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brandlift survey, ad impression/frequency management) rely heavily on third-party cookies. Plan ROI measurement from the beginning, including controlgroup management. Market-based sales lift testing. Run DTC brand proof of concepts (POCs). Unfortunately, there is no third-party data panacea.
1) Ad Recall Research Let’s say you're running a branding and awareness campaign where you’re measuring success on impressions, scale and reach, buying on a CPM (cost per 1,000 impressions) basis. This is where ad recall surveys can come in handy.
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