Ad Monsters

DECEMBER 7, 2023

The Average Campaign Spans 44,000 Websites The report hypothesizes that the “long tail” of the web presents risks to advertisers, as those sites add minimal reach, and likely underperform in the quality metrics, including 12% lower viewability rates and 100% more invalid traffic (IVT) and brand safety. MFA supply is growing.

Marketing 111

Marketing Brand Lift CPM Viewability 111

Basis

APRIL 25, 2024

As seismic shifts reshape the advertising industry, marketers are reinvesting in strategies that have stood the test of time. And, of course, there’s the rapid development of generative AI, which is both presenting new challenges and introducing fresh possibilities for marketers.

Brand Lift 102

Brand Lift Advertising Cookies Impressions 102

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Many media platforms provide brand lift studies.

Marketing 111

Marketing Brand Lift Conversion Rate Audience 111

Martech Series

FEBRUARY 21, 2023

Brand Metrics enables clients to prove the effectiveness of digital ad campaigns, continuously and consistently, against advertisers’ key metrics, regardless of campaign size and cost. She will lead customer relations, ensuring Brand Metrics’ clients get the best experience and outcomes from its groundbreaking technology.

Brand Lift 40

Brand Lift Finance MarTech Impressions 40

Digiday

OCTOBER 4, 2023

While in-housing reared its head (in a surprising way — but more on that later this week), other conversations revolved around the need for improved measurement in newer areas like creators and influencers as well as retail media networks. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Retail 93

Retail Brand Lift Media Agency 93

Martech Series

AUGUST 1, 2022

From Seedtag’s latest funding to RollWork’s newest CRM enhancements, catch the latest B2B marketing and martech updates from this weekly highlight: __. Brand is still important and can’t be neglected. You can attend to your brand in part through a strong focus on your ESG pledge. MarTech Quote-of-the-Week!

eCommerce 83

eCommerce Marketing Brand Lift ROI 83

Martech Series

OCTOBER 17, 2022

Creators and Brands that Utilize the Audioboom platform Can Now Leverage Veritonic’s Industry-Leading Audio Attribution and Brand Lift Technology for Audio Measurement. Marketing Technology News: Perficient and Infor to Showcase Multilingual Digital Experiences at Sitecore Symposium.

Brand Lift 92

Brand Lift ROI MarTech Conversion 92

Martech Series

DECEMBER 8, 2022

Creators and Brands that Utilize the Acast Platform Can Now Leverage Veritonic’s Industry-Leading Audio Attribution and Brand Lift Technology for Audio Measurement. Marketing Technology News: MarTech Interview With Tal Klein, CMO at Relay Network.

Brand Lift 84

Brand Lift ROI Agency MarTech 84

Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. CTV is a growing channel for many marketers, including B2B businesses. Marketers who have created a video ad simply log into Campaign Manager and choose an objective. Why we care.

Brand Lift 83

Brand Lift Conversion Rate Retargeting Video Ads 83

Martech Series

AUGUST 3, 2022

Aki Technologies, an Inmar Intelligence company and the leader in moment marketing and personalized advertising, was named the winner of a Gold Stevie® Award in the Adult Beverages Marketing Campaign of the Year category in The 20th Annual American Business Awards. The American Business Awards are the U.S.A.’s

Brand Lift 89

Brand Lift MarTech Conversion Marketing 89

Ad Monsters

FEBRUARY 20, 2025

market is expected to hit $1.3 GA4 wasnt it, shared Ryan Pabelona, Senior Director of Paid Media & Marketing Analytics at Revolve. More direct conversations around data access, custom reporting, and collaborative testing will be the norm. Ecommerce ad spending is projected to grow 12.5% in 2025, and the U.S. The consensus?

eCommerce 59

eCommerce Retail Audience Brand Lift 59

Martech

MAY 21, 2024

For years, marketers have chased delivering “the right message to the right audience at the right time and on the right channel.” Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this kind of brand interaction more than a cliché. What is hyper-precision targeting?

Audience 111

Audience Conversion Rate Machine Learning Brand Lift 111

Martech Series

AUGUST 5, 2022

Global influencer market was valued at USD 13.3 In recent years, influencer market has become increasingly popular as a means of reaching consumers. Influencers are individuals who have an abundance of followers and can effectively promote brands or products through their social media channels.

Marketing 81

Marketing Audience Media Entertainment 81

Martech Series

DECEMBER 12, 2022

The report compares the brand and outcomes lift performance of social media to that of other digital channels in hundreds of ad campaigns DISQO measured over the last 18 months. Marketing Technology News: MarTech Interview With Laura Connell, Consumer Trends Manager at GWI.

Media 80

Media Brand Lift SEO MarTech 80

MNTN

MAY 24, 2022

Include a logo, but don’t lead with it: A google study found that opening with a logo or similar branding elements promotes brand recall, but negatively impacts engagement. Crafting a CTA—even if it doesn’t result in conversions right away—will result in a brand lift and stronger brand awareness.

Retargeting 98

Retargeting Brand Awareness Brand Lift Audience 98

Digiday

DECEMBER 8, 2022

To many media buyers and planners, social as a marketing channel might feel like the popcorn of media, an option that’s fun to consume but is light on caloric value. The efficacy of [a social] platform as a conversion driving tool is often divorced from Wall Street’s numbers.”.

Brand Lift 88

Brand Lift Brand Awareness Media Agency 88

Ad Monsters

DECEMBER 13, 2022

Thankfully, Emodo Institute took a deep dive into the wonderful world of marketer KPIs to showcase just how dramatically they were affected by cookie and ID loss. The door is open for brand categories’ KPI priorities to see severe impacts. The types of creative formats marketers are utilizing to achieve each KPI. .

Viewability 101

Viewability Advertising Impressions Cookies 101

Basis

NOVEMBER 12, 2024

And as more and more marketers embrace these benefits, DOOH and pDOOH ad spend are experiencing rapid growth. The digital elements of DOOH have brought significant advancements to OOH advertising that have reenergized marketers’ view of the channel and its effectiveness. So, how does DOOH advertising fit into the privacy conversation?

Advertising 52

Advertising Pop-Up Brand Awareness Impressions 52

Basis

DECEMBER 1, 2023

Considering these complexities, it’s no surprise that the advertising strategies health and pharma brands and agencies use to connect with consumers are transforming at a remarkable rate. With the increasingly digital nature of the healthcare ecosystem, marketers in the space must be flexible and adaptable. Certainly not!

Pharmaceuticals 52

Pharmaceuticals Healthcare Marketing Brand Lift 52

Basis

SEPTEMBER 25, 2024

Lauren Johnson, Client Strategy and Effectiveness Lead at Basis Technologies, says that specificity should be a key aspect of these conversations. Then, in the planning stage, they can heavy-up spending on those tactics and touchpoints to increase conversions. For one, marketing mix modeling (MMM) is making a resurgence.

Agency 92

Agency Media Cookies Education 92

Basis

JANUARY 24, 2024

CPG marketers are already contending with highly saturated markets, navigating the explosion of private-label goods and adapting to complex consumer sentiments. What cookieless marketing solutions are particularly useful for CPG advertisers? household lift, awareness, sales lift), since they can’t measure footfall traffic.

Advertising 52

Advertising Marketing Cookies Audience 52

Digiday

FEBRUARY 7, 2023

Reaching Black-owned stations in 104 markets in the country through its radio distribution, More Than That ’s topics delve into issues that affect the Black experience in the United States — but the business goal is ultimately to rectify some of the inequities of the advertising supply chain.

Advertising 72

Advertising Brand Lift Conversion Agency 72

Basis

JANUARY 24, 2024

Beyond that, it’s important for health and pharma marketers to maintain a mixed-funnel approach in their campaigns. Those mid-to-lower funnel tactics will remain an important part of a holistic media mix, but health and pharma brands will need to lean more deeply on historical performance to prove out their impact.

Pharmaceuticals 52

Pharmaceuticals Healthcare Advertising Cookies 52

Digiday

MARCH 9, 2023

Sponsored by KERV As advertisers seek ways to better engage with their audiences, they are turning to interactive video for open two-way, non-intrusive conversations with their customers. In a questionable economy, a brand is really losing out if they’re not making their video ads or content work harder and smarter,” Wolff explained.

Machine Learning 69

Machine Learning Click Through Rate Retail Brand Lift 69

Digiday

MAY 2, 2023

As new platforms and AI technologies emerge, and younger audiences such as Gen Z dominate digital ecosystems, an increasing number of brands are investing in content creation efforts that personalize experiences and reflect diversity, equity and inclusion values.

Marketing 69

Marketing Entertainment Agency Audience 69

Digital Remedy

NOVEMBER 17, 2022

As the marketplace becomes more saturated and competitive, direct-to-consumer (DTC) marketers are under an increased amount of pressure to prove the effectiveness of their campaigns – leaving them to explore new media channels to drive results for their brands and reach new audiences. Speak to a member of our team to learn more.

Brand Lift 52

Brand Lift Viewability Conversion Impressions 52

Digiday

APRIL 11, 2023

While some auto brands are hitting the brakes on advertising in the face of continued inflation, others are heavily investing — particularly in addressable buying. Household addressable targets high-intent auto audiences As TV becomes more data-driven, it provides brands a significant opportunity to reach targeted audiences at scale.

Audience 67

Audience Brand Lift Impressions Manufacturing 67

Automatad Inc.

MARCH 23, 2022

The Financial Times invests heavily in brand lift measurement. Their first insight revealed that companies that targeted EU markets saw a reduction in profits by 8%, whereas sales decreased by 2%. This will allow GA4 users to fine-tune data collection approaches based on a law’s jurisdiction or the market they are operating in.

GDPR 52

GDPR Cookies Brand Lift First-Party Cookies 52

Martech Series

AUGUST 4, 2022

Initially launching in four markets[1], the portfolio will begin its global rollout later this year. Marketing Technology News: Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for…. Marketing Technology News: Creating a Cookieless Future Today.

Brand Lift 86

Brand Lift Education MarTech Conversion 86

Basis

JANUARY 3, 2024

Reddit is home to thousands of interest-based communities, or subreddits, where users connect and converse with each other. That being said, the fact that Redditors are so highly engaged and passionate about the topics they engage in comes with some caveats for marketers. Does advertising on Reddit makes sense for all brands?

Advertising 85

Advertising Audience A/B Testing Brand Lift 85

Single Grain

NOVEMBER 15, 2019

12 Important Facebook Features Every Marketer Needs To Take Advantage Of. Because we’re creating video ads, we’ll need to click “Video Views”: Don’t be tempted to skip this objective and select something like Conversions. As with most kinds of marketing, requiring an extra click will reduce your reach considerably.

Video Ads 97

Video Ads A/B Testing Audience Pop-Up 97

Digital Remedy

DECEMBER 7, 2022

Both the wide-ranging brand awareness benefits of traditional broadcast TV advertising and the precise targeting capabilities of digital marketing are known for their mass ability to draw in potential customers. Performance TV allows marketers to show viewers advertisements specific to their buying behavior and sensibilities.

Brand Lift 52

Brand Lift Conversion Machine Learning Conversion Rate 52

Basis

MARCH 7, 2023

And as more and more marketers embrace these benefits, DOOH and pDOOH ad spend are experiencing rapid growth. Here are the latest stats marketers should know about DOOH: In 2022, US digital out-of-home ad spend reach $2.69 So, how does DOOH advertising fit into the privacy conversation? This is an increase of 34.9%

Advertising 97

Advertising Pop-Up Impressions Demand Side Platform 97

Digiday

JUNE 15, 2022

The key hits: Newsletter publishers like Morning Brew, The Gist and 1440, are starting to see a shift in some of their advertisers’ marketing strategies, with categories like crypto pumping the brakes on media buys. For example, some advertiser categories are beginning to drop off, such as brand advertisers. The iOS 15 problem.

Media 69

Media Brand Lift Click Through Rate Brand Awareness 69

Digiday

MARCH 29, 2023

While the publisher’s AI experiments and its application of the technology within its quiz business are unique in the market, its creator network is not entirely original in the media landscape. In the world of influencer marketing, what BuzzFeed is doing with Creator Score is all but expected nowadays on the creator side of things.

Click Through Rate 72

Click Through Rate Brand Lift Audience Media 72

Digiday

JULY 3, 2022

The new generation of marketing services networks (they don’t like to be called agencies) that’s turning the holding company model on its head, includes the likes of Media.Monks, Jellyfish and BrandTech — all based out of Europe, but expanding in the U.S. The following conversation has been edited for space and clarity.

Media 76

Media Agency Brand Lift Banner 76

InMobi

APRIL 26, 2022

Founded in 2016, the DIGIXX Awards by AdGully are designed to recognize and celebrate excellence in Digital Marketing & Advertising in the Indian subcontinent. This year, InMobi bagged 6 prestigious DIGIXX awards in partnership with brands across different industries. Learn more about the award-winning campaign here.

Healthcare 52

Healthcare Education Brand Lift Conversion Rate 52