lift studies can be a helpful way to measure success of campaigns without cookies.

Pharmaceuticals 52

Pharmaceuticals Healthcare Advertising Cookies 52

InMobi

APRIL 26, 2022

GCPL launched a three-fold mobile-first strategy to execute this objective: By leveraging over 2000 high-value data attributes on InMobi Audiences , the brand accurately identified Indian women from NCCS-A category households in the hyperconnected world.

Healthcare 52

Healthcare Education Brand Lift Conversion Rate 52

VideoWeek

MAY 17, 2024

Iger, speaking at MoffettNathanson’s 2024 Media, Internet and Communications Conference in New York, said that these channels are still valuable for reaching older viewers who don’t engage with Disney+. And some content commissioned by Disney runs on both its streaming and linear TV properties.

Retail 98

Retail Media Ad Tech Audience 98

Digiday

SEPTEMBER 19, 2022

Jay Powell, svp of communications and influencer at MMI Agency, told Digiday these partnerships work well for agencies. Increasingly, agencies are incorporating creator content in a brand’s larger campaign. “With so much smoke in mirrors in the space, a third-party that can independently validate is huge.

Media 69

Media Agency Food Entertainment 69

VideoWeek

DECEMBER 13, 2024

The company, which focuses on measuring brand lift, said the funds will be used to advance its AI-driven ad measurement solutions and expand its presence in the UK market. “Our Brand lift technology delivers exactly that.

Ad Tech 52

Ad Tech Media Brand Lift Audience 52

VideoWeek

AUGUST 30, 2024

Judges overturned a lower court’s decision to dismiss the case on the grounds of Section 230 of the 1996 Communications Decency Act, which says online platforms are not liable for content posted by third parties. percent average increase in brand lift, and a 3.1 percent lift in brand preference and consideration.

Retail 52

Retail Media Non-Profit Ad Tech 52

Martech

JANUARY 28, 2025

Ensure the following are part of your understanding and how you communicate CTV’s potential. CTV is best for building brand awareness. Its upper-funnel KPIs include brand lift, audience measurement and reach and website visits (with user demographics and location, which you can get from bringing on a partner).

Brand Lift 108

Brand Lift Brand Awareness Audience Conversion 108