article thumbnail

Brand lifts: does your advertising make an impact?

illumin

Brand lifts are a simple tool for measuring how effective your brand and advertising efforts are. Here’s a quick, handy guide on all about the power of brand lifts. One of the factors that can aid in answering that question is the concept of brand lift. What is a brand lift?

article thumbnail

How CPGs can realize the value of first-party data with a CDP

Martech

brand lift survey, ad impression/frequency management) rely heavily on third-party cookies. Plan ROI measurement from the beginning, including control group management. Market-based sales lift testing. Run DTC brand proof of concepts (POCs). On top of that, many of the media measurement approaches (e.g.,

ROI 101
article thumbnail

Amplify Your Campaigns with Mobile Advertising Research

InMobi

Here, a very short poll is distributed to everyone who saw the original ad (plus some that didn’t, as a control group) to see if they recalled seeing that ad at some point later on (24 hours later, one week later, one month later, etc.). This is where ad recall surveys can come in handy.