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How to measure the impact of brand marketing

Martech

Direct impact on the business One of the first concerns marketers have when shifting investment up the funnel is whether they’re sacrificing impact to tangible business KPIs like traffic, conversion and revenue. Dig deeper: Why B2B marketing needs brand building more than lead gen 2.

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How to balance ROAS, brand safety and suitability in social media advertising

Martech

High ROAS often comes from targeting existing customers or high-intent audiences, which is effective but overlooks the long-term brand-building needed for lasting growth. These interactions are crucial for nurturing future conversions but often do not immediately translate into sales. The impact of brand safety on ROAS is profound.

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Brand Metrics Bolsters Client Services Team As Brand Lift Measurement Booms

Martech Series

Brand Metrics enables clients to prove the effectiveness of digital ad campaigns, continuously and consistently, against advertisers’ key metrics, regardless of campaign size and cost. .” ” Mikael Larsson, co-founder, Brand Metrics, adds: “Agnes is completely service-oriented and committed to her clients.

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Quantcast Launches Brand Advertising Solutions to Maximize the Impact of Every Marketing Dollar

Martech Series

“The results that they drove surpassed our targets and expectations, and demonstrated that programmatic advertising can really play a role within a brand campaign.”. Introducing Brand Lift Live by Quantcast. Brand Lift Live solves this problem.”.

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What’s Old is New Again in Digital Advertising

Basis

But they’re also reaching back into their toolkits to rediscover legacy tactics and strategies like direct buying, contextual targeting, and brand lift studies. They could easily get an idea of their consumers' purchasing journeys and generate precise reports on view-through conversions and ad frequency.

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Veritonic Added to List of Preferred Audio Attribution Partners by Audioboom

Martech Series

Creators and Brands that Utilize the Audioboom platform Can Now Leverage Veritonic’s Industry-Leading Audio Attribution and Brand Lift Technology for Audio Measurement.

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Media Buying Summit Recap: Retail media’s revolution, AI and finding new paths to KPIs

Digiday

While in-housing reared its head (in a surprising way — but more on that later this week), other conversations revolved around the need for improved measurement in newer areas like creators and influencers as well as retail media networks. The first two days of Digiday’s biannual Media Buying Summit , in Naples, Fla.,

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