Digiday

OCTOBER 4, 2023

While in-housing reared its head (in a surprising way — but more on that later this week), other conversations revolved around the need for improved measurement in newer areas like creators and influencers as well as retail media networks. The first two days of Digiday’s biannual Media Buying Summit , in Naples, Fla.,

Retail 92

Retail Brand Lift Media Agency 92

Martech Series

OCTOBER 17, 2022

Creators and Brands that Utilize the Audioboom platform Can Now Leverage Veritonic’s Industry-Leading Audio Attribution and Brand Lift Technology for Audio Measurement.

Brand Lift 92

Brand Lift ROI MarTech Conversion 92

Martech Series

DECEMBER 8, 2022

Creators and Brands that Utilize the Acast Platform Can Now Leverage Veritonic’s Industry-Leading Audio Attribution and Brand Lift Technology for Audio Measurement.

Brand Lift 84

Brand Lift ROI Agency MarTech 84

VideoWeek

MARCH 31, 2025

Can we run brand lift or conversion studies? , what control we have over the buy (pricing, targeting, pacing), and whether theres unique inventory or exclusive data in the mix. We really value advanced measurement. Can we track impression to purchase? We also look at ad formats and how engaging or differentiated they are.

Agency 52

Agency Brand Lift Ad Server Audience 52

Martech

APRIL 4, 2024

Customers can use native reporting in Campaign Manager, like Performance Summary Report, Revenue Attribution Report, Conversions API and our new CTV Brand Lift test to measure their success using metrics like reach, conversion rates and video completion rates,” the LinkedIn representative told us. Driving results.

Brand Lift 83

Brand Lift Conversion Rate Retargeting Video Ads 83

Martech Series

AUGUST 3, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. One of Aki’s biggest value propositions lies in helping our brand partners understand their consumers’ most receptive moments,” said Risa Crandall, SVP of CPG & BevAlc Strategy and Sales at Aki Technologies.

Brand Lift 89

Brand Lift MarTech Conversion Marketing 89

Ad Monsters

FEBRUARY 20, 2025

Publishers should expect advertisers to push harder for performance validation across multiple data sources and be ready to demonstrate their value from brand lift at the top of the funnel to sales-driven impact at the bottom. More direct conversations around data access, custom reporting, and collaborative testing will be the norm.

eCommerce 59

eCommerce Retail Audience Brand Lift 59

Ad Monsters

DECEMBER 7, 2023

Campaign Goals Misaligned with Campaign Metrics Goals of marketing campaigns are often about driving metrics such as awareness, brand lift and conversion as well as return on ad spend (ROAS), and yet reach and CPM metrics rank higher than those goals.

Marketing 111

Marketing Brand Lift CPM Viewability 111

Martech Series

AUGUST 1, 2022

Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for YouTube. Amid rapid digitization, consumers have many various touchpoints where they can begin their relationships with a brand. 10 Motivations Behind the Rising Demand of Conversational Support Revealed.

eCommerce 83

eCommerce Marketing Brand Lift ROI 83

Martech

MAY 21, 2024

Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this kind of brand interaction more than a cliché. Hyper-precision targeting is a powerful, high-impact, low-waste approach to audience-first marketing that drives engagement, conversion rates and lifetime value.

Audience 111

Audience Conversion Rate Machine Learning Brand Lift 111

MNTN

MAY 24, 2022

Include a logo, but don’t lead with it: A google study found that opening with a logo or similar branding elements promotes brand recall, but negatively impacts engagement. Crafting a CTA—even if it doesn’t result in conversions right away—will result in a brand lift and stronger brand awareness.

Retargeting 98

Retargeting Brand Awareness Brand Lift Audience 98

Martech

DECEMBER 4, 2023

Many media platforms provide brand lift studies. You can also conduct advanced analyses like halo studies or incrementality tests to better understand the lift. Source: Optmyzr You can use tags or online conversions to inform Google about customers submitting forms, requesting demos, or making purchases.

Marketing 111

Marketing Brand Lift Conversion Rate Audience 111

Martech Series

DECEMBER 12, 2022

The report compares the brand and outcomes lift performance of social media to that of other digital channels in hundreds of ad campaigns DISQO measured over the last 18 months. Traditional industry normative data sets only benchmark top-of-funnel brand metrics.

Media 80

Media Brand Lift SEO MarTech 80

Digiday

FEBRUARY 7, 2023

Peppers said the show first came to life amidst the social upheaval of the Covid pandemic and George Floyd’s murder, with an aim to give voice to “the pain that our community was feeling and real conversations we were having about how to balance being in the midst of so many pandemics — a viral pandemic, a racial pandemic and a societal pandemic.”

Advertising 72

Advertising Brand Lift Conversion Agency 72

Digiday

DECEMBER 8, 2022

Digiday has learned the research firm plans to release next week a report titled “ Assessing Ad Impact in Social Media ,” that indicates paid social media generates significant results in brand lift and business outcomes, particularly in the consumer packaged goods category of advertiser. “I

Brand Lift 87

Brand Lift Brand Awareness Media Agency 87

Ad Monsters

DECEMBER 13, 2022

Emodo’s research found that marketers whose primary KPIs are online conversion, brand lift, or brand safety are more likely to experience less campaign effectiveness due to ID loss. Advertisers need to rethink how they evaluate their campaigns’ success.” ID Loss’s Impact on KPIs.

Viewability 102

Viewability Advertising Impressions Cookies 102

Basis

SEPTEMBER 25, 2024

Lauren Johnson, Client Strategy and Effectiveness Lead at Basis Technologies, says that specificity should be a key aspect of these conversations. Then, in the planning stage, they can heavy-up spending on those tactics and touchpoints to increase conversions.

Agency 92

Agency Media Cookies Education 92

Digiday

MARCH 9, 2023

Sponsored by KERV As advertisers seek ways to better engage with their audiences, they are turning to interactive video for open two-way, non-intrusive conversations with their customers. We also ran a third-party brand lift study which illustrated a successful increase in brand consideration.

Machine Learning 69

Machine Learning Click Through Rate Retail Brand Lift 69

Basis

NOVEMBER 12, 2024

So, how does DOOH advertising fit into the privacy conversation? They can also set KPIs across the purchase funnel, including: Brand lift: Measures how customers perceive your brand overall, and includes awareness, consideration, recall, etc. make a purchase, download an app, etc.)

Advertising 52

Advertising Pop-Up Brand Awareness Impressions 52

Martech

APRIL 27, 2022

Paid ad campaign metrics : Ad views, clicks, CTR, CPM, CPC, conversions, conversion rate, CPL, and overall performance. Here are some more reasons you should care about marketing analytics: It provides tangible data around paid marketing initiatives — CPC, CPL, ROI, and brand lift. marketing attribution ).

Marketing 126

Marketing CPL Machine Learning CPC 126

Automatad Inc.

MARCH 23, 2022

The Financial Times invests heavily in brand lift measurement. This has allowed the publishers to drive suitable conversations and messaging with such users to get them to subscribe or renew the subscription. Financial Times’ Brand Lift Strategy. Our advertisers are focusing on brand lift as a success measure.

GDPR 52

GDPR Cookies Brand Lift First-Party Cookies 52

Digital Remedy

NOVEMBER 17, 2022

They can use similar KPIs in CTV that they use in online campaigns – online conversions, site visits, and the like. CTV advanced reporting measures valuable bottom-funnel actions, including site visits, online purchases, in-store visits, app downloads, and more – not just brand lift and awareness.

Brand Lift 52

Brand Lift Viewability Conversion Impressions 52

Digiday

APRIL 11, 2023

With addressable buying, brands can measure brand lift and ROAS more accurately than traditional channels. For example, brands running a full-funnel marketing campaign, from ad exposure to conversion, can directly see how a campaign leads to website clicks, showroom visitations and sales.

Audience 67

Audience Brand Lift Impressions Manufacturing 67

Martech Series

AUGUST 4, 2022

Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. In order to respond to these developing challenges and needs, Kaspersky has reimagined its consumer protection beyond antivirus and laid out its new vision for the upcoming years.

Brand Lift 86

Brand Lift Education MarTech Conversion 86

Digital Remedy

DECEMBER 7, 2022

Performance TV brings TV ad buying into the future by allowing campaign managers to definitively track campaign conversions and optimize their campaigns away from what doesn’t work to what does. Conversion rate. In years past, it was nearly impossible to measure the performance of television ads. Advantages of Performance TV.

Brand Lift 52

Brand Lift Conversion Machine Learning Conversion Rate 52

Digiday

JUNE 15, 2022

For example, some advertiser categories are beginning to drop off, such as brand advertisers. So the publishers are turning to brand lift studies to prove out campaign success, which is also part of their playbook for dealing with Apple’s change destabilizing traditional email metrics. The proof is in the survey.

Media 69

Media Brand Lift Click Through Rate Brand Awareness 69

SpotX

JULY 12, 2021

Performance metrics are unique to every campaign and can include brand lift, increases in branded organic search during and after a CTV campaign, and conversions. Campaign health metrics can be as simple as delivery, a list of publishers, and completion rate (VCR).

Agency 52

Agency Brand Lift Audience Conversion 52

Basis

JANUARY 3, 2024

Reddit is home to thousands of interest-based communities, or subreddits, where users connect and converse with each other. In 2023 alone, the platform announced Reddit Brand Lift and Reddit Conversion Lift for enhanced measurement, as well as Product Ads and Contextual Keyword Targeting.

Advertising 85

Advertising Audience A/B Testing Brand Lift 85

VideoWeek

OCTOBER 2, 2024

Following a series of major brand safety scandals last decade, YouTube has opened up its inventory to third party measurement providers, while also improving its own brand safety tools, to give advertisers more confidence in their investment.

Advertising 52

Advertising Click Through Rate Brand Lift Conversion 52

Single Grain

NOVEMBER 15, 2019

Because we’re creating video ads, we’ll need to click “Video Views”: Don’t be tempted to skip this objective and select something like Conversions. 8 Facebook Ad Copywriting Tricks to Maximize Conversions. How to Easily Set Up a High-Conversion Facebook Retargeting Campaign. 6 Tips for Creating Mobile Video Ads with High ROAS.

Video Ads 97

Video Ads A/B Testing Audience Pop-Up 97

Basis

MARCH 7, 2023

So, how does DOOH advertising fit into the privacy conversation? They can also set KPIs across the purchase funnel, including: Brand lift: Measures how customers perceive your brand overall, and includes awareness, consideration, recall, etc. make a purchase, download an app, etc.)

Advertising 97

Advertising Pop-Up Impressions Demand Side Platform 97

Digiday

MARCH 29, 2023

Collaboration with creators First built in 2018 by Nadel, the Creator Score’s intended use was to solve the internal question of which piece of branded content performed best and then how could the publisher get more eyeballs on it. But after putting it into use, Nadel said the external applications for the score became more evident.

Click Through Rate 72

Click Through Rate Brand Lift Audience Media 72

Digiday

DECEMBER 11, 2022

The following conversation has been edited for clarity and space. Olsen: The idea coming out of COVID that a lot of brands are basically entertainment brands and they’re building fans, and they’re looking at ways to maximize that fandom, is creating new opportunities for P&Ls. Speed reading.

Media 69

Media Mobile Ads Agency Brand Lift 69

Digiday

DECEMBER 11, 2022

The following conversation has been edited for clarity and space. Olsen: The idea coming out of COVID that a lot of brands are basically entertainment brands and they’re building fans, and they’re looking at ways to maximize that fandom, is creating new opportunities for P&Ls. Speed reading.

Media 69

Media Mobile Ads Agency Brand Lift 69

InMobi

NOVEMBER 18, 2020

For example, one great tactic is to include a dynamic map within the ad creative that shows the target consumer where the retail brand’s closest locations to them are and how to get there. Many retailers have successfully leveraged this creation option to boost conversion rates. Curious to see how this works in the real world?

Retail 52

Retail Advertising Brand Lift Mobile Ads 52

InMobi

APRIL 26, 2022

While GCPL successfully leveraged programmatic to drive awareness, engagement, and consideration, the brand also intended to validate the success of its campaign by conducting a brand lift survey to measure the impact of the campaign. Low-performing ads were eliminated, and the overall campaign hygiene was streamlined.

Healthcare 52

Healthcare Education Brand Lift Conversion Rate 52

Basis

DECEMBER 1, 2023

This is especially meaningful when it comes to performance marketing, and more and more healthcare brands and agencies are shifting away from these types of tactics and relying, instead, on mixed-funnel media strategies. OK, great,” some healthcare marketers might say. Does that mean I should throw my lower funnel activities out the window?”

Pharmaceuticals 52

Pharmaceuticals Healthcare Marketing Brand Lift 52