Martech

SEPTEMBER 27, 2024

The impact of brand safety on ROAS is profound. This erosion decreases conversion rates, reduces customer loyalty and ultimately lowers ROAS. For instance, up to 67% of consumers are less likely to purchase from a brand whose ad appears next to inappropriate or offensive content, per a DoubleVerify study.

Media 122

Media Advertising Conversion Rate Machine Learning 122

Martech

MAY 21, 2024

Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this kind of brand interaction more than a cliché. Hyper-precision targeting is a powerful, high-impact, low-waste approach to audience-first marketing that drives engagement, conversion rates and lifetime value.

Audience 111

Audience Conversion Rate Machine Learning Brand Lift 111

Martech

APRIL 4, 2024

“Customers can use native reporting in Campaign Manager, like Performance Summary Report, Revenue Attribution Report, Conversions API and our new CTV Brand Lift test to measure their success using metrics like reach, conversion rates and video completion rates,” the LinkedIn representative told us.

Brand Lift 83

Brand Lift Conversion Rate Retargeting Video Ads 83

Martech

DECEMBER 4, 2023

Many media platforms provide brand lift studies. You can also conduct advanced analyses like halo studies or incrementality tests to better understand the lift. If you’re not leveraging VBB, you’re missing out on significant improvements, as demonstrated by a Tinuiti case study: A +38% increase in conversion rates.

Marketing 111

Marketing Brand Lift Conversion Rate Audience 111

Martech

APRIL 27, 2022

Paid ad campaign metrics : Ad views, clicks, CTR, CPM, CPC, conversions, conversion rate, CPL, and overall performance. Here are some more reasons you should care about marketing analytics: It provides tangible data around paid marketing initiatives — CPC, CPL, ROI, and brand lift. marketing attribution ).

Marketing 126

Marketing CPL Machine Learning CPC 126

InMobi

NOVEMBER 18, 2020

For example, one great tactic is to include a dynamic map within the ad creative that shows the target consumer where the retail brand’s closest locations to them are and how to get there. Many retailers have successfully leveraged this creation option to boost conversion rates.

Retail 52

Retail Advertising Brand Lift Mobile Ads 52

Digital Remedy

DECEMBER 7, 2022

Conversion rate. Real-Time Brand Lift Results – Every Flip campaign includes Lucid survey-based brand lift insights, as a default, right in your real-time Flip dashboard. Key performance indicators (KPIs) can vary depending on your CTV strategy. App downloads. In-store visits/foot traffic.

Brand Lift 52

Brand Lift Conversion Machine Learning Conversion Rate 52