Brand Lift, Control Group and Impressions

How CPGs can realize the value of first-party data with a CDP

Martech

JANUARY 3, 2023

brand lift survey, ad impression/frequency management) rely heavily on third-party cookies. Plan ROI measurement from the beginning, including control group management. Market-based sales lift testing. Run DTC brand proof of concepts (POCs). Unfortunately, there is no third-party data panacea.

ROI

ROI Control Group Audience Cookies

Amplify Your Campaigns with Mobile Advertising Research

InMobi

SEPTEMBER 3, 2019

1) Ad Recall Research Let’s say you're running a branding and awareness campaign where you’re measuring success on impressions, scale and reach, buying on a CPM (cost per 1,000 impressions) basis. This is where ad recall surveys can come in handy.

Advertising

Advertising Demand Side Platform Brand Lift Control Group

AdTech Trends

How CPGs can realize the value of first-party data with a CDP

Amplify Your Campaigns with Mobile Advertising Research

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