illumin

MAY 9, 2024

Brand lifts are a simple tool for measuring how effective your brand and advertising efforts are. Here’s a quick, handy guide on all about the power of brand lifts. One of the factors that can aid in answering that question is the concept of brand lift. What is a brand lift?

Brand Lift 105

Brand Lift Advertising Brand Awareness Control Group 105

Martech

JANUARY 3, 2023

On top of that, many of the media measurement approaches (e.g., brand lift survey, ad impression/frequency management) rely heavily on third-party cookies. Evolving and diversifying the media audience strategy beyond third-party audiences. Unfortunately, there is no third-party data panacea. Deepening consumer insights.

ROI 101

ROI Control Group Audience Cookies 101

InMobi

SEPTEMBER 3, 2019

Here, a very short poll is distributed to everyone who saw the original ad (plus some that didn’t, as a control group) to see if they recalled seeing that ad at some point later on (24 hours later, one week later, one month later, etc.). To expose this kind of information, media effectiveness surveys are needed.

Advertising 52

Advertising Demand Side Platform Brand Lift Control Group 52