Martech

SEPTEMBER 27, 2024

The impact of brand safety on ROAS is profound. This erosion decreases conversion rates, reduces customer loyalty and ultimately lowers ROAS. For instance, up to 67% of consumers are less likely to purchase from a brand whose ad appears next to inappropriate or offensive content, per a DoubleVerify study.

Media 122

Media Advertising Conversion Rate Machine Learning 122

Martech

MAY 21, 2024

Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this kind of brand interaction more than a cliché. Hyper-precision targeting is a powerful, high-impact, low-waste approach to audience-first marketing that drives engagement, conversion rates and lifetime value.

Audience 111

Audience Conversion Rate Machine Learning Brand Lift 111

Martech

APRIL 27, 2022

Paid ad campaign metrics : Ad views, clicks, CTR, CPM, CPC, conversions, conversion rate, CPL, and overall performance. Here are some more reasons you should care about marketing analytics: It provides tangible data around paid marketing initiatives — CPC, CPL, ROI, and brand lift. marketing attribution ).

Marketing 126

Marketing CPL Machine Learning CPC 126

Digital Remedy

DECEMBER 7, 2022

Conversion rate. Real-Time Campaign Performance Reporting – Leveraging real-time, machine learning optimization towards the KPIs that matter most, our fully customizable, comprehensive dashboards provide a unified view of campaign insights—no waiting for results. App downloads. In-store visits/foot traffic.

Brand Lift 52

Brand Lift Conversion Machine Learning Conversion Rate 52