Ad Monsters

FEBRUARY 20, 2025

Publishers should expect advertisers to push harder for performance validation across multiple data sources and be ready to demonstrate their value from brand lift at the top of the funnel to sales-driven impact at the bottom. More direct conversations around data access, custom reporting, and collaborative testing will be the norm.

eCommerce 59

eCommerce Retail Audience Brand Lift 59

Martech

MAY 21, 2024

Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this kind of brand interaction more than a cliché. Hyper-precision targeting is a powerful, high-impact, low-waste approach to audience-first marketing that drives engagement, conversion rates and lifetime value.

Audience 110

Audience Conversion Rate Machine Learning Brand Lift 110

Basis

NOVEMBER 12, 2024

And, unlike many other ad formats, DOOH ads are non-skippable and highly viewable, so bold and engaging messaging/creative has a high probability of making an impression. So, how does DOOH advertising fit into the privacy conversation? In other words, these ads provide a great opportunity to make a statement!

Advertising 52

Advertising Pop-Up Brand Awareness Impressions 52

Digiday

DECEMBER 8, 2022

Digiday has learned the research firm plans to release next week a report titled “ Assessing Ad Impact in Social Media ,” that indicates paid social media generates significant results in brand lift and business outcomes, particularly in the consumer packaged goods category of advertiser. “I

Brand Lift 89

Brand Lift Brand Awareness Media Agency 89

Digiday

APRIL 11, 2023

Leveraging impression-based data to reach more specific audiences Addressable TV’s impression-based, data-driven approach gives brands a deeper look into TV audiences: rich first-, second-, and third-party data can rank national TV networks against a specific audience to ensure high-impact ads.

Audience 67

Audience Brand Lift Impressions Manufacturing 67

Digiday

FEBRUARY 7, 2023

Peppers said the show first came to life amidst the social upheaval of the Covid pandemic and George Floyd’s murder, with an aim to give voice to “the pain that our community was feeling and real conversations we were having about how to balance being in the midst of so many pandemics — a viral pandemic, a racial pandemic and a societal pandemic.”

Advertising 73

Advertising Brand Lift Conversion Agency 73

Digiday

MARCH 9, 2023

Sponsored by KERV As advertisers seek ways to better engage with their audiences, they are turning to interactive video for open two-way, non-intrusive conversations with their customers. In a questionable economy, a brand is really losing out if they’re not making their video ads or content work harder and smarter,” Wolff explained.

Machine Learning 69

Machine Learning Click Through Rate Retail Brand Lift 69

Digital Remedy

NOVEMBER 17, 2022

They can use similar KPIs in CTV that they use in online campaigns – online conversions, site visits, and the like. Impressions and video completion rates (VCR) don’t tell the whole story of a campaign. CTV is high-quality media, with low levels of fraud relative to many other digital channels and with 100% viewable inventory.

Brand Lift 52

Brand Lift Viewability Conversion Impressions 52

Basis

MARCH 7, 2023

And, unlike many other ad formats, DOOH ads are non-skippable and highly viewable, so bold and engaging messaging/creative has a high probability of making an impression: A recent study found that DOOH ads have the power to deliver impact in as little as a one- or two-second glance. make a purchase, download an app, etc.)

Advertising 97

Advertising Pop-Up Impressions Demand Side Platform 97

Digiday

JUNE 15, 2022

For example, some advertiser categories are beginning to drop off, such as brand advertisers. So the publishers are turning to brand lift studies to prove out campaign success, which is also part of their playbook for dealing with Apple’s change destabilizing traditional email metrics. The proof is in the survey.

Media 69

Media Brand Lift Click Through Rate Brand Awareness 69

Digital Remedy

DECEMBER 7, 2022

Performance TV brings TV ad buying into the future by allowing campaign managers to definitively track campaign conversions and optimize their campaigns away from what doesn’t work to what does. Conversion rate. In years past, it was nearly impossible to measure the performance of television ads. Advantages of Performance TV.

Brand Lift 52

Brand Lift Conversion Machine Learning Conversion Rate 52

Digiday

SEPTEMBER 15, 2022

Blavity Inc has added more than 50 new advertisers to its client roster this year, increasing its ad revenue by 56% in the first half of 2022, but as the year has progressed, delivering on some clients’ key performance indicators (KPIs), like total impressions, has gotten difficult, if not impossible. What we’ve heard. Numbers to know.

Media 69

Media Advertising Cookies Impressions 69

AdvertiseMint

OCTOBER 19, 2023

You get insane amounts of data too – impressions, clicks, sales. These visual ads help promote your business by increasing visibility and brand impressions. And Facebook Pixel helps track conversions. Drive brand lift and direct response with creative that inspires. You name it.

Advertising 52

Advertising Pop-Up Display Advertising Audience 52

Digiday

MAY 2, 2023

As a result, the video series received 100 million impressions, exceeding the company’s goal by 211%. Working with French luxury goods conglomerate Cartier International, the brands launched a ‘Set For You’ marketing program to encourage customers to purchase and design their diamond rings.

Marketing 69

Marketing Entertainment Agency Audience 69

Single Grain

APRIL 28, 2022

This improves your chances of a conversion, even if a customer has visited your store and abandoned their cart in the past. When choosing your direct response agency, it’s important to look for a company you feel comfortable working with to build your brand reputation and attract new customers.

Agency 59

Agency ROI Audience SEO 59